A method and system are provided for validating a promotional token redeemed at a Point-of-Sale (PoS) terminal, can include receiving, at the Point of Sale (PoS) terminal located at a physical retail location, a promotional token ID from a mobile device associated with a customer. The promotional token ID can be configured to uniquely identify a promotional token to promote a consumer packaged good (CPG) distributed on a social media platform. A CPG is entered at the PoS terminal to determine a CPG ID configured to uniquely identify the CPG. Next, a validation request is generated. The validation request comprises the promotional token ID and the CPG ID. The validation request is then transferred to a server having access to a private blockchain ledger. Upon completion, the PoS terminal will receive, from the server, the redemption status for the promotional token ID based on information stored in the private blockchain ledger responsive to the validation request.

A computer-implemented system and method includes determining, by a mobile device associated with a user, a location of the user, generating, by the mobile device, a code comprising a tokenized value for sending funds and the location of the user, transmitting, by the mobile device, the code to a point of sale (POS) terminal associated with a merchant as part of a mobile wallet transaction, and receiving, by the mobile device, an indication that the mobile wallet transaction has been completed.

A computer-implemented system and method includes determining, by a mobile device associated with a user, a location of the user, generating, by the mobile device, a code comprising a tokenized value for sending funds and the location of the user, transmitting, by the mobile device, the code to a point of sale (POS) terminal associated with a merchant as part of a mobile wallet transaction, and receiving, by the mobile device, an indication that the mobile wallet transaction has been completed.

A system and method uses one or more repurposed data fields in a payment transaction message to pass the merchant consumable data from a mobile device to the merchant system using an existing channel. The merchant consumable data relate to loyalty or rewards.

A system and method uses one or more repurposed data fields in a payment transaction message to pass the merchant consumable data from a mobile device to the merchant system using an existing channel. The merchant consumable data relate to loyalty or rewards.

With an offer server computer system: receiving a first digital image file; receiving a first mapping of product codes to audience segment identifiers; receiving a temporary price reduction offer dataset; mapping a target identifier for an end-user device of a consumer to an audience segment identifier; in response to determining, based on the audience segment identifier, that the TPR offer dataset has a product code and a retailer identifier that map to the audience segment identifier, and an effective date value that includes a current date value, and the retailer identifier corresponds to a retailer location within a specified distance of a then-current location of the end-user computing device: creating and storing a digital offer dataset comprising both the first digital image file and a second digital image file that presents data elements of the TPR offer dataset; causing transmission of the dataset to the end-user device.

A system for a product bundle for purchase may include a user device associated with a given user, and a promotional server. The promotional server may obtain historical online browsing data associated with the given user, and obtain historical shopping data associated with the given user. The promotional server may also generate the product bundle based upon the historical shopping data and the historical online browsing data. The product bundle may include complementary products for purchase each having a purchase price associated therewith. The product bundle may have a bundle price that is less than a sum of purchase prices of each of the complementary products. The promotional server may communicate the product bundle and the bundle price to the user device for display thereon, generate a digital promotion redeemable toward the purchase of the product bundle, and communicate the digital promotion to the user device.

A system and method are provided for monitoring transaction events. The method includes connecting the event processor device with at least one payment services channel and listening for events provided by the at least one payment services channel. The method also includes detecting an event associated with a masked transaction being facilitated by a payment service that masks a payment card number. The method also includes determining from the masked transaction a user identifier associated with the transaction, determining from the user identifier the payment card number, and confirming that the payment card number is linked to the loyalty program with the loyalty partner. When the payment card number is linked to the loyalty program, the method includes sending a message to the loyalty partner to have the loyalty partner execute a loyalty program action associated with the transaction that would have otherwise been masked at the point of sale.

A gift redemption system may include a gift processing server configured to accept a gift value for a gift product for a gift recipient, and permit selection of a retailer from among retailers for the gift product. The gift processing server may also be configured to associate a gift recipient identifier with the gift recipient, and permit selection of a redeemable gift value from the gift value. The system may also include a retailer server associated with the selected retailer. The system may also include a gift redemption server configured to obtain the redeemable gift value and the gift recipient identifier, and cooperate with retailer server to generate a gift discount identifier for use by the gift recipient at a point-of-sale (POS) of the gift product based upon the redeemable gift value and the gift recipient identifier.

A gift redemption system may include a gift processing server configured to accept a gift value for a gift product for a gift recipient, and permit selection of a retailer from among retailers for the gift product. The gift processing server may also be configured to associate a gift recipient identifier with the gift recipient, and permit selection of a redeemable gift value from the gift value. The system may also include a retailer server associated with the selected retailer. The system may also include a gift redemption server configured to obtain the redeemable gift value and the gift recipient identifier, and cooperate with retailer server to generate a gift discount identifier for use by the gift recipient at a point-of-sale (POS) of the gift product based upon the redeemable gift value and the gift recipient identifier.