A method for testing a new workflowed item associated with a workflow process in a content management system (CMS) is provided. The method may include adding a workflow stage to the workflow process in the content management system (CMS). The method may also include adding a test associated with the workflow stage. The method may further include determining if a criteria threshold is met based on the test associated with the workflow stage. Additionally, the method may include publishing the new workflowed item based on the criteria threshold being met.

Disclosed are methods and systems for generating opt-in business leads utilizing targeted advertising campaigns. The method comprises first retrieving an ideal customer profile (ICP), and generating enriched candidates leads that match the ICP. Next, generating test campaigns, receiving feedback information on the test campaigns from candidate leads in test target groups, scoring each test campaign based on received feedback information, and generating a targeted advertising campaign comprising test campaigns with high campaign scores. Opt-in business leads are generated by selecting candidate leads that respond affirmatively to the targeted advertising campaign. The present invention utilizes a closed-loop approach to customize campaign audiences, to optimize targeted advertising campaigns and ICPs, and as a result, to produces high-quality, low-cost, opt-in leads for B2B companies.

A method for testing a new workflowed item associated with a workflow process in a content management system (CMS) is provided. The method may include adding a workflow stage to the workflow process in the content management system (CMS). The method may also include adding a test associated with the workflow stage. The method may further include determining if a criteria threshold is met based on the test associated with the workflow stage. Additionally, the method may include publishing the new workflowed item based on the criteria threshold being met.

Evaluating effectiveness of outdoor or indoor advertisements involves analysis of data on human user interaction with outdoor or indoor advertisements. This analysis is accomplished using a mobile application, which enables users to locate various items that the subjects in an advertising campaign, take pictures or videos and easily repost them in a personal account in social media in the form of the game or a quest. The described system generates the following results: comparative analysis of advertising objects used in an advertising campaign; effectiveness of given campaign as a whole compared to another campaign; effectiveness of a given advertising object in a specific campaign compared to the use of the same object in another campaign; comparative analysis of different items of creative content used in the same advertising campaign; and any and all other custom analytics as requested by the advertiser.

A region value evaluation system is a system evaluating the value of a region to which display information to be displayed is allocated, in a virtual space that is used for a display in an information processing device and corresponds to a reality space in a position, and includes an evaluation information acquisition unit acquiring evaluation information including position information indicating the position in the reality space of the information processing device performing a display using the virtual space, and an evaluation unit performing aggregation based on the evaluation information acquired by the evaluation information acquisition unit to evaluate the value of the region on the basis of an aggregation result.

The system and method provide automated scheduling, monitoring and evaluation of repeated, alternating set of A/B tests arranged in a multidimensional pattern (hypercube). It provides a robust system and method for computationally repeated A/B testing while enabling easy adjustment of statistical power and other parameters. The statistical power of the system and method can be increased by increasing the number of repeated A/B tests over time. Furthermore, the system and method enables axis-wise (hypercube) evaluation of tests which allows comparison of the impact of creative content on different variables.

In a method, system, and computer readable medium for distributing messages in a network environment, a message distribution system receives, from a device of a first user who is a follower of the second use, a selection of a plurality of communications endpoints for receiving messages from the second user. The system stores the selection in a storage. The system later receives, from a device of the second user, a message for distribution to one or more unspecified recipients. The system identifies the followers of the second user (including the first user) as recipients of the message, and identifies the plurality of communications endpoints selected by the first user. The system then sends the message to the followers of the second user, including the first user, sending including sending the message to each of the plurality of communications endpoints selected by the first user.

A method for providing information on an advertising campaign is provided. The method includes the steps of: acquiring data associated with a campaign executed on at least one medium; and classifying and visualizing data that a user selects from the acquired data by medium or by campaign.

Disclosed are an advertisement system and method. More particularly, an advertisement system using a doorbell, the advertisement system including: a data collector configured to collect video data of a visitor corresponding to a call message when the call message is received from a doorbell; a context extractor configured to extract context information through impression analysis based on the collected image data; an advertisement extractor configured to extract at least one customized advertisement from among a plurality of pre-stored advertisements based on the extracted context information; and an advertisement provider configured to control the extracted customized advertisement to be displayed to the visitor through the doorbell is disclosed.

A method, a system, and a computer program product for analyzing data collected during a randomized controlled experiment to determine an effect of variations of digital content. Determination of the effect includes execution of first and second testing sequences that prompt responses to first and second digital contents, respectively, from users. The testing sequences execute during a predetermined duration of time. Responses to the first and second testing sequences generate first and second test data, respectively. One or more confidence intervals for each first and second test data are generated at a randomly selected time during the predetermined duration of time. A testing metric indicating the effect of the second digital content over the first digital content is determined at the randomly selected time. The testing metric is determined at any time before expiration of the predetermined duration of time.