The disclosed systems and methods integrate gaming functionality with viewing a video program. Systems and methods for generating an interactive multimedia game for a user during the viewing of a video program by the user includes a host computer that generates the game in a context of the video program viewed on a first graphical user interface and recommends the video game to the user. The user may opt to engage with the video game on a second graphical user interface, which may be overlaid on the first graphical user interface.

Contextual data may be generated from assets in asset portfolios using metadata enrichment services. A recommendation engine may generate a set of recommended assets for presentation in a content stream based on the contextual data. Brand safety may be implemented using a brand safety policy that uses the contextual data as indicators of potentially offensive content. Advertisements included in the content stream may also be targeted based on the contextual data.

Methods, systems, and computer storage media are provided for tracking an advertisement based on the advertisement's context. When an ad event is received on a client-computing device, a single URL is determined to display an item and track a context of the ad event. A first parameter related to the ad event is encoded as a HTTP header, and a second parameter related to tracking the ad event is encoded as a query parameter appended to the URL. The URL with the HTTP header is called, causing a domain server named in the URL to extract the first parameter from the HTTP header and the second parameter from the query parameter in order to determine the context of the ad. The domain server asynchronously requests tracking of the ad based on the context. Additionally, content for a landing page is received from the domain server.

Systems and methods are disclosed for attributing payment vehicle purchase events to previous activity of a purchaser. One method comprises: receiving purchase information associated with a purchase event by a purchaser; comparing the received purchase information to a profile data store to identify a purchaser profile associated with the purchaser, the profile data store comprising a plurality of purchaser profiles, wherein each purchaser profile comprises payment vehicle data and a tracking element; determining the tracking element of the identified purchaser profile; identifying one or more activities of the purchaser using the tracking element of the identified purchaser profile; for each of the identified one or more activities, assessing the strength of attributing the purchase event to the activity, using environmental and/or behavioral data associated with the tracking element; and determining whether to attribute the purchase event to one or more of the identified activities based on the assessment.

A system and method for allowing seamless integration of an omni-channel communication platform into third-party ad campaigns. An omni-channel communication platform comprises an interaction control system, an interaction routing system, and a media translation system. Users perform function calls via an application programming interface (API) to a URL generator in order to receive a custom redirect URL that may be hosted on a user's advertisement. The redirect URL intercepts customer interactions with that advertisement and allows the customer and user to communication over the customer's and user's preferred method, converting the user's communication technology to the customer's communication technology and vice-versa. Furthermore, the user may request a generated user-interface graphic that is associated with the redirect URL via the same or a different function call.

A method of utilizing an artificial intelligence, AI, having language recognition software allowing the AI to have humanistic characteristics while interacting with an online shopper. The AI interacts with a multiplicity of online shoppers concurrently and in real time to determine the validity of the shopper's contact information and the shopper's level of interest in the product. The AI will again interact with the multiplicity of shoppers, concurrently and in real time, and interact with the shoppers and the appropriate salespersons to make connections between the online shoppers and the salespersons within minutes of the online shoppers engaging in an online conversation with the AI. If either the shopper or the salesperson in any single interaction is unavailable, then the AI will attempt to schedule a future connection between the shopper and a salesperson. The AI will continue to follow up between the online shopper and salespersons until a connection is made or the online shopper indicates they are no longer interested.

The present disclosure relates to non-transitory computer readable mediums (CRMs) for guided-viewing of annotations and the process or organizing and connecting annotations of web documents within web browsers. The rationale for creating and using such computer readable medium is discussed in detail within this disclosure. Throughout the course of this explanation, various steps are dissected and explained in detail in the context of exemplary embodiments to elaborate on the relevant data structures and the architectures, messaging patterns, and use cases that provide the context for these data structures.

A method of providing digital content is disclosed. A request to view and interact with the digital content is received from a user. In response to the request, it is determined whether the user has advert-free rights to view and interact with the digital content. In response to determining that the user does not have the advert-free rights to view and interact with the digital content, the user is provided with an alternative advert (AA) query that includes AA query items. The AA query items include at least one preselected AA query item, where the preselected AA query item is enabled or not enabled to be unselected by the user. In response to determining that an AA query response to the AA query was received from the user within a predefined time period, the requested digital content is provided to a user device of the user without adverts.

A network computer system provides logic to cause a client compute device to perform operations in connection with the client compute device rendering a publisher's webpage. The operations performed by the client compute device include retrieving rules from a collection of rules, each rule of the collection being associated with at least one of a plurality of third-party digital content identifiers, each third-party digital content identifier uniquely identifying a corresponding third-party digital content; detection of execution of a third-party tag on the client compute device, including identifying a digital content identifier that is utilized in execution of the third-party tag; matching the digital content identifier of the executing third-party tag to one of the retrieved rules; and implementing a security or compliance operation with respect to the third-party tag based at least in part on the matched rule.

A media sharing and communication system, including a recording mechanism that records a desired portion of media upon activation by a first individual user, a first user transmitter/receiver that transmits the portion of media and a message generated by the first individual user regarding the portion of media to a second individual user and is capable of transmitting a message to a second individual user, a confirmation mechanism that confirms that the second individual user is authorized to view the portion of media, a notification mechanism that notifies the first individual user if the second individual user is not authorized to receive the portion of media, a second user transmitter/receiver that receives the portion of media and voice message upon authorization of the second individual user, a search mechanism, and a video recording mechanism, an online betting module, and an online food ordering module.