In certain embodiments, the present disclosure relates to generating a campaign for a promoted electronic game. According to one embodiment, a method for generating a campaign for a promoted electronic game can comprise obtaining content data for each player of a plurality of players of an electronic game other than the promoted electronic game and campaign data for each campaign of a plurality of campaigns other than the campaign for the promoted game. Recommendation data can be generated for the campaign for the promoted electronic game. The recommendation data can indicate a plurality of possible campaigns, each campaign of the plurality of possible campaigns comprising a plurality of actions related to the promoted electronic game. Generating the recommendation data can comprise applying a recommendation model to the content data and the campaign data. A user interface comprising details of the generated recommendation data can then be presented

A system and method for optimization of a plurality of campaigns for programmatic employment advertising. Preferably such optimization is guided according to the goals and parameters of each campaign.

Various embodiments comprise systems, methods, architectures, mechanisms, apparatus, or protocols configured to determine whether to present an advertisement contemporaneously with a presentation of user requested content at a user device.

Various embodiments comprise systems, methods, architectures, mechanisms, apparatus, or protocols configured to determine whether to present an advertisement contemporaneously with a presentation of user requested content at a user device.

Systems and methods for verifying the rendering of video content on information resources are provided herein. A server can transmit a video content element having a first bit stream corresponding to a predesignated frame to a client device. The client device can identify the first bit stream as corresponding to the predesignated frame. The client device can decode the first bit stream corresponding to the predesignated frame of the video content element to generate a second bit stream. The client device can transmit, to the server, a tracking message including the second bit stream. The server can compare the second bit stream included in the tracking message from the client device with a third bit stream maintained at a database. The server can determine that the video content element is rendered at the client device responsive to the second bit stream matching the third bit stream.

Systems and methods for verifying the rendering of video content on information resources are provided herein. A server can transmit a video content element having a first bit stream corresponding to a predesignated frame to a client device. The client device can identify the first bit stream as corresponding to the predesignated frame. The client device can decode the first bit stream corresponding to the predesignated frame of the video content element to generate a second bit stream. The client device can transmit, to the server, a tracking message including the second bit stream. The server can compare the second bit stream included in the tracking message from the client device with a third bit stream maintained at a database. The server can determine that the video content element is rendered at the client device responsive to the second bit stream matching the third bit stream.

Systems and methods for the selection of the promotions are provided. A set of possible offers are initially received, each including a set of variables, with each variable having a set of possible values. These form a combination of variable values for each offer. A heuristic is applied to all possible offers to reduce the number of offers being considered. The combination of variable values for these reduced number offers is converted into a vector value, which is then scored, ranked and the top ranked offers are selected for inclusion in a promotional campaign. The remaining offers are then analyzed to select additional offers to include into the promotional campaign which maximizing a determinant for the selected offers using their vectors. All selected offers are administer in a promotional test campaign across many consumer segments. Feedback from the campaign may be collected to generate a “general” offer.

Systems and techniques that facilitate keyword-object taxonomy generation and utilization are provided. In various embodiments, a system can comprise a receiver component that can access an input object class. In various aspects, the system can comprise a taxonomy component that can output one or more keyword combinations that are non-redundant and relevant to the input object class, based on querying a keyword-object taxonomy. In various instances, the receiver component can access (and/or be provided with an electronic link to) a set of recorded keyword combinations and a set of recorded object classes respectively corresponding to the set of keyword combinations. In various cases, the taxonomy component can generate the keyword-object taxonomy based on the set of recorded keyword combinations and the set of recorded object classes.

A system and method for providing and synthesizing data for publishers operating in the connected television ecosystem. Data from third party reporting platforms may be combined to present a unified view. Audience engagement may be measured, observed, and combined in a novel manner, providing unique insights to users.

A method of displaying media content on a display screen of a communication device. The method includes receiving an indication of a state transition of a first Activity of an application program being executed on a processor of the communication device. The processor, in response to the indication, executes program code in order to monitor a memory state of the operating system so as to determine a user interface state associated with the first Activity. The processor further determines whether the first Activity is finishing based at least in part on the user interface state. Upon determining the first Activity is finishing, the processor causes the media content to be displayed upon further determining that a predetermined condition associated with the communication device exists.