Provided are a computer program products, systems, and methods for directing a system to control an intensity of light emanating from a display positioned within a vehicle to display content to be viewed from outside of the vehicle. The system determines whether the system is operating in a first mode or a second mode based on at least one vehicle operating condition. A light level within the vehicle is sampled more frequently during the second mode than during the first mode. A determination is made as to whether a threshold change in the sampled light level occurs when in the second mode, and an intensity of the display is adjusted in response to the occurrence of a threshold change.

By way of example, a method for carrying out an advertisement by a connected vehicle is provide for a specific event. Initially, information on the specific event that is to be carried out by the connected vehicle is received, and in response to receiving the information on the specific event, a request is sent by the connected vehicle to participate in the specific event. Then, driving route guidance to a starting location for the specific event is received and also received is the driving order of a plurality of connected vehicles that are going to participate in a parade proceeding for the specific event.

A light-emitting emblem includes a light-emitting element as a light source, a housing that houses the light-emitting element and includes an opening, a cover including an emblem on a surface thereof and a light-emitting portion on the surface to allow light emitted from the light-emitting element to be extracted therethrough, the cover being attached to the housing so as to cover the opening, and at least one of a first rib on the housing and a second rib on the cover, the first rib extending from the housing toward the cover, and the second rib extending from the cover toward the housing.

Systems and methods for exterior signage evaluation are disclosed herein. An example method includes receiving images of an exterior signage area of an exterior surface of a first vehicle, the images being obtained by the first vehicle, a second vehicle camera or an infrastructure camera, determining current environmental conditions around the first vehicle, processing the images of the exterior signage area using the current environmental conditions, wherein processing includes comparing an expected appearance of the exterior signage area with an actual appearance of the exterior signage area to determine a visual appearance quality of the exterior signage area, and presenting a message on a display that includes the visual appearance quality.

Methods and apparatus for advertising, promoting, marketing and/or selling products and services. The inventions include a mobile vehicle and moving showroom for advertising, promotion, marketing, and sales of products and services. The products and services may be promoted for direct sale from the moving showroom, or for sale from other outlets, such as retail stores and internet sales.

The invention includes a novel oscillating display device, system, and assembly configured to be mounted to an external surface and allow dynamic oscillation movement of a personalized display in response to an external force, such as air flow generated by the movement of a vehicle, while maintaining the display in an approximately horizontal position relative to an external viewer. The oscillating display of the invention may further include one or more marketing messages or advertisements to be displayed to a viewer.

The present invention is a display system affixed to the side panels of a truck whereby the system includes a cover configured for protecting the display from environmental damage.

A motor vehicle has a display system with a display apparatus arranged on an outer side of the motor vehicle in a manner in which it can be viewed by a user outside the motor vehicle. An item of optical information is displayed on the display apparatus having content that is determined by an electronic computing device of the display apparatus by virtue of communication with the display apparatus using a mobile terminal. The mobile terminal is used to create an interest profile which characterizes the user on the basis of use of the mobile terminal and the interest profile is transmitted to the electronic computing device, so that the optical information can be determined for the user on the basis of the interest profile of the user for display on the display apparatus.

An apparatus, according to an exemplary aspect of the present disclosure includes, among other things, a vehicle body member and at least one badge that identifies at least one service provider. The badge comprises an applique that is mounted to the vehicle body member. A control activates and deactivates illumination of the badge based on at least one of a driver or user input. A method according to an exemplary aspect of the present disclosure includes, among other things, mounting at least one badge to a vehicle body member, the badge comprising an applique that includes one or more identification logos, and illuminating at least one identification logo based on at least one of a driver or user input.

A sign-monitoring system includes at least one electronic sign and a controller comprising a processor and memory. The electronic sign includes a pixel array, the pixel array including a plurality of pixels. The electronic sign further includes an embedded controller coupled to the at least one electronic sign. The embedded controller develops diagnostic information for the at least one electronic sign, the diagnostic information including information related to a number of malfunctioning pixels in the plurality of pixels. The controller is communicably coupled to the embedded controller and receives at least a portion of the diagnostic information from the embedded controller. In addition, the controller assesses the at least a portion of the diagnostic information to develop health information. The assessment involves evaluating the information related to the number of malfunctioning pixels.