A label with a stand-up mechanism includes a base part which has an adhesive coating on its underside for adhering the label to a substrate, and a stand-up part which is connected in one piece to the base part and is configured in such a way that the stand-up part can be set up at an angle greater than 0 to the base part by folding along a stand-up line. The stand-up part has a stand-up foot for setting up the stand-up part at the angle to the base part.