The present teaching relates to generating combination distributions for ads. Features are computed based on training data associated with ads, each of which has a plurality of attributes. The training data include asset combinations with past performance thereof for each of the ads. Each combination includes multiple assets representing respective attributes of an ad. The features are used in machine learning to obtain an auxiliary model, which is used to generate combination distributions for each ad based on predicted performance for each combination associated with the ad. Such generated combination distributions are sent to an explore/exploit layer (EEL) for a frontend ad serving engine to draw a combination therefrom for an auction winning ad for rendering on a webpage viewed by a user on a user device.

A system is configured to receive a product feed including one or more products, receive a plurality of transaction records including one or more transactions, for each transaction, generate an attribution report, wherein the attribution report attributes each transaction to a publisher, associate a publisher with each of the one or more transactions, associate each product of the product feed with the transactions, for each of the one or more products of the product feed, generate a product profile, the product profile including one or more variables, apply a commission rule based on the one or more variables of the product profile and the attribution report, obtain an analytics report including transaction records corresponding to an associated advertisement associated with the advertiser, generate the attribution report based on the analytics report, the attribution report providing an indication associating a publisher with a completed transaction; and validate the analytics report.

A system is configured to receive a product feed including one or more products, receive a plurality of transaction records including one or more transactions, for each transaction, generate an attribution report, wherein the attribution report attributes each transaction to a publisher, associate a publisher with each of the one or more transactions, associate each product of the product feed with the transactions, for each of the one or more products of the product feed, generate a product profile, the product profile including one or more variables, apply a commission rule based on the one or more variables of the product profile and the attribution report, obtain an analytics report including transaction records corresponding to an associated advertisement associated with the advertiser, generate the attribution report based on the analytics report, the attribution report providing an indication associating a publisher with a completed transaction; and validate the analytics report.

An advertisement presentation system includes at least one display device that is detachably provided to a vehicle, an information processing device, and a management server. The information processing device is configured to acquire advertisement information representing an advertisement, and to output the acquired advertisement information to the display device. The display device is configured to present the advertisement information output from the information processing device such that the advertisement information is directed outward from the vehicle. The information processing device is configured to transmit task report information representing a presentation task report for the advertisement information by the display device to the management server. The management server is configured to determine remuneration to cover both incurred data communication costs and advertising costs associated with presentation of the advertisement information, in accordance with the task report information transmitted from the information processing device.

An advertisement presentation system includes at least one display device that is detachably provided to a vehicle, an information processing device, and a management server. The information processing device is configured to acquire advertisement information representing an advertisement, and to output the acquired advertisement information to the display device. The display device is configured to present the advertisement information output from the information processing device such that the advertisement information is directed outward from the vehicle. The information processing device is configured to transmit task report information representing a presentation task report for the advertisement information by the display device to the management server. The management server is configured to determine remuneration to cover both incurred data communication costs and advertising costs associated with presentation of the advertisement information, in accordance with the task report information transmitted from the information processing device.

A system and method for controlling an autonomous vehicle to affect a view seen by an occupant of the autonomous vehicle is described. In one embodiment, a method for controlling an autonomous vehicle to affect a view seen by an occupant of the autonomous vehicle includes determining a navigation route, determining content associated with the navigation route, monitoring current conditions of the autonomous vehicle and the occupant, determining, based on the current conditions, whether to change a position of the vehicle to affect the view seen by the occupant, and when the current conditions permit, moving the autonomous vehicle to affect the view seen by the occupant.

A system and method for controlling an autonomous vehicle to affect a view seen by an occupant of the autonomous vehicle is described. In one embodiment, a method for controlling an autonomous vehicle to affect a view seen by an occupant of the autonomous vehicle includes determining a navigation route, determining content associated with the navigation route, monitoring current conditions of the autonomous vehicle and the occupant, determining, based on the current conditions, whether to change a position of the vehicle to affect the view seen by the occupant, and when the current conditions permit, moving the autonomous vehicle to affect the view seen by the occupant.

A decentralized and trust-minimizing computer architecture for computing rewards for users of an advertising system includes cryptographic black box accumulators (BBA), which is a cryptographic counter that only the issuer can update. An attention application requests initialization of a BBA from a guardian and subsequently requests updates to the BBA to track interactions between a user of the attention application and ads on the attention application. The guardian signs updates to the BBA to reach agreement on the state of ad interactions. The attention application may randomize the BBA and submit requests via an anonymous channel such that no participant can link two encounters with the BBA to each other or link the BBA to a specific attention application, thus improving user privacy. Reward redemption requests can be made based on a known policy and committed to a public blockchain for verification by observers that the protocol is operating correctly.

A decentralized and trust-minimizing computer architecture for computing rewards for users of an advertising system includes cryptographic black box accumulators (BBA), which is a cryptographic counter that only the issuer can update. An attention application requests initialization of a BBA from a guardian and subsequently requests updates to the BBA to track interactions between a user of the attention application and ads on the attention application. The guardian signs updates to the BBA to reach agreement on the state of ad interactions. The attention application may randomize the BBA and submit requests via an anonymous channel such that no participant can link two encounters with the BBA to each other or link the BBA to a specific attention application, thus improving user privacy. Reward redemption requests can be made based on a known policy and committed to a public blockchain for verification by observers that the protocol is operating correctly.

With an offer server computer system: receiving a first digital image file; receiving a first mapping of product codes to audience segment identifiers; receiving a temporary price reduction offer dataset; mapping a target identifier for an end user device of a consumer to an audience segment identifier; in response to determining, based on the audience segment identifier, that the TPR offer dataset has a product code and a retailer identifier that map to the audience segment identifier, and an effective date value that includes a current date value, and the retailer identifier corresponds to a retailer location within a specified distance of a then-current location of the end user computing device: creating and storing a digital offer dataset comprising both the first digital image file and a second digital image file that presents data elements of the TPR offer dataset; causing transmission of the dataset to the end user device.