To propose efficient advertisement allocation to particular targets. An advertising material allocation system according to one aspect of the present disclosure includes: an acquisition unit configured to acquire an acquired target rating point (TRP) of each advertisement frame and restriction information about allocation of each advertisement frame; and a control unit configured to decide an advertising material for a particular target to be allocated to each advertisement frame, based on the acquired TRP and the restriction information.

Techniques are disclosed for transforming feature vectors to a compact form that improves the efficiency and speed of computing analytical operations. A system may generate feature vectors that correspond to a set of entities and select a subset of the feature vectors to act as reference vectors. The system executes a first stage of data condensation by representing each feature vector in terms of a distance value to each of the reference vectors thereby reducing a number of attributes in each vector to the number of selected reference vectors. The system may further condense the data by characterizing the distance values for the remaining vectors relative to each particular reference vector in terms of statistical characteristics of the distance value distribution.

Techniques for managing a multi-marketplace content presentation are described herein. For example, a computer system indicates, via a graphical user interface at a device associated with an account identifier, multiple web sites that offer an item for which content is to be presented. The computer system receives input indicating a selection of a set of web sites of the multiple web sites. The computer system receives a first control and a first target associated with presenting the content in the set of web sites and generates a second control and a second target. The computer system indicates the item and a first metric associated with presenting the content in the web sites based on the first control and the first target. The computer system indicates the selected web site and a second metric associated with presenting the content in the selected web site.

A system and method for multi-channel dynamic advertisement testing. The system comprises a multi-platform adaptive ad campaign manager, a dynamic advertisement engine, a campaign database, and an omnichannel text-based communicator. The system receives customer interactions with two advertisement test variants, establishes a real-time media stream between a customer device and a second user device, and monitors the media stream to collect data related to effectiveness of the advertisement variants. The system may analyze media stream data together with a plurality of other data types to statistically determine which of the two advertisement variants resulted in better performance based on a variety of advertisement metrics. The system may use the plurality of data and the statistical analysis to suggest an advertisement element to be altered in the next round of advertisement variant testing. This system can combine data collection and analytics for an ad campaign together into one system.

Systems and methods of distributing campaign media are disclosed. In some embodiments, a campaign data structure is obtained related to campaign media. Additionally, audience data structures are obtained, wherein each of the audience data structures describes a corresponding audience of a plurality of audiences. Using a computer device, at least one target audience is selected for the campaign media from the plurality of audiences based on the campaign data structure and the audience data structures. Also using the computer device, one or more electronic transmissions of the campaign media are scheduled to at least one user device associated with the at least one target audience based on the campaign data structure and the audience data structures.

Systems and methods for conducting a test on a third-party testing platform are provided. A networked system causes presentation of a setup user interface to a third-party user, whereby the setup user interface includes a field for indicating an attribute of a publication to be tested. The networked system receives, via the setup user interface, an indication of the attribute, a subject to be tested, and one or more test parameters. The networked system applies the attribute change to a first version of the publication to generate a second version of the publication. The first version is presented to a first subset of potential users and the second version is presented to a second subset of potential users. Interactions with both the first version and the second version are monitored and analyzed to determine results of the test. The results are then presented to the third-party user.

A method, product and system for automatic fraud engagement adjustment. The method comprises, based on monitoring of engagements and conversions, determining a segment-specific estimated quality score of a traffic segment; determining an observation-based pair-specific quality score for the traffic segment and for a specific campaign; and automatically performing mitigating fraudulent engagements in the traffic segment by reducing, in real-time, a reward for engagements in the traffic segment with respect to the specific campaign, whereby aggregative reward mitigates rewards for fraudulent engagements without specifically identifying which engagements are fraudulent.

The present disclosure is directed to a system for device configuration-based function delivery. A server receives a data structure including device configuration information that indicates the computing device comprises an application programming interface to allow a data function to access a call function of the computing device. The server identifies a first content item having a call-on-select function and a second content item without a call-on-select function. The server determines, based on the device configuration information, a first call score for the first content item having the call-on-select function and a second call score for the second content item without the call-on-select function. The server selects the second content item for transmission to the computing device to cause the computing device to display the second content item without the call-on-select function on the computing device comprising the application programming interface.

Systems and methods for selecting content for display at a device includes, identifying by a processor, a visitor identifier associated with a device on which to display content. The processor can identify a path associated with the visitor identifier. The path corresponding to a sequence of one or more events through which the visitor identifier has visited the website. The processor can identify a conversion probability of the identified path. The conversion probability of the identified path indicates a likelihood that the visitor identifier will convert at the website. The conversion probability of the identified path is a ratio of a number of conversions at the website to a number of visits to the website over a given time period. The processor can select content for display. The content selected based on the identified conversion probability of the identified path.

A method of ranking information of content automatically generated in response to a service request of a user includes: analyzing an effect of providing the content based on at least one analysis index; generating ranking information about at least one item associated with the content provided based on the effect analysis result; and providing the ranking information about the at least one item in response to receiving a service request from an electronic device operated by the user.