According to the information provision service system capable of securing content proposed in the present disclosure, the informational content and the advertisement are provided to the digital device, and furthermore, the advertising cost benefit is provided to the advertiser supplying the informational content, so that advertisers are inspired to produce and supply high-quality informational content, thereby solving the problem of lack of content and reducing the advertisers’ burden of advertising costs through the advertising cost benefit. In addition, according to the information provision service system capable of securing content proposed in the present disclosure, the content received from the advertiser are separated into the informational content and the advertising content and the penalty is given to the advertiser that has provided the advertising content, so that the advertising content produced for advertising is excluded and high quality of content is maintained, thereby increasing customer satisfaction with the content.

The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a candidate set of inputs associated with ad impressions. The engine may determine competitive market values for an ad impression on an advertiser exchange. The engine may determine candidate clearing prices based on the candidate set of inputs and history of clearing prices on the advertiser exchange. The engine may generate, based on the candidate clearing prices, a competitive market value prediction for the ad impression on the advertiser exchange. The competitive market value prediction may comprise a distribution function of predicted clearing prices on the advertiser exchange. The engine may generate, based on the competitive market value prediction, a fair market value bid for the ad impression in the context of a specific ad campaign.

Methods and apparatus to compensate impression data for misattribution and non-coverage are disclosed. An example method includes receiving a first request from a first type of computing device; sending a request for demographic information corresponding to requests received at a first internet domain from the first type of computing device; generating an aggregated audience distribution including a first audience distribution of a first household aggregated with a second audience distribution of a second household; normalizing the aggregated audience distribution to generate a misattribution correction matrix, the misattribution correction matrix including a probability that an impression of the media is attributable to a first demographic group when the database proprietor determines the impression corresponds to a person in a second demographic group; and compensating misattribution error in the impressions by re-assigning the impressions from the second demographic group to the first demographic group using the misattribution correction matrix.

Methods and apparatus for pre-scaling media content to facilitate audience measurement are disclosed. An example method includes encoding a media content sample in accordance with a first encoding configuration and playing the encoded sample. The example method also includes attempting to detect the codes in the sample, and computing a ratio between the codes encoded in the sample and the codes detected when the sample is played.

A method of identifying media content presented on a display device includes determining a selected input source providing a video signal to the display device, and then selecting a first set of content identification rules when it is determined that the selected input source is a first input source, and selecting a second set of content identification rules when it is determined that the selected input source is a second input source. The method further comprises applying the selected first set or second set of content identification rules to the video signal in order to generate content identification data for the media content presented on the display device. Application of the content identification rules includes waiting for a trigger event and applying an algorithm to one or more frames of the video signal following the trigger event.

Technologies for attributing purchases to a targeted marketing campaign include associating a captured payment card number and a captured cardholder identifier with a globally unique identifier. Additional payment card numbers related to the captured payment card number are associated with the globally unique identifier. A cardholder-specific marketing message associated with a targeted marketing campaign is transmitted to the captured cardholder identifier based on the globally unique identifier. The targeted marketing campaign is for an advertised product, which corresponds to a product identifier. A purchase transaction is attributed to the targeted marketing campaign in response to determining that a payment card number associated with the purchase transaction matches any of the payment card numbers associated with the globally unique identifier and determining that a product identifier corresponding to a purchased product of the purchase transaction is associated with the targeted marketing campaign. Other embodiments are described and claimed.

A request from a user to view a video content item may be received, the requesting user being associated with a set of preferences and a context. A group of similar users may be identified based the set of preferences or the context. A number of promotional video items corresponding to the video content item may be identified. A first subset of the number of promotional video items may be determined based on the set of preferences or the context of the user. A watch time difference may be determined for each promotional video item in the first subset. A second subset may be determined based on the watch time difference associated with each promotional video items. An activity rate associated with the promotional video items in the second subset is determined. A promotional video item of the second subset that satisfies a criterion is provided to the user.

A system and method are disclosed to generate, transmit, and automate communications with end user systems. Embodiments comprise an automation platform comprising a processor and memory. Embodiments generate a communication based, at least in part, on input from a rules engine and one or more communication templates. Embodiments modify the content of the generated communication and revise the one or more communication templates to include the modifications made to the communication content. Embodiments transmit, using one or more communication channels, the modified communication to one or more end user systems, and automate the generation and transmission of one or more subsequent communications to the one or more end user systems based, at least in part, on the revised one or more communication templates.

A system and method are disclosed to generate, transmit, and automate communications with end user systems. Embodiments comprise an automation platform comprising a processor and memory. Embodiments generate a communication based, at least in part, on input from a rules engine and one or more communication templates. Embodiments modify the content of the generated communication and revise the one or more communication templates to include the modifications made to the communication content. Embodiments transmit, using one or more communication channels, the modified communication to one or more end user systems, and automate the generation and transmission of one or more subsequent communications to the one or more end user systems based, at least in part, on the revised one or more communication templates.

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for reducing redirects. In one aspect, a method includes receiving request data indicating that a user device has requested a content item. The request data specifies other data processing apparatus to which user interactions with the content item are to be reported. The content item includes a reference to a resource that is requested in response to user interaction with the content item. Response data is provided. The response data includes data that cause presentation of the content item. Interaction data is received specifying user interaction with the content item occurred. Redirect data is provided that cause the user device to be redirected to the resource. Reporting data is provided to the other data processing apparatus, specifying user interaction with the content item occurred. The reporting data is provided asynchronously relative to the redirect data.