The improved interchangeable illuminated fishing lure is comprised of two hollow light-transmissive polymer bodies creating a resealable watertight housing allowing for interchangeable power and illumination sources. Each body detachably engages another body with a watertight fastening means. The illumination assembly pocket provides temporary securement where the positive and negative leads of the illumination source are held in contact against the power source terminals illuminating the lure and allowing for rapid interchangeability of illumination color, brightness, or light effects such as blinking, flashing, flickering or like.

A lure according to the disclosure comprises a main body having one surface and the other surface having different patterns. A pattern on one surface has a part provided with a pattern of the other surface.

A lure 1A of the present invention has a body 2 and a lip part 3 projecting from the body 2, and the lip part 3 is provided with a hologram sheet 4. As the hologram sheet 4 of the lure 1A reflects light while the hue IA dives and swims in water, a target fish is easily attracted by the lure 1A.

A lure 1A of the present invention has a body 2 and a lip part 3 projecting from the body 2, and the lip part 3 is provided with a hologram sheet 4. As the hologram sheet 4 of the lure 1A reflects light while the lure 1A dives and swims in water, a target fish is easily attracted by the lure 1A.

A fish lure having a light-transparent, plastic body having a non-transparent coating of a paint or film over a portion of the upper surface of the lure body and one or more uncovered portions that permit light, such as sunlight, to pass through the lure body, and be visible from the underside and opposed sides of the lure. The body also contains a transparent liquid containing glitter pieces, and the allowed sunlight reflects off the glitter pieces despite the presence of the non-transparent coating covering portions of the lure body. The body can also have a sealable lower chamber filled with the liquid containing glitter pieces, and a sealable upper chamber filled with a gas that provides buoyancy to float the lure on the surface of a water body, horizontal and upright along the surface of the water body.

A non-painted fake bait structure contains a body and a light-reflective counterweight. The body includes a first casing and a second casing which are symmetrical, and the body also includes a head, an extension, a tail, and a fish hook. The body includes a receiving groove defined therein and a diamond-shaped pattern formed on the receiving groove. The light-reflective counterweight is accommodated in the receiving groove of the body, and the light-reflective counterweight includes multiple counterweight protrusions mounted therein. In addition, the light-reflective counterweight includes a laser reflecting stick adhered thereon. A spaced distance is defined between the laser reflecting stick of the light-reflective counterweight and the diamond-shaped pattern, such that the laser reflecting stick absorbs lights to reflect refracted lights on the diamond-shaped pattern of the body, thus forming reflection as fish scales to attract fishes to bite the non-painted fake bait structure.

A non-painted fake bait structure contains a body and a light-reflective counterweight. The body includes a first casing and a second casing which are symmetrical, and the body also includes a head, an extension, a tail, and a fish hook. The body includes a receiving groove defined therein and a diamond-shaped pattern formed on the receiving groove. The light-reflective counterweight is accommodated in the receiving groove of the body, and the light-reflective counterweight includes multiple counterweight protrusions mounted therein. In addition, the light-reflective counterweight includes a laser reflecting stick adhered thereon. A spaced distance is defined between the laser reflecting stick of the light-reflective counterweight and the diamond-shaped pattern, such that the laser reflecting stick absorbs lights to reflect refracted lights on the diamond-shaped pattern of the body, thus forming reflection as fish scales to attract fishes to bite the non-painted fake bait structure.

A fishing lure according to an embodiment of the disclosure comprises a main body portion having an interior portion provided with a cavity. The cavity is partially or completely visible from outside. At least one high refractive index glass bead and/or at least one specular bead capable of reflecting external light is disposed in an outer surface of the main body portion, in an inner surface of the main body portion, and/or inside the cavity. The external light is reflected by the at least one high refractive index glass bead and/or the at least one specular bead disposed in the outer surface, in the inner surface, and/or inside the cavity.

A fishing lure according to an embodiment of the disclosure comprises a main body portion having an interior portion provided with a cavity. The cavity is partially or completely visible from outside. At least one high refractive index glass bead and/or at least one specular bead capable of reflecting external light is disposed in an outer surface of the main body portion, in an inner surface of the main body portion, and/or inside the cavity. The external light is reflected by the at least one high refractive index glass bead and/or the at least one specular bead disposed in the outer surface, in the inner surface, and/or inside the cavity.

An embodiment of an improved fishing lure comprises a fishing lure body having an approximately flat surface on the top side or bottom side of the body and a blade statically affixed to the approximately flat surface. The lure body may include a recess having a wall and a base, wherein the approximately flat surface is at the base of the recess, and wherein around a portion of the perimeter of the recess at least one lip extends inward from the wall of the recess. The blade is preferably disposed in the recess and below the at least one lip. In some embodiments, the approximately flat surface has a float angle between about 30 degrees and about 90 degrees relative to horizontal, and more preferably between about 35 degrees and about 45 degrees relative to horizontal.