A system of assessing deployments in a network-based media system is provided herein. The system include a data storage system storing observation vectors, each observation vector being associated with an outcome indicator, and a processing device in communication with the data storage system to receive and store observation vectors and associated outcome indicators. The processing device performs operations including communicating with an endpoint device of a user to obtain information associated with the endpoint device; and transmitting an instance of a variable user interface to the endpoint device for presentation to the user via the endpoint device based on the stored observation vectors, the stored associated outcome indicators, and the obtained information associated with the endpoint device. Related systems and methods are also disclosed.

Embodiments are provided that improve persona tracking and use to improve the accuracy of determinations and actions that rely on such persona(s). Some example embodiments track user information associated with a profile. Example embodiments further generate personas associated with the profile based on the user information. Example embodiments further receive time data and/or location data from a user device. Example embodiments further determine a selected persona based on the time data and/or the location data. Example embodiments further determine a preference dimension value based on the selected persona. Example embodiments further identify promotion data representing a plurality of promotions. Example embodiments further, for each promotion, generate a first dimension score corresponding to the preference dimension value based on the selected persona. Example embodiments further determine a ranking for the promotions based on the first dimension score for each promotion.

Data transformation offloading in an artificial intelligence infrastructure that includes one or more storage systems and one or more graphical processing unit (‘GPU’) servers, including: storing, within the storage system, a dataset; identifying, in dependence upon one or more machine learning models to be executed on the GPU servers, one or more transformations to apply to the dataset; and generating, by the storage system in dependence upon the one or more transformations, a transformed dataset.

A method includes accessing a schema that specifies relationships among datasets, computations on the datasets, or transformations of the datasets, selecting a dataset from among the datasets, and identifying, from the schema, other datasets that are related to the selected dataset. Attributes of the datasets are identified, and logical data representing the identified attributes and relationships among the attributes is generated. The logical data is provided to a development environment, which provides access to portions of the logical data representing the identified attributes. A specification that specifies at least one of the identified attributes in performing an operation is received from the development environment. Based on the specification and the relationships among the identified attributes represented by the logical data, a computer program is generated to perform the operation by accessing, from storage, at least one dataset having the at least one of the attributes specified in the specification.

The present disclosure provides enhanced techniques for dynamically monitoring and controlling user experiences on a website based on user activity of associated software applications. A system can offer a number of web pages to different user groups in an experiment. Each web page can describe respective configurations of an application, and each user group may receive a particular web page based on one or more criteria. An application installer and a resource identifier are transmitted to the client device in response to an installation request. A configuration file is also delivered to the client device based on the resource identifier. The configuration file causes the installation of a particular application configuration on the client device. The application configuration sends telemetry data indicating user retention data to a service. A usage report summarizing the telemetry data is generated and utilized to adjust the criteria for controlling one or more experiments.

A number of promotions that share a common attribute may be grouped into a common promotion collection. A promotion collection may then be analyzed to determine a score for the promotion collection. A number of promotion collections may be compared against each other based on a respective score for each promotion collection, and a number of promotion collections may be selected based on the comparison.

A system for processing information requests associated with mobile devices comprises an evaluation module configured to determine at least one performance measure for each of a plurality of information documents using at least data in one or both of a requests database and events database. The at least one performance measure includes at least one of an impression-based performance measure, a click/call-based performance measure, and an off-line site-visit-based performance measure. The system further comprises an information server configured to select a first information document for transmitting to a first mobile device to fulfill a first request. The information server includes a volume control unit configured to derive an off-line site visit projection in response to the first document being selected based at least in part on an off-line site-visit-based performance measure and having been impressed on the first mobile device, and to adjust a budget associated with the first document using the off-line site visit projection.

One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the advertisement slot.

Various examples are directed to systems and methods for adaptively generating leads. A marketing system may determine that a first lead score for a first lead is greater than a first lead score threshold and determine that a second lead score for a second lead is less than the first lead score threshold. The marketing system may generate a set of filtered leads including the first lead information from the first lead. The marketing system may determine a scrub rate that describes a portion of first execution cycle data having lead scores greater than the first lead score threshold and determine that the scrub rate is greater than an analysis window scrub rate by more than a scrub rate threshold. The marketing system may select a second lead score threshold that is lower than the first lead score threshold.

Embodiments provide computer apparatuses, computer systems and computer-executable methods for recommending a commercial item or entity to a consumer based on geographic zone data. The method includes receiving a first predetermined geographic zone, a first importance score associated with a consumer for the first predetermined geographic zone, and a second importance score associated with a commercial item or entity for the first predetermined geographic zone. The method also includes programmatically generating an overlap score based on the first and second importance scores, and programmatically generating a relevancy score based on the overlap score, the relevancy score indicating a probability that the commercial item or entity is of relevance to the consumer. The method further includes, based on the relevancy score, transmitting instructions to a computing device associated with the consumer to cause the computing device to render a representation of the commercial item or entity.