Patent classifications
G06Q30/0241
System for Inserting and Responding to Brand-Related Data in Communicated Messages
A system for managing and processing of a user message as initiated by a sender messaging device of a sending user to an addressed receiver messaging device of a receiving user and transmitted through a telecommunication network to a multimedia messaging system (MMS) implemented therein for transmitting the received user message from the sender messaging device to the receiver messaging device based on an receiver message device address, a first server receives and manages brand-related data and configuration data for processing the messages and a second server creates a modified user message having the brand-related data (BRD) message inserted with the user message and within the messaging format of the user message and responsive to a BRD message insertion rule defined by the BRD configuration data associated with the BRD message, and then transmitting the modified user message to the addressed receiver messaging device.
Dynamic adjustment of a presentation area
This disclosure describes a system for presenting items to a user at a presentation area within a materials handling facility. In some instances, a predicted items list that identifies items that are likely to be picked by a user are determined and, when the user arrives at the materials handling facility, those predicted items are presented to the user for selection. For example, predicted items may be determined and inventory holders that contain the predicted items may be routed to a presentation area and positioned for presentation to the user. The user may browse the presented items and pick the items they desire.
AUTOMATION PREVIEW
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated management of campaigns using scripted rules.
METHODS, SYSTEMS, AND MEDIA FOR GENERATING AN ADVERTISEMENT FROM A VIDEO STREAM
Methods, systems, and media for generating an advertisement from a video stream are provided. In accordance with some embodiments, the method comprises: receiving, from a first user device, advertisement parameters associated with an advertisement campaign for placing an advertisement based on the advertisement parameters, wherein the advertisement parameters include one or more keywords; associating the advertisement parameters with an identifier of the first user device; receiving, from the first user device, a live video stream; receiving, from a second user device, a request to present an advertisement; identifying the live video stream based at least in part on the one or more keywords; generating the advertisement using the live video stream and the advertisement parameters; and causing the advertisement to be presented on the second user device as the advertisement.
Optimization of a multi-channel system using a feedback loop
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial selection value for distribution over each different online channel. An observed user actions required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed user actions received through the feedback loop, a predicted user action rate is determined for the multiple different distributions across the multiple different online channels. The selection value is adjusted based on a difference between the predicted user action rate and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted selection value.
Deep learning-based revenue-per-click prediction model framework
A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more processors and perform extracting meta features for an item to generate sparse feature embeddings for the item; reducing, using a multilayer perceptron, a dimension of the sparse feature embeddings to generate a representation vector for the meta features; extracting, using a recurrent neural network, sequential data from dense traffic features for the item over a period of time; and inputting the representation vector for the meta features and the sequential data from the dense traffic features into a multilayer neural network with a rectified linear unit (ReLU) activation function and a scoring layer to generate one or more performance metrics for the item. Other embodiments are disclosed.
Method, apparatus, and computer program product for facilitating dynamic pricing
Provided herein are systems, methods and computer readable media for facilitating pricing. An example method may include determining a price adjustable promotion from a plurality of promotions, the price adjustable promotion having a first promotional price, a forecasted demand that provides an indication of a promotion inventory exhaustion period and a plurality of redemption parameters that comprise at least a promotional period, a promotional value and a redemption expiration and causing the price adjustable promotion to be offered at the second promotional price while at least one of the plurality of redemption parameters for the price adjustable promotion remain constant.
Systems and methods for providing a campaign design platform having a component plug-in framework
Systems and methods for facilitating user design of a computerized marketing system executable campaign or message thereof, include: providing a graphical user interface for user interaction with a virtual canvas; retrieving, from a database, component data useable by the virtual canvas module to visualize component icons; visibly arranging, within the virtual canvas and in response to user interaction with the virtual canvas via the user interface, the component icons into at least one of: a campaign design or a message design, wherein each component icon represents an action to be taken by the computerized marketing system in executing the campaign and/or the message thereof; and generating, by a build engine, the campaign and/or the message from and in accordance with the respective campaign design and/or message design.
EVENT INFORMATION PUSH METHOD, EVENT INFORMATION PUSH APPARATUS, AND STORAGE MEDIUM
The present disclosure provides an event information push method performed at a computer system, the method including: collecting network messages from a social networking platform; performing aggregation on the network messages, to obtain corresponding event information; obtaining, for each piece of event information, one or more attributes from the corresponding category of network messages; obtaining, from an event information and user database, a user group corresponding to the one or more attributes of each piece of event information; and pushing each piece of event information to a user in the user group corresponding to the event information.
Methods, systems, and media for presenting an advertisement that facilitates the purchase of content associated with an application
Methods, systems, and media for presenting an advertisement are provided. In some embodiments, the method comprises: causing an advertisement to be presented in connection with presentation of a video having content associated with an application, wherein the advertisement includes information indicating one or more virtual items associated with the application available for purchase; receiving a user input indicating a purchase of at least one of the one or more virtual items; causing payment information to be collected based on a user account associated with a request for presentation of the video to complete the purchase; and transmitting information indicating the completed purchase to an entity associated with the application.