There is provided an information processing apparatus to make it possible to confirm color tone and the like of a captured video at a time point before capturing a virtual video on a display by a camera. The information processing apparatus includes: a rendering unit (520a) that generates a virtual video by performing rendering using a 3D model used in an imaging system that captures, by a camera (502), a video on a display (505) that displays the virtual video obtained by the rendering using the 3D model; and a video processing unit (33) that performs, on the virtual video generated by the rendering unit, actual-imaging video conversion processing for generating a simulation video by using a processing parameter that achieves a characteristic of luminance or color at a time of imaging by the camera used in the imaging system.

Disclosed are a brand marketing system and method for naturally expressing a corporate brand logo in a video displaying a moving object. At least one first user terminal configured to generate and transmit video data obtained by capturing a moving object, and a video provision device configured to insert a predetermined corporate brand logo into a set logo display portion in the video data according to text data corresponding to an advertiser requirement are included.