A framework to generate coupons is described herein. In accordance with one aspect of the framework, historical data is retrieved from the database and used to predict sales orders within a time period of a marketing campaign. One or more of the predicted sales orders are selected to maximize return-on-investment within one or more constraints. Coupons are generated based on the selected one or more predicted sales orders for distribution to customers. Results of the generated coupons may then he transmitted to one or more client devices.

Systems, methods, and other embodiments associated with computing and generating schedule data structures for items in a display are described. In one embodiment, a method includes accessing a sales data structure corresponding to a store and analyzing sales records for items associated with subcategories to calculate a subcategory profit contribution score for each subcategory. The method may also include selecting a first subcategory from the subcategories as a candidate subcategory of items and analyzing the sales records to calculate an item profit contribution score for each of the items assigned to the candidate subcategory. A first item is selected from the candidate subcategory to be placed on a promotional display space, based upon the item profit contribution score of the first item. A schedule data structure is generated that assigns the first item to the promotional display space.

Methods, systems, and apparatus, including computer program products, may be used for sharing revenue associated with a multimedia object. A content item on a web page that includes one or more advertisements may be identified along with an owner identification and a sharing level associated with the content item. The owner identification is associated with an owner account. A web page revenue amount generated from the one or more advertisements on the web page is calculated along with a share revenue amount based on the web page revenue amount and the sharing level, and the share revenue amount is applied to the owner account.

The present invention is a system and method for improving the accuracy with which marketing efficacy can be measured and improved using human behavioral insights. The process aligns at least two different data sets and normalizes the information by removing statistical bias. In a particular implementation motor vehicle data is collected by census of hotelier transaction data. The transaction data is overlaid upon observed vehicle data which is captured by a triggering event. The system statistically analyses the data resulting from the combined data sets and provides a report with a recommendation to a human user.

In accordance with some embodiments of the disclosed subject matter, methods, systems, and media for generating predicted information related to advertisement viewability are provided.

A method, apparatus and computer program product are provided for integrated sales management. A sales resource may use the system to track and modify promotion proposals for providers. Data defining the proposed promotion may include information relating to the provider, capacity, the promotion structure, return on investment, and/or an auto-approval status. Some data defining the proposed promotion may be automatically generated by the promotional system and/or modified by the provider. The proposal may be auto-approved or approved manually by a sales resource. Upon approval, the promotion may be made available for sale.

A desktop application and supporting web site for capturing audio and video recordings or other digital content of differing modalities is introduced, wherein multiple participants in a collaborative session may be in separate remote locations. The application includes providing a high quality data format for transferring recordings, audiovisual data and the like to a remote network location or computer and a real-time data format for intercommunicating comments and instructions that are not recorded. Peer-to-peer and server-client implementations may be optimized regarding delivery time (latency) versus content quality. The desktop application also provides mechanisms for playing back sound, video or other data for participants' reference, along with synchronized presentations of textual, audio and visual material corresponding to the session.

A system and method for enhanced location verification and content delivery confirmation including building a customized pixel for location verification, appending the customized pixel to an ad tag, collecting a combination of data from the pixel, holding the combination of data collected and grouping the held data, and processing the combination of data collected from a previous day by performing a first enrichment process including enriching the combination of data with additional data corresponding to at least one of connection type and latitude and longitude data, wherein latitude and longitude data is based on IP in a case where latitude and longitude information was not provided. The method further includes performing a second enrichment process including enriching the combination of data with location data fields.

A system for processing information requests associated with mobile devices comprises an evaluation module configured to determine at least one performance measure for each of a plurality of information documents using at least data in one or both of a requests database and events database. The at least one performance measure includes at least one of an impression-based performance measure, a click/call-based performance measure, and an off-line site-visit-based performance measure. The system further comprises an information server configured to select a first information document for transmitting to a first mobile device to fulfill a first request. The information server includes a volume control unit configured to derive an off-line site visit projection in response to the first document being selected based at least in part on an off-line site-visit-based performance measure and having been impressed on the first mobile device, and to adjust a budget associated with the first document using the off-line site visit projection.

Representative embodiments set forth techniques for managing advertisement auctions on a client device. The method can include the steps of (1) receiving, from a server device, a plurality of objects, where each object is associated with a respective digital asset, and each object includes, in association with the respective digital asset (i) a server-derived digital asset vector, (ii) a server-derived predicted tap-through rate, and (iii) a bid amount. In turn, and for each object of the plurality of objects, the client device (2) generates a respective estimated cost per impression for the object based on the information provided by the server device as well as information derived by the client device. Subsequently, the client device (3) identifies, among the plurality of objects, the object associated with the highest respective estimated cost per impression, and (4) causes an advertisement for the respective digital asset associated with the identified object to be displayed.