A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.

This disclosure covers methods, non-transitory computer readable media, and systems that determine a cluster effect representing the impact that a user's digital-content exposure has on other users' conversion actions. The disclosed methods, non-transitory computer readable media, and systems detect the downloads, purchases, or other forms of consumption of a featured item that result from users within the same cluster viewing digital content featuring the item. In some embodiments, the methods, non-transitory computer readable media, and systems apply the cluster effect by, for example, generating a conversion report representing the cluster effect or by providing tools that exploit the cluster effect in distributing digital content.

An online system accesses a plurality of posts associated with a quality metric used to subsidize or penalize an associated bid amount when competing for presentation. Each of the plurality of posts receives a quality rating from a professional rating service. The professional quality rating is considered to be ground truth. A mathematical function is used to describe the relationship between the professional quality rating and the quality metric determined by the system. The plurality of posts is segmented into categories. Based on whether the categories of posts fall above or below the mathematical function by more than a threshold amount, the system identifies an unfair subsidy or penalty associated with the category of content and adjusts the associated quality metric accordingly.

A web-based mechanism for improving interpersonal information transfer over time is disclosed. Specifically, an Internet-based method whereby a member creates a series of web-based stimuli to be consumed by a respondent. The respondent's responses and the time, or other conditions associated with the respondent's response, are used to create a communication plan.

A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.

A computer implemented method of adapting an application according to user interaction comprising using one or more processors for executing a code for collecting autonomously a plurality of action events describing a plurality of actions taken by a plurality of users to navigate through a plurality of pages presented by an application to accomplish one or more goals of the application, the plurality of pages are presented on a GUI at a plurality of user devices used by the plurality of users, analyzing the action events to identify one or more behavioral patterns of at least some of the users for accomplishing the goal(s) and generating automatically one or more recommended adaptations for the application according to the behavioral pattern(s) to adapt a layout of the application in order to increase a probability for one or more users to successfully accomplish the goal(s).

A computer-implemented method for serving digital assets curated according to financial transaction records that includes receiving a unique user identification corresponding to a user, and retrieving a plurality of financial transaction records associated with the user. The plurality of financial transaction records may be evaluated against criteria for a plurality of content segments, and the user maybe classified in at least one of the plurality of content segments based at least in part on the evaluation of the plurality of financial transaction records. At least one digital asset may be served to the user at a user device based on the classification.

A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.

Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining bidding strategies. A method includes: identifying a campaign including one or more selection criteria and associated bids; determining a value associated with a user event associated with presentation of a campaign content item; determining one or more predicted future events based on the selection criteria and historical data; determining aggregate values based on the determined predicted future events, using the value and hypothetical bid changes; determining an interaction rate associated with the content item and a cost per event; determining a plurality of bidding strategies for the campaign, each reflecting a change in a bid associated with one or more selection criteria that optimizes the content sponsor's value; and presenting the plurality of bidding strategies to the content sponsor.