G06Q30/0241

APPARATUS, METHOD, AND PROGRAM FOR ASSISTING CREATION OF CONTENTS TO BE USED IN INTERVENTIONS, AND COMPUTER-READABLE RECORDING MEDIUM
20230050451 · 2023-02-16 · ·

A processing unit includes a contribution-degree calculation unit configured to calculate contribution degrees that indicate respective degrees by which a plurality of attribute items included as predetermined attributes of one target contribute to a predicted intervention effect, the calculating being performed on a basis of an estimation model for estimating the predicted intervention effect from the predetermined attributes of the one target. The predicted intervention effect on the one target is a numerical value corresponding to an increase in gain to a beneficiary, the gain being expected to be larger in a case where an intervention is implemented to the one target than in a case where the intervention is unimplemented to the one target.

Methods, devices, and systems for embedding visual advertisements in video content

Aspects of the subject disclosure may include, for example, embodiments include obtaining video content, the video content comprises a plurality of frames, monitoring, by an image sensor, a facial feature of a user to determine a visual focus of the user in relation to the video content, and detecting from a group of frames of the plurality of frames at least a reduction in movements of objects in the group of frames. Further embodiments include determining, according to the monitoring and the detecting, a measure of attention of the user within a region of the group of frames, determining that the measure of attention of the user within the region of the group of frames satisfies a threshold, and embedding in at least a portion of subsequent frames of the plurality of frames a visual advertisement in the region via a communication device. Other embodiments are disclosed.

Systems and methods for enhanced networking, conversion tracking, and conversion attribution

The present disclosure provides systems and methods for electronically providing each of a plurality of content distributors with access to a library of content items, facilitating the selection of a combination of the content items, creating a unique set of links for each recipient-distributor combination, and distributing the selected content and unique links via one or more distribution channels to a plurality of recipients. As each link is associated with both a recipient and a distributor, conversion actions stemming from the selection of a link by a recipient are attributed to the proper distributor. Distributors can create content distribution approaches that can be shared with other distributors.

Systems and methods for enhanced networking, conversion tracking, and conversion attribution

The present disclosure provides systems and methods for electronically providing each of a plurality of content distributors with access to a library of content items, facilitating the selection of a combination of the content items, creating a unique set of links for each recipient-distributor combination, and distributing the selected content and unique links via one or more distribution channels to a plurality of recipients. As each link is associated with both a recipient and a distributor, conversion actions stemming from the selection of a link by a recipient are attributed to the proper distributor. Distributors can create content distribution approaches that can be shared with other distributors.

Methods and apparatus to determine impressions using distributed demographic information

An example apparatus includes: at least one memory; instructions in the apparatus; and processor circuitry to execute the instructions to: access a cookie at a client device, the cookie including a priority listing indicative of an order in which beacon requests are to be sent to ones of a plurality of database proprietors; cause a first beacon request to be sent to a first database proprietor server, the first database proprietor server corresponding to a highest priority in the priority listing of the cookie, the first beacon request indicative of access to media at the client device; and cause a second beacon request to be sent to a second database proprietor server, the second database proprietor server corresponding to a lower priority than the highest priority in the priority listing of the cookie, the second beacon request indicative of the access to the media at the client device.

Methods and apparatus to determine impressions using distributed demographic information

An example apparatus includes: at least one memory; instructions in the apparatus; and processor circuitry to execute the instructions to: access a cookie at a client device, the cookie including a priority listing indicative of an order in which beacon requests are to be sent to ones of a plurality of database proprietors; cause a first beacon request to be sent to a first database proprietor server, the first database proprietor server corresponding to a highest priority in the priority listing of the cookie, the first beacon request indicative of access to media at the client device; and cause a second beacon request to be sent to a second database proprietor server, the second database proprietor server corresponding to a lower priority than the highest priority in the priority listing of the cookie, the second beacon request indicative of the access to the media at the client device.

Method and apparatus for dynamic, real-time ad insertion based on meta-data within a hardware based root of trust

A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.

Method and apparatus for dynamic, real-time ad insertion based on meta-data within a hardware based root of trust

A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.

Computer-implemented interfaces for identifying and revealing selected objects from video

A computer-implemented visual interface for identifying and revealing objects from video-based media provides visual cues to enable users to interact with video-based media. Objects in videos are inferred and identified based upon automatic interpretations of the video and/or audio that is associated with the video. The automatic interpretations may be performed by a computer-implemented neural network. The computer-implemented visual interface is integrated with the video to enable users to interact with the identified objects. User interactions with the visual interface may be through either touch or non-touch means. Information is delivered to users that is based upon the identified objects, including in augmented or virtual reality-based form, responsive to user interactions with the computer-implemented visual interface.

Product exploration-based promotion

An example operation may include one or more of acquiring, by a promotion processor node, consumer exploration of a product data from a blockchain, determining, by the promotion processor node, features of the product, receiving, by the promotion processor node, a promotion plan from at least one product retailer node, and executing a smart contract to generate a plurality of promotion tokens based on the features of the product and the promotion plan.