In one embodiment, a method includes receiving, by a device, playback content. The playback content is associated with an ATSC signal. The method also includes identifying, by the device, one or more markers in the playback content, communicating, by the device, information associated with the one or more markers to an advertisement decision engine, and receiving, by the device, a URL for an addressable targeted programmatic advertisement from the advertisement decision engine. The method further includes inserting, by the device, the addressable targeted programmatic advertisement URL into the playback content.

In one embodiment, a method includes receiving, by a device, playback content. The playback content is associated with an ATSC signal. The method also includes identifying, by the device, one or more markers in the playback content, communicating, by the device, information associated with the one or more markers to an advertisement decision engine, and receiving, by the device, a URL for an addressable targeted programmatic advertisement from the advertisement decision engine. The method further includes inserting, by the device, the addressable targeted programmatic advertisement URL into the playback content.

A method for behavior vectorization of information de-identification, through which data concerning browsing traces, link paths, trigger events, clicks, and operation behaviors of network users on the Internet are selected by a server, a client device, or an edge device for performing a conversion/integration process. Then, the integrated data are converted into a vector. The vector represents the profile of the usage behavior of the network users. Moreover, because vectors can be quickly grouped and classified to find similar groups, it can quickly identify the network users. The server uses the supervised learning method as the base method, and uses pre-defined network behaviors for training. Also, the semi-supervised learning method or the unsupervised learning method can be employed to modify undefined network behaviors to better conform to the profile description of the network users.

A device may receive access information that permits access to messages associated with an electronic messaging account. The device may process the messages associated with the electronic messaging account to identify one or more of the messages that include at least one coupon after receiving the access information. The one or more of the messages may be identified using at least two of an image processing technique, a text processing technique, or a code processing technique. The device may store information identifying the one or more of the messages that include the at least one coupon after processing the messages. The device may perform one or more actions to facilitate use of the at least one coupon in association with completing a transaction.

A device may receive access information that permits access to messages associated with an electronic messaging account. The device may process the messages associated with the electronic messaging account to identify one or more of the messages that include at least one coupon after receiving the access information. The one or more of the messages may be identified using at least two of an image processing technique, a text processing technique, or a code processing technique. The device may store information identifying the one or more of the messages that include the at least one coupon after processing the messages. The device may perform one or more actions to facilitate use of the at least one coupon in association with completing a transaction.

Apparatus and associated methods relate to a rewarded viewing video distribution system configured to reward a user for viewed video content based on presenting video content to a user, assigning the user rewards generated based on the value of the video portion viewed, and automatically presenting the user with marketplace credit to spend the rewards. In some embodiments, the viewed video portion value may be determined as a function of a predetermined reward threshold. In an illustrative example, the predetermined reward threshold may be the video percentage viewed. Various implementations may employ a reward threshold based on advertisements viewed, permitting advertisement spending adapted as a function of verified advertisement views. Some examples may reward views using a video player plug-in. Some embodiments may permit a user to spend viewing rewards on affiliated partner services or products. Various examples may advantageously provide earned rewards spendable via an integrated rewards spending gateway.

Apparatus and associated methods relate to a rewarded viewing video distribution system configured to reward a user for viewed video content based on presenting video content to a user, assigning the user rewards generated based on the value of the video portion viewed, and automatically presenting the user with marketplace credit to spend the rewards. In some embodiments, the viewed video portion value may be determined as a function of a predetermined reward threshold. In an illustrative example, the predetermined reward threshold may be the video percentage viewed. Various implementations may employ a reward threshold based on advertisements viewed, permitting advertisement spending adapted as a function of verified advertisement views. Some examples may reward views using a video player plug-in. Some embodiments may permit a user to spend viewing rewards on affiliated partner services or products. Various examples may advantageously provide earned rewards spendable via an integrated rewards spending gateway.

A multimedia information display method is provided. The method includes: obtaining to-be-displayed multimedia information, where the to-be-displayed multimedia information includes main multimedia information and at least one piece of additional multimedia information having an association relationship; displaying the main multimedia information on a display interface; determining a cover for the at least one piece of additional multimedia information when the main multimedia information is displayed for a preset time period, and displaying the main multimedia information and the cover on the display interface; and switching, in response to a clicking operation on the cover, the main multimedia information displayed on the display interface into the additional multimedia information corresponding to the clicking operation.

There is provided herein a technical solution to the technical problem of being able to obtain proof-of-play and display timing data despite not being able to access or modify the display controller software of digital display devices of outdoor advertising networks which entails transmitting hypertext marked-up image display data files to digital displays which comprise client-side code and a resource locator. As such, when each display data file is displayed by the digital display the web-capable display controller thereof executes the client-side code to transmit proof-of-play tracking data to the resource locator and which may periodically transmit timing data until the instantiation of the client-side code is destroyed by the display controller. Aspects are also provided herein for being able to achieve sub second resolution and account for data transmission errors.

Systems and methods for dynamically tracking delivery and performance of digital advertising placed on non-personal devices in physical locations and integrating, displaying, and reporting impressions and events in digital advertising systems.