In a computer-implemented method of using customer data to determine that geolocation-based fraud alerts are false positives, it may be determined that an electronic fraud alert is a geolocation-based alert generated based upon an unexpected or abnormal transaction location. In response, customer data may be obtained from two or more sources via radio frequency links. It may then be determined that the customer data from the sources indicates that a customer is traveling. In response, it may be determined that a customer location indicated by the customer data corresponds to the transaction location. In response to determining that the customer location corresponds to the transaction location, the electronic fraud alert may be marked as a false positive, and the electronic fraud alert may be prevented from being transmitted to a mobile device of the customer, in order to reduce an amount of false positives that are transmitted to customers.

Methods and apparatus for secondary content management, including preventing viewing fraud, are disclosed. In one embodiment, apparatus of the present disclosure includes an Advertisement Decisioning Service (ADS) and Manifest Manipulator (MM) configured cooperate to receive client requests for secondary content, select one or more secondary content elements (e.g., advertisements), and generate and transmit one or more identifiers that uniquely identify the client's request for a session. The selected advertisements in one implementation include embedded beacons or tags used to ensure accurate accounting with regards to the amount or quality of consumption of the advertisement by a user.

An ad publisher provides an online system with user identifying information of users who interacted with an advertisement presented by the ad publisher and indications of interactions with the advertisement. A landing page is associated with the advertisement, and the advertiser provides the online system with user identifiers of users who interacted with the advertisement and requested the landing page. The online system determines whether the ad publisher fraudulently identifies interactions with the advertisement by comparing the user identifying information received from the ad publisher with the user identifiers received from the advertiser.

Methods, systems, and computer readable media can be operable to facilitate real-time advertisement verification. Advertisement media may be tagged with one or more tag identifiers. One or more remote probes may retrieve tag identifier(s) from advertisement media and output tag information to a centralized verification system. The centralized verification system may compare tag information retrieved from remote probes to expected advertisement placement parameters. The centralized verification system may verify that appropriate advertisement media has been spliced into expected channels or streams. When a splicing error has been detected, the centralized verification system may initiate changes to correct the splicing error.

Systems and methods for evaluating the evaluation behaviors of an evaluator are presented. In contrast to evaluation methods that monitor and analyze click behaviors, the disclosed subject matter is directed to evaluating non-click behaviors. After obtaining results of an evaluation request submitted to a response service for evaluation by the evaluator, evaluation behaviors of the evaluator are monitored. The monitored evaluation behaviors are in association with an evaluation of the obtained results and one or more heuristics or rules are applied to the monitored evaluation behaviors to determining whether the monitored evaluation behaviors are within predetermined quality thresholds. If the monitored evaluation behaviors are not within the predetermined quality thresholds, the monitored evaluation behaviors are flagged as anomalous evaluation behaviors.

A system and method is provided for adding at least one advertisement to a personal communication and providing additional communication data to a recipient that interacts with the advertisement. A sender network device communicates with an advertising application operating on a Web site to generate a personal communication containing at least one advertisement, where the at least one advertisement is selected from a palette of advertisements. In one embodiment of the present invention, the sender has control over advertisements that are displayed together with the personal communication by allowing the sender to delete (or remove) an advertisement from either the at least one advertisement or the palette of advertisements. If a displayed advertisement is interactive, and the advertisement is interacted with, the advertising application will provide the recipient with additional communication data in a format that can be understood by the recipient network device.

The present invention relates to so-called word-of-mouth or viral marketing that occurs through the use of a social network service (SNS) or the like in a wired/wireless Internet environment and has the objectives of: replacing existing search advertisement that involves relatively high advertising costs; and resolving the dissatisfaction of users due to dubious and abstract standards of compensating users who have participated in existing word-of-mouth or viral marketing and the dissatisfaction of advertisers whose advertisements are ineffective. To these ends, the present invention provides a system and method for providing a viral marketing service, which are capable of specifically calculating the levels of contribution of users through a service providing server and storing the order of recommendations of users, which forms the basis of advertising fund distribution, in a data schema format to make use of the stored order of recommendations, so as to thereafter raise the level of satisfaction of the users who have participated and also satisfy the advertisers through low advertising costs and an effective and systematic advertising service.

Methods and systems are provided for facilitating user joint purchasing and user-participated online advertisements, including: providing means for a user to request joint purchasing of products and services online; subtracting sponsoring amount provided by users' sponsors from the listed prices of products and services; dividing the cost of products and services among users participated in joint purchasing; receiving separate payments from such users; delivering products and services based on system configurations and user joint purchasing instructions; integrating existing third party online advertisements with user incentives; and enabling users to create and modify online advertisements for entities and individuals, wherein said advertisements can be customized or designed by said users. Such methods and systems further include: providing group and role-based security for users; providing means for external websites to embed unique functions of present invention, such as user joint purchasing, user-participated online advertisements, and the like; providing means to enable users to arrange others' assets; providing means for users to participant in various online events to foster better relationships; providing means for users to pool funds for charity organizations or individuals; providing means for users to centrally manage multiple accounts of their external websites; and providing means for users to acquire free assets.

A system and method for labelling, categorizing, structuring, and enriching unstructured data is disclosed. First, raw data is received, and a checksum is calculated and compared with an existing checksum. The raw data is downloaded to an object storage, wherein it is then parsed and transmitted to a sanity check system. The sanity checked data is then loaded into a staging database and a stability check is performed. The stability checked data is then loaded into a master database and transmitted to a search platform. Post checks are performed, and a report is generated, followed by the system updating the watchlist checksum.

Described is a computer implemented method for determining provenance and identity of a digital advertising request for an advertisement solicited by at least one of a publisher and an intermediary representing the publisher. The method includes receiving, with a transceiver of a first computing device, a first message having first message metrics associated with a candidate entity for identification. The first message is processed, with a processor of the first computing device, to identify a first portion of a candidate entity identity based on the first message metrics. An output related to confidence of the candidate entity identity is produced, with the processor, based on the first portion of the candidate entity identity.