Systems and methods are described herein for resolving advertisement placement conflicts. Specifically, a number of parameters may be entered into a system in order to distribute advertisements into advertisement slots. In many instances, a combination of these parameters causes a conflict in the system where all the parameters cannot be applied in order to place advertisements into advertisement slots. The conflict may be resolved by using an advertisement assignment model to determine which parameters may be relaxed in order to arrive at an optimal solution that violates a smallest number of parameters having the least priority. When such a solution is found, the advertisement assignment model may be modified and advertisements may be placed into advertisement slots based on the modified advertisement assignment model.

Various examples are directed to systems and methods for adaptively generating leads. A marketing system may determine that a first lead score for a first lead is greater than a first lead score threshold and determine that a second lead score for a second lead is less than the first lead score threshold. The marketing system may generate a set of filtered leads including the first lead information from the first lead. The marketing system may determine a scrub rate that describes a portion of first execution cycle data having lead scores greater than the first lead score threshold and determine that the scrub rate is greater than an analysis window scrub rate by more than a scrub rate threshold. The marketing system may select a second lead score threshold that is lower than the first lead score threshold.

A social media influencer advertising platform uses a feedback mechanism to help influencers manage the effectiveness of their advertisements. The feedback mechanism may be various components of an influencer's dashboard that report conversion statistics. An influencer may be able to judge their effectiveness individually or against other influencers, where effectiveness may be on downstream actions, conversions, product sales, or other activities performed by viewers of the influencer's posts. With this feedback, the influencer may be able to tune, adjust, or change their posts to improve their conversion rate and become more effective advertisers. Through the platform, brands may pay for performance, and by giving feedback to the influencers, the influencers may be able to track their performance.

Disclosed herein are system, method, and computer program product embodiments for analyzing second party advertising data. An embodiment operates by determining a set of dimensions that a source uses to aggregate data for an advertising campaign. The embodiment creates a subunit advertising campaign based at least in part on the advertising campaign, the determined set of dimensions, and a dimension of interest. The embodiment receives measurement data associated with an execution of the subunit advertising campaign. The embodiment then analyzes the measurement data.

A method for finding a solution to a problem is provided. The method includes storing candidate individuals in a candidate pool and evolving the candidate individuals by performing steps including (i) testing each of the candidate individuals to obtain test results, (ii) assigning a performance measure to the tested candidate individuals, (iii) discarding candidate individuals from the candidate pool in dependence upon their assigned performance measure, and (iv) adding, to the candidate pool, a new candidate individual procreated from candidate individuals remaining in the candidate pool. The method further includes selecting, as the winning candidate individual, a candidate individual having a best neighborhood performance measure, where the neighborhood performance measure of a particular candidate individual is given by the performance measures of (i) the particular candidate individual and (ii) K neighborhood candidate individuals which are nearest in the candidate pool to the particular candidate individual, and where K>0.

Embodiments provide computer apparatuses, computer systems and computer-executable methods for recommending a commercial item or entity to a consumer based on geographic zone data. The method includes receiving a first predetermined geographic zone, a first importance score associated with a consumer for the first predetermined geographic zone, and a second importance score associated with a commercial item or entity for the first predetermined geographic zone. The method also includes programmatically generating an overlap score based on the first and second importance scores, and programmatically generating a relevancy score based on the overlap score, the relevancy score indicating a probability that the commercial item or entity is of relevance to the consumer. The method further includes, based on the relevancy score, transmitting instructions to a computing device associated with the consumer to cause the computing device to render a representation of the commercial item or entity.

A method and apparatus for managing and integrating lead sources for a marketing/advertisement campaign on a platform that allocates and optimizes lead source budgets and provides a customer service and payment processing function. The present technology as disclosed and claimed herein provides a platform that is a customer retention and customer management system that is automated to provide lead estimations and optimizations to allocate and optimize lead source budgets where the system has a learning function that improves over time.

Disclosed is a system and method for performing A/B testing in order to show the web page of an internet application to users in different variations and to allow action to be taken according to the usage behavior of the users. It allows always the correct A/B group to be shown when performing the A/B test in an internet application having cache memory that runs on client devices such as mobile or computing devices. The system and method allow A/B testing to be performed although it has cache by displaying the same web page content of an internet application with different contents by creating the internet application running on mentioned client device according to the cache and cache keys.

A system provides advertising by using a device discovery process to automatically determine an information about a home network system of a user. When it is determined that a first advertisement has been caused to be presented via a first content providing service or a first media access device, the information is used to automatically prevent a second content providing service or a second media access device from causing a second advertisement to be presented.

A report repository may store report results, and a web intelligence report server may include an SDK component to manage sessions, states, security, and resource access and to receive web intelligence data model authoring information, associated with a document, via an authoring API. The web intelligence report server may further include data sources associated with a plurality of data source types and data access associated with a plurality of data layers. A compound database platform of an in-memory database may create a report result via a data flow merge operation that combines multiple data sources into a single data source, based on the web intelligence data model authoring information, the data sources, and the data access. The report result may be stored in the report repository, and the web intelligence data model may be associated with a Web intelligence document as a data Source (“WaaS”) reusable in other documents.