A device extracts a plurality of characteristics from a sample set. For each extracted characteristic, the device determines different types of advertisements carried in advertisement samples in the sample set matching the characteristic. The device determines characteristic values of the characteristic that correspond to the different types of advertisements. The device filters based on characteristic values of the characteristic that correspond to the different types of advertisements, the extracted plurality of characteristics to obtain respective advertisement characteristics of the different types of advertisements. The device matches the advertisement characteristics of the different types of advertisements against characteristics extracted from a to-be-detected sample, and determines whether the to-be-detected sample carries an advertisement, and if so, which type of advertisement.

A machine may be configured to assign digital content campaign treatments to targets of a digital content campaign, at a server. For example, the machine access data pertaining to one or more characteristics of an application. The application is hosted on a client device. The data is stored at a server-side database. The machine determines that the one or more characteristics of the application match one or more targeting criteria associated with a digital content campaign. The digital content campaign includes a plurality of flights of a digital content item. The machine assigns a flight of the plurality of flights of the digital content campaign to the client device. The flight identifies a variant of the digital content item. The machine transmits a communication to the client device via a network. The communication includes a flight identifier associated with the flight.

A method of classifying a product placement in a video using rule sets is disclosed. Each rule of the rule set includes a value and one or more defining rule elements. An attribute rule set is created with attribute values and attribute elements that define levels of audio visual prominence of a product in the video. An integration rule set is created with integration values and integration elements where the integration elements define levels of integration of the product with video continuity. The video is partitioned at product scene changes to create product blocks. For each product block, an attribute value is selected based on the attribute elements and an integration value is selected based on the integration elements. An impact parameter for the video is derived as a function of the selected attribute values and integration value.

A method that incorporates teachings of the present disclosure may include, for example, transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, where the overlay can include a timeline corresponding to the presentation of the media content and receiving a first comment from a first set top box of the group of set top boxes, where the first comment is presentable with the overlay and the media content by the group of set top boxes. Additional steps can include receiving a tag generated at a first set top box during presentation of the media content, presenting the tag while the media content is presented, correlating the tag to a portion of the media content timeline and analyzing metadata associated with the portion of the timeline that is tagged to determine a first marketing parameter. Other embodiments are disclosed.

The disclosed technology provides systems, architectures, and methods for providing to a Web page electronic advertisements related to the content of the Web page. In one aspect, the disclosed technology manages and serves electronic advertisements for affiliated Web page publishers and advertisers. A computer-implemented method in accordance with the disclosed technology receives a request for an electronic advertisement for a Web page, wherein the Web page is associated with a Web page publisher, accesses one or more keywords appearing in the Web page, identifies one or more relevant electronic advertisements related to the keyword(s), wherein the relevant electronic advertisement(s) are associated with an advertiser affiliated with the Web page publisher, and communicates one or more the relevant electronic advertisements to the Web page for display. The disclosed technology also includes a computer executing software, wherein the executed software causes the computer to perform the steps above.

Systems, methods, and non-transitory computer-readable media can present a plurality of content items in a virtual reality content item. Tracking data associated with a plurality of users that access the virtual reality content item can be obtained. An analysis associated with the plurality of content items based on the tracking data can provided, wherein the analysis indicates one or more attributes associated with the plurality of users.

Technologies for attributing a value of a purchased product to individual stages of a multistage conversion path include an attribution server and an online touchpoint. Information regarding products for purchase is presented by an online touchpoint. Users interact with the online touchpoint in connection with the purchase of a product presented by the online touchpoint. The attribution server collects data indicative of user interaction with the touchpoint in connection with the purchase of the product. The attribution server may also collect data indicative of external influences that stimulated the user to interact with the online touchpoint. The interactions of the user via the touchpoint are grouped and a score for each stage of the multi-stage conversion path is calculated. A value for each user interaction that moved the user forward through the multi-stage conversion path is determined based on the calculated scores. Other embodiments are described and claimed.

Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The game client typically dynamically determines locations with the game where advertisements may be inserted. Associated with these locations are ad tags that specify criteria for the ads. For example, the criteria may include ad type, ad genre, and scheduling information. The game client then sends indications of these ad tags to the dynamic inserter to be used to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the game client, which selects them for ad tags with conforming criteria. The game client then renders the selected ad in the appropriate location. In one embodiment, the dynamic inserter comprises a game client, game server, ad server, a communications channel, and, optionally, an ad client.

Systems and methods for getting and using reaction and feedback on contents presented at a device. In an aspect, viewing time of a user is measured by eye-tracking method, and used to conduct analysis, change contents, charge sponsors, award the user, or charge the user. Moreover, other methods are also used to detect user reaction and feedback and respond to user request. In other aspects, contents are provided partially free and free time periods are offered for multiple presentation segments of a program.

A target user directing method and apparatus and provided. The method includes determining a similarity between each of candidate users and a seed user by using a similarity model. A conversion prediction model is used to predict a probability that each of the candidate users performs a conversion operation on to-be-delivered information. One or more target users for the to-be-delivered information are selected from the candidate users according to the similarity that is determined and the probability that is predicted for each of the candidate users. The to-be-delivered information is transmitted to the one or more target users.