Methods, systems, and apparatuses are described herein for managing an optimizing advertising content placement, rendering third party advertising tags, and tracking analytics associated with third party advertising content. The tag management system is a publisher-side platform for native and recommended content that enables publishers to manage their relationships with native advertising partners and optimize their placement of native ads. The global ad tag may detect a location within a HyperText Markup Language (HTML) document, wherein the location is associated with placement of advertising content. A script associated with the advertising content may then be loaded at that location on the HTML document. Analytics associated with the advertising content may then be tracked, and the analytics associated with the advertising content may be reported to a server running the tag management system.

A method for comparing decision options automatically determines factors for a set of decision options. Each of the factors defines a respective attribute of the set of decision options. The method provides the factors to a graphical user interface. The method receives a user preference value for at least one factor. The method then normalizes an attribute value of each factor. The method calculates a user preference score for each decision option as a function of the user preference value and the normalized attribute value for each factor. The method ranks the set of decision options based on the calculated user preference score for the subject decision option relative to each other decision option of the set of decision options. The method provides a ranked list of the set of decision options to the graphical user interface in response to ranking the set of decision options.

Disclosed examples include accessing a search term from a client device; accessing a first identifier, the first identifier corresponding to a first database proprietor, the first identifier to access first user information corresponding to a user of the client device; accessing a second identifier, the second identifier corresponding to a second database proprietor, the second identifier to access second user information corresponding to the user of the client device; providing the search term, the first identifier, and the second identifier in a message; and transmitting the message to a server.

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for filling a slot on a first publisher page, the request including an encrypted publisher cookie; providing content responsive to the request; upon receipt of an indication that a user interacted with the content, creating and providing a content serving system cookie; linking the received encrypted publisher cookie with the content serving system cookie; receiving a second, different request for content in association with rendering a second, different publisher page, the second, different request including an encrypted publisher cookie associated with the second different publisher page and the previously provided content serving system cookie; linking the received encrypted publisher cookie associated with the second, different publisher page with the encrypted publisher cookie associated with the first publisher page; and using the linkings to determine content to deliver.

This disclosure describes systems and methods for matching user provided images that include representations of items with sellers of those items. A management service, as described herein, may provide a web site where users can post images, view images, share images, correspond with other users, etc. The management service may identify items represented in the images and determine one or more sellers that offer those items for sale. When another user requests to view the user provided image, the image, seller information identifying the seller determined to sell the item represented in the image, and/or a purchase control that may be selected by a user to initiate a purchase with the seller is presented.

The disclosed exemplary embodiments include computer-implemented systems, apparatuses, and processes that automatically and dynamically generate and provision digital content to network-connected devices operating within a computing environment. For example, an apparatus may receive information generated by an application program executed by a communications device and based on the generated information, obtain an identifier of a third party associated with the executed application program. The apparatus may further identify and obtain first elements of digital content that include a representation of the identifier, and generate a second element of digital content that incorporates a subset of the first elements of digital content. The apparatus may also transmit the second element of digital content through a programmatic interface to the communications device, which may display the second element of digital content on an interface.

Aspects of the subject disclosure may include, for example, receiving information defining an attribute of interest for the impression, wherein the attribute of interest comprises a plurality of categories of values, and receiving information defining a respective probability for each respective value of the plurality of categories of values for the impression. Further, information about current values of the plurality of categories for the attribute of interest may be received and a pacing value may be determined based on the respective probability for each respective value of the plurality of categories of values, along with the information about current values the plurality of categories for the attribute of interest. A respective bid value of a bid may be adjusted using the pacing value and the adjusted bid value may be used in an auction to fill the impression. This permits automatic detection and correction of an inadvertent skew introduced when serving ads and other content. Other embodiments are disclosed.

An information providing device acquires a keyword specified from a page on which an advertisement display area used for displaying an advertisement is arranged, selects advertisements corresponding to the keyword from a storing means storing information of each of a plurality of advertisements as display target candidates, and specifies a display target advertisement to be displayed in the advertisement display area of the page from among the display target candidates. Then, the information providing device, in a case where the display target candidate that is not specified among the display target candidates of a same advertiser as that of the specified display target advertisement satisfies a predetermined condition, determines the display target candidate and the display target advertisement as display target advertisements to be displayed in the advertisement display area.

Various embodiments of the present technology generally relate to data delivery. More specifically, some embodiments of the present technology relate to systems and methods for using spatial and temporal analysis to associate data sources with mobile devices. The delivery of data to support a wide variety of services for and about mobile devices that are based on data stored in corporate, commercial, and government databases which is not currently linked to individual mobile devices. Some embodiments allow advertisers to better target their ads to relevant target audience with greater accuracy.

A system for database access comprising a plurality of databases, each database having a plurality of defined data fields and a mapping system coupled to the plurality of databases, the mapping system configured to create an algorithmic relationship between a plurality of first fields of a plurality of first databases, and a corresponding field of a plurality of second fields of a plurality of second databases.