The presently disclosed subject matter relates to a fishing reel attached to a fishing rod. The disclosed reel has no spool, but instead includes a canister that stores fishing line in an orderly free state via a crank attached to pinch rollers. The fishing line moves to storage by passing through the pinch rollers into the canister. The line entering storage curls to left or right dependent only on line memory, and stacks against the outer walls and to the rear in an orderly fashion. Further, the line is also capable of being extracted from the canister when the pinch rollers are opened. For example, the inertia of a fishing lure thrown by a fishing rod extracts free line from the canister at the same velocity as the moving lure. As a result, synchronization of the lure and fishing line occurs regardless of wind conditions. The problem of line backlash is eliminated. In addition, the free state of the fishing line eliminates the problem of line twist since the line memory chooses the direction of curl in the canister independently.