Generating a cannibalism score for a paid ad in a search engine results page (SERP) by gathering keywords relevant to an advertiser, defining rules that compute a cannibalism score for the ad in relation to a corresponding unpaid listing, where the cannibalism score estimates the reduction in revenue to the advertiser due to the ad appearing in the same SERP as the corresponding listing, providing a keyword to a search engine, receiving a SERP from the search engine, determining the position of a first ad placed by the advertiser from among one or more ads in the SERP, determining the position of a corresponding unpaid listing from among a plurality of unpaid listings in the SERP, and applying the rules to the ad and to the corresponding unpaid listing to obtain a cannibalism score for the ad.

Various systems and methods for aggregating data from disparate sources to determine an optimal package of data items are disclosed. For example, the system described herein can obtain data items from various sources, aggregate and/or organize the data items into an optimal package based on various criteria, and present, via an interactive user interface, the optimal package. Furthermore, the interactive user interface may enable a user to adjust the criteria used to aggregate and/or organize the data items. The system may interactively re-aggregate and re-organize the data items using the adjusted criteria as the user interacts with the package via the user interface. The system and user interface may thus enable the user to optimize the packages of data items based on multiple factors quickly and efficiently.

The present teaching relates to a method and a system for advertising. The method obtains information about a conversion associated with an advertisement and generates with respect to the conversion, an operational smart attribution evaluation package (SAEP). The SAEP includes a conversion parameter and a reward. The method transmits the SAEP to a platform to be posted, and thereafter receives from the SAEP, an indication of an entity which is estimated to be associated with the conversion and to which the reward is to be allocated. The entity is determined by the SAEP based on the conversion parameter and information from a plurality of entities that displayed the advertisement.

A method implemented via execution of computing instructions configured to run at one or more processors and stored at one or more non-transitory computer-readable media. The method can include monitoring periodically whether a respective recommended bidding price update for a campaign type for a user is required for a respective department of campaign departments based on a respective landscape distribution of respective bidding prices for the campaign type for the respective department. The method further can include, after determining that the respective recommended bidding price update is required for the campaign type for the respective department, determining a respective recommended bidding price for a respective target of the respective department based at least in part on the campaign type for the respective target by: (a) determining a respective bidding function for the respective target of the respective department based on the campaign type; and (b) determining the respective recommended bidding price by solving, by using the one or more processors, the respective bidding function for the respective target of the respective department based at least in part on a respective campaign demand, a respective expected performance, a respective winning rate, and a respective cost for the respective target for the user. The method additionally can include, after determining that the respective recommended bidding price update is not required for the campaign type for the respective department, determining that the respective recommended bidding price for the respective target of the respective department for the user is a respective prior bidding price for the respective target without solving the respective bidding function. Other embodiments are described.

Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.

Systems and methods for automatically soliciting the purchase of a first or second machine-related resource in a forward market, wherein the first resource and the second resource are distinct instances of the same type of resource, are described. A sample system may include a fleet of machines, each having a resource requirement comprising at least two of: a compute resource, a spectrum resource, or a network bandwidth resource. The system may include an circuits to aggregate data corresponding to the machine-related resources from at least a behavioral data source, to determine a substitution cost of a second resource; to determine a machine-related resource acquisition value; and to automatically solicit a purchase, in a forward market, of one of the first resource or the second resource in response to the determined substitution cost of the second resource.

Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for advertisement keyword scoring. A processing circuit receives a request for an advertisement to be provided to a user during a user session. The advertisement is to be provided alongside other content that is associated with a first plurality of keywords. A processing circuit identifies a plurality of advertisements based on the first plurality of keywords. Each of the plurality of advertisements are associated with a second plurality of keywords. The processing circuit calculates a keyword score for each of the second plurality of keywords for each of the plurality of advertisements. Based on the keyword score, one of the keywords for each of the plurality of the plurality of advertisements is selected. Based on a comparison of the selected keywords, the advertisement to be provided to the user is selected.

Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes means for logging a plurality of impressions based on impression requests from a plurality of client devices, the plurality of impressions corresponding to media accessed at the client devices; means for obtaining counts, the obtaining means to: obtain a count of demographic impressions logged by a database proprietor; and obtain a count of registered users of the database proprietor exposed to the media; and means for determining a unique audience size by: multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.

Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.

A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.