Techniques are provided for generating a content sequence of campaigns for providing users with content items. A first campaign of the content sequence is generated to include a first content item to display to a first audience of users. A second campaign of the content sequence is generated to include a second content item to display to a second audience of users that viewed the first content item. A third campaign of the content sequence is generated to include a third audience of users that interacted with the second content item. In this way, the content sequence is implemented to serve content items to users.

A media stream includes multiple spot blocks representing portions of time assigned to particular media content, where some of the plurality of spot blocks include primary media content, and others include advertising content. The media stream also includes a contextual marker embedded in at least one of the spot blocks. The contextual marker includes information used by a media player to transmit a tracking call in response to reading the contextual marker.

A media stream includes multiple spot blocks representing portions of time assigned to particular media content, where some of the plurality of spot blocks include primary media content, and others include advertising content. The media stream also includes a contextual marker embedded in at least one of the spot blocks. The contextual marker includes information used by a media player to transmit a tracking call in response to reading the contextual marker.

A computer-driven apparatus coupled to a network receives data from metadata sources and consumers' display devices. From the sources, the apparatus collects metadata concerning characteristics of a given item of host video and a proposed class of advertisements for web delivery proximate or embedded in the given item. The apparatus continually monitors actual delivery of the given item by receiving transmissions from consumers' display devices. The apparatus develops initial forecasting inputs based on historical data from similar host videos, and then adjusts the forecasting inputs based on the actual deliveries. These forecasting inputs are used to compute an interim supply of advertising opportunities associated with the given item, which is reduced by relevant factors to provide a net available supply forecast. The apparatus provides a human-readable display of information including the net available supply forecast.

Disclosed are various embodiments for a transmission service to suspend temporarily transmission of electronic communications to a recipient. In one embodiment, the transmission service receives a request to suspend receiving electronic communications temporarily for a suspension period. In response, the transmission service suspends transmitting electronic communications to the recipient during the duration of the suspension period. Then, the transmission service resumes transmitting electronic communications to the recipient upon the expiration of the suspension period.

An advertisement delivery system includes a calculation unit and a display processing unit. The calculation unit calculates an advertisement switching time on the basis of a time of departure from a facility or a time at which a destination within the facility should be reached in accordance with detection of a prescribed trigger event. The display processing unit displays an advertisement in a prescribed display area. Also, the display processing unit displays an advertisement associated with the facility in the prescribed display area when a current time is not past the switching time and displays an advertisement not associated with the facility in the prescribed display area when the current time is past the switching time.

An advertisement delivery system includes a calculation unit and a display processing unit. The calculation unit calculates an advertisement switching time on the basis of a time of departure from a facility or a time at which a destination within the facility should be reached in accordance with detection of a prescribed trigger event. The display processing unit displays an advertisement in a prescribed display area. Also, the display processing unit displays an advertisement associated with the facility in the prescribed display area when a current time is not past the switching time and displays an advertisement not associated with the facility in the prescribed display area when the current time is past the switching time.

As a viewer views and scrolls down a web content page in a browser window of a web browser, ad content appears in predetermined ad placement areas of the web content page. If particular ad content has not been within a viewport of the browser window for a predetermined desired time, the ad content may be detached from the web content page and positioned in a location of the viewport for a desired necessary period of time before the ad content is reattached to the content page at its respective predetermined ad placement area even if that predetermined ad placement area has been scrolled out of the viewport. In such cases, the ad content effectively “lingers” in in the viewport until reattached to the web content page at its respective predetermined ad placement area.

As a viewer views and scrolls down a web content page in a browser window of a web browser, ad content appears in predetermined ad placement areas of the web content page. If particular ad content has not been within a viewport of the browser window for a predetermined desired time, the ad content may be detached from the web content page and positioned in a location of the viewport for a desired necessary period of time before the ad content is reattached to the content page at its respective predetermined ad placement area even if that predetermined ad placement area has been scrolled out of the viewport. In such cases, the ad content effectively “lingers” in in the viewport until reattached to the web content page at its respective predetermined ad placement area.

A device and system for mobile advertisement and displaying advertisements to people outside a vehicle, and method for use thereof. The device is capable of wirelessly communicating with a separate mobile device, and utilizes one or more processors, a display screen for receiving and displaying images and/or video advertisements, a camera for capturing images of faces as the advertisement is being displayed, and a wireless communication transceiver.