An influence system for predicting advertisement impact for campaign selection. For each campaign, an advertising probe campaign is operated by sending an advertisement to each entity in a treatment group of entities. A control group of entities which excludes the treatment group entities is selected and no campaign advertising content is sent to the treatment group entities. An influence model is created for each campaign by comparing features of the respective advertising probe campaign's treatment group converters to features of the control group converters. A campaign is selected for an opportunity to expose a specified entity to advertising based on the result of applying each respective campaign's influence model to features of the specified entity. Advantageously, a campaign operator can make good use of a rare, high quality advertising opportunity by allotting it to an advertising campaign based on a likelihood of influencing the specified entity.

A system and method for generating advertisement automatically are provided. The system may comprise at least one computer-readable storage medium including a set of instructions; at least one processor in communication with the at least one computer-readable storage medium, wherein when executing the set of instructions, the at least one processor is configured to cause the system to generate a first plurality of ads, the first plurality of ads including a first plurality of advertisement elements and a first plurality of information components; transmit, via a network, the first plurality of ads to a first group of user terminals; determine at least one of a click-through rate, a number of impressions, or a conversion rate for the first plurality of ads; and analyze the at least one of the click-through rate, the number of impressions, or the conversion rate of the first plurality of ads.

An online system evaluates the efficacy of one or more content placement slots within a content publisher in a publisher's page layout. To evaluate the efficacy of the content slot, the conversion rate at the slot and in a benchmark for selected content items published at the slot is identified to determine the ratio of conversions at the publisher slot and in the benchmark. For different content items, these conversion ratios may vary, and may further be weighed by a value contribution for each content item. Thus, to determine the value of the conversion ratios for a given publisher, the online system uses information about online system users and their interactions with third party content featured within different locations, or placements, within the publisher's page layout. The arrangement of slots in relation to one another can be manipulated by the publisher to yield optimal conversion rates for featured slots. For example, the publisher may reposition slots within a given page, or relocate slots to other pages, in order to increase conversion rates.

A first electronic message being widely disseminated can be identified. First content of the first electronic message can be analyzed and a determination can be made as to whether the first content satisfies at least a first criterion. Responsive to determining that the first content satisfies at least the first criterion, a second electronic message including second content can be automatically generated. Communication of the second electronic message to a first set of people can be initiated, and responses by the first set of people to the second electronic message can be monitored. A determination can be made as to whether the responses satisfy at least a second criterion. Responsive to determining that the responses satisfy at least the second criterion, the second electronic message can be communicated to at least a second set of people.

A first electronic message being widely disseminated can be identified. First content of the first electronic message can be analyzed and a determination can be made as to whether the first content satisfies at least a first criterion. Responsive to determining that the first content satisfies at least the first criterion, a second electronic message including second content can be automatically generated. Communication of the second electronic message to a first set of people can be initiated, and responses by the first set of people to the second electronic message can be monitored. A determination can be made as to whether the responses satisfy at least a second criterion. Responsive to determining that the responses satisfy at least the second criterion, the second electronic message can be communicated to at least a second set of people.

A computer implemented method for generating a GUI includes presenting a prompt for an event, receiving an input for an event, and displaying an event as an event card in response to the input for that event. The method also includes presenting a prompt for at least one filter, receiving an input for at least one of filter; and displaying the at least one filter as a card in response to the input for the at least one filter. The method also includes associating a logical operation with the event and the at least one filter, and displaying the logical operation between the event card and the filter card.

In an advertisement management system, an advertising server allows an advertiser of an internet advertisement to set one or more campaigns and one or more advertisement sets for each campaign and collects a plurality of performance information of each advertisement set. In an advertisement management device connected with the advertising server, a campaign management screen providing section makes a management terminal display a campaign management screen selectable a target campaign, an advertisement set management screen providing section displays one or more advertisement sets of the target campaign by a parallel coordinate graph and makes the management terminal display an advertisement set management screen selectable one or more target advertisement sets, and an advertisement set adjustment screen providing section makes the management terminal display an advertisement set adjustment screen adjustable operation information of one or more target advertisement sets.

A system (and method) for device-independent point to multipoint communication is disclosed. The system is configured to receive a message addressed to one or more destination users, the message type being, for example, Short Message Service (SMS), Instant Messaging (IM), E-mail, web form input, or Application Program Interface (API) function call. The system also is configured to determine information about the destination users, the information comprising preferred devices and interfaces for receiving messages, the information further comprising message receiving preferences. The system applies rules to the message based on destination user information to determine the message endpoints, the message endpoints being, for example, Short Message Service (SMS), Instant Messaging (IM), E-mail, web page output, or Application Program Interface (API) function call. The system translates the message based on the destination user information and message endpoints and transmits the message to each endpoint of the message. A system (and method) also enables user to perform a keyword search, after performing the keyword search, a result display on the first computing device to the first user, in which are displayed individual messages located in the keyword search, wherein the result display provides a graphical subscribe indicator that, when selected after the search is performed and after the individual messages are displayed, subscribes the first user to a second user who provided the selected individual message from the search results, so as to enable the first user to be a follower of the second user, wherein the first user becomes one of several followers of the second user and the second user has a second computing device and storing, by the one or more computer processors, the followers of the second user, including the first user, in a first storage. User is also enabling to post, a new message for distribution to one or more unspecified recipients wherein server identifies the followers of the posting user as recipients of the new message and sending the new message to the followers of the second user, including the first user.

A method and system for recommending advertisement placements based on scoring is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request for placing an online advertisement campaign. For each of a plurality of advertisement placements, a performance score is determined based on an estimated feedback parameter. The estimated feedback parameter is calculated from observed performance of the online advertisement campaign and similarity measures of other online advertisement campaigns. A first advertisement placement having a higher performance score is given more weight than a second advertisement placement having a lower performance score. A set of advertisement placements having their performance scores equal to or greater than the target rating is selected from the plurality of advertisement placements and provided for advertisement placements.

A client device displays a notification provided by a server to an application with a user account. The notification indicates a status of an advertising campaign associated with the user account. A first user input is received on the client device in response to the notification. In response, the client device displays a screen of the application showing one or more actions related to the notification and that can be performed for the advertising campaign. A second user input is received on the client device, selecting an action of the one or more actions, and a request is sent to the server associated with the application to perform the selected action.