A method and computing device for optimizing placement of digital signage content based on audience segments associated to digital signage display units. A plurality of audience segments are stored in a memory of a computing device. Characteristics of a digital signage content are received by the computing device. The characteristics of the digital signage content and the plurality of audience segments are processed by a processing unit of the computing device, to identify potential placements for the digital signage content based on the characteristics of the digital signage content and the stored audience segments. The potential placements for the digital signage content are provided for bidding. Bids for the potential placements are received for the digital signage content and processed to identify the optimized placement for the digital signage content based on the characteristics of the digital signage content and bids received

A method and computing device for optimizing placement of digital signage content based on audience segments associated to digital signage display units. A plurality of audience segments are stored in a memory of a computing device. Characteristics of a digital signage content are received by the computing device. The characteristics of the digital signage content and the plurality of audience segments are processed by a processing unit of the computing device, to identify potential placements for the digital signage content based on the characteristics of the digital signage content and the stored audience segments. The potential placements for the digital signage content are provided for bidding. Bids for the potential placements are received for the digital signage content and processed to identify the optimized placement for the digital signage content based on the characteristics of the digital signage content and bids received

A method and computing device for optimizing placement of digital signage content based on audience segments associated to digital signage display units. A plurality of audience segments are stored in a memory of a computing device. Characteristics of a digital signage content are received by the computing device. The characteristics of the digital signage content and the plurality of audience segments are processed by a processing unit of the computing device, to identify potential placements for the digital signage content based on the characteristics of the digital signage content and the stored audience segments. The potential placements for the digital signage content are provided for bidding. Bids for the potential placements are received for the digital signage content and processed to identify the optimized placement for the digital signage content based on the characteristics of the digital signage content and bids received

A method and computing device for optimizing placement of digital signage content based on audience segments associated to digital signage display units. A plurality of audience segments are stored in a memory of a computing device. Characteristics of a digital signage content are received by the computing device. The characteristics of the digital signage content and the plurality of audience segments are processed by a processing unit of the computing device, to identify potential placements for the digital signage content based on the characteristics of the digital signage content and the stored audience segments. The potential placements for the digital signage content are provided for bidding. Bids for the potential placements are received for the digital signage content and processed to identify the optimized placement for the digital signage content based on the characteristics of the digital signage content and bids received

It is provided a multi-purpose analogue device (1) for tracing curves and geometric transformations comprising a first guide (3) defining a first translation axis (3a) and movable on a tracing plane along a predetermined direction perpendicular to the first axis (3a), a second guide (4) integral to the first guide (3) defining a second translation axis (4a) perpendicular to the first axis (3a), a connector (5) configured to be connected to the guides (3, 4) and comprising a third guide (50) defining a third translation axis (5a), constrained in a compliant way and roto-translatable with respect to the second guide (4), a first slider (6) constrained in a compliant way to the first guide (3), movable along the first axis (3a) and including first movement means (60) configured to allow movement of the first slider (6) in the plane along a movement direction (6a), and support means (61) configured to track a mark on the plane or to support in contact with the plane tracking means, wherein the connector (5) further comprises a fourth guide (51) defining a fourth translation axis (5b) and integrally constrained or integral, to the third guide (50) such that the translation axes (5a, 5b) are mutually perpendicular so as to allow for at least a first and second configuration in which the first slider (6) is also constrained in a compliant way respectively to the third guide (50) and translatable along the third axis (5a) or also to the fourth guide (51) and translatable along the fourth axis (5b).

A method and computing device for optimizing placement of digital signage content based on audience segments associated to digital signage display units. A plurality of audience segments are stored in a memory of a computing device. Characteristics of a digital signage content are received by the computing device. The characteristics of the digital signage content and the plurality of audience segments are processed by a processing unit of the computing device, to identify potential placements for the digital signage content based on the characteristics of the digital signage content and the stored audience segments. The potential placements for the digital signage content are provided for bidding. Bids for the potential placements are received for the digital signage content and processed to identify the optimized placement for the digital signage content based on the characteristics of the digital signage content and bids received

Method and digital signage server for optimizing placement of digital signage content based on audience segments of a plurality of digital signage players. A plurality of segments for the players are stored at the server. Characteristics for a plurality of contents are received at the server. A matching algorithm is executed by the server, comparing the characteristics of the plurality of contents with items of the segments for the plurality of players, to identify for each content a target segment matching the characteristics of the content. One of the contents is selected and a plurality of candidate players is determined among the plurality of players, each candidate player having the target segment of the selected content. The server further identifies one or more target players from the plurality of candidate players for displaying the selected content, based on metric thresholds of respective corresponding metrics defined for the candidate players.

Method and digital signage server for optimizing placement of digital signage content based on audience segments of a plurality of digital signage players. A plurality of segments for the players are stored at the server. Characteristics for a plurality of contents are received at the server. A matching algorithm is executed by the server, comparing the characteristics of the plurality of contents with items of the segments for the plurality of players, to identify for each content a target segment matching the characteristics of the content. One of the contents is selected and a plurality of candidate players is determined among the plurality of players, each candidate player having the target segment of the selected content. The server further identifies one or more target players from the plurality of candidate players for displaying the selected content, based on metric thresholds of respective corresponding metrics defined for the candidate players.