A method for displaying commercial advertisements in a virtual reality is disclosed. A user enters the virtual reality visually and audibly through a virtual reality device, the virtual reality device displays a virtual reality application desktop for the user at the same time, and when the user selects the virtual reality application or game, the virtual reality application or game is loaded, in the loading wait process, the user enters the virtual game from the real world through virtual pictures close to reality, which can reduce the abrupt feeling from the real world to the virtual world and avoid the perceived impact caused by the user directly entering the game environment, and the VR application can still continue to load their resources asynchronously. During the long-term VR game, by displaying a close to reality or semi-independent or independent scene, the vision and audition of the user can be relaxed.

A method for displaying commercial advertisements in a virtual reality is disclosed. A user enters the virtual reality visually and audibly through a virtual reality device, the virtual reality device displays a virtual reality application desktop for the user at the same time, and when the user selects the virtual reality application or game, the virtual reality application or game is loaded, in the loading wait process, the user enters the virtual game from the real world through virtual pictures close to reality, which can reduce the abrupt feeling from the real world to the virtual world and avoid the perceived impact caused by the user directly entering the game environment, and the VR application can still continue to load their resources asynchronously. During the long-term VR game, by displaying a close to reality or semi-independent or independent scene, the vision and audition of the user can be relaxed.

Methods and systems for providing multiple versions of an application in a social network are described. In some aspects, a first version of the application provides a first set of features while a second version of the application provides the first set of features and also a second set of features. Both the first version of the application and the second version of the application access the same application state data, which may be maintained by a back-end system, such as a social network. When the state data is updated by one or the other versions of the application, a notification may be provided to the other version of the application informing it of the update. The application state data may represent, for example, a shared gaming environment accessed by both the first and second versions of the application.

Methods and systems for providing multiple versions of an application in a social network are described. In some aspects, a first version of the application provides a first set of features while a second version of the application provides the first set of features and also a second set of features. Both the first version of the application and the second version of the application access the same application state data, which may be maintained by a back-end system, such as a social network. When the state data is updated by one or the other versions of the application, a notification may be provided to the other version of the application informing it of the update. The application state data may represent, for example, a shared gaming environment accessed by both the first and second versions of the application.

The present invention relates to provisioning of cloud based software gaming services. The systems and methods of the present invention enable users who are presented with targeted content relating to cloud based software games to be able to experience the targeted content in an efficient, interactive and user friendly manner—while simultaneously restricting the user experience only to the targeted content, and avoiding having the user navigate the entire game play interface or the entire game play flow in chronological order. The invention offers solutions for using embedded links and/or deep links within targeted content delivered to client terminals, for the purposes of implementing fine grained gaming session control between a cloud gaming server and the client control for cloud based delivery of software gaming services to the client terminal.

An electronic device is provided. The electronic device includes a display, a communicator, and a processor configured to recognize a context in a game which is running in the electronic device, receive an advertisement content from an external server through the communicator, modify the received advertisement content based on the context, and control the display to display a game screen in which the modified advertisement content is inserted.

An electronic device is provided. The electronic device includes a display, a communicator, and a processor configured to recognize a context in a game which is running in the electronic device, receive an advertisement content from an external server through the communicator, modify the received advertisement content based on the context, and control the display to display a game screen in which the modified advertisement content is inserted.

Embodiments of the systems and methods disclosed herein provide a sponsor matching system in which players and sponsors can be matched. Upon a match based at least in part on stored sponsorship criteria and/or player preferences, a first sponsor can select a set of players to receive permission to select an advertisement associated with the first sponsor. Once a first player of the selected players selects an advertisement and an advertisement placement location associated with the first sponsor, the sponsor matching system can generate game rendering instructions for a first player system associated with the first player.

Embodiments of the systems and methods disclosed herein provide a sponsor matching system in which players and sponsors can be matched. Upon a match based at least in part on stored sponsorship criteria and/or player preferences, a first sponsor can select a set of players to receive permission to select an advertisement associated with the first sponsor. Once a first player of the selected players selects an advertisement and an advertisement placement location associated with the first sponsor, the sponsor matching system can generate game rendering instructions for a first player system associated with the first player.

The present disclosure describes methods and systems directed towards providing scaled engagement and views of an e-sports event. Instead of providing the same distribution of live e-sport event data to all remote viewers of a live e-sports event, features associated with e-sports gaming network could be used to customize the distribution of live e-sport event data to promote immersive viewer experience. The enhanced immersion can also be carried out in a virtual reality or augmented reality setting. The features would be capable of providing additional information, different views, and a variety of different commentators for the e-sports event so that the viewer can be more engaged when viewing the particular e-sports event. With the increased engagement from remote viewers, the distribution of live e-sports event data can also be further modified for monetization by incorporating advertisements as well.