One embodiment provides a method for augmenting missing values in historical or market data for deals. The method comprises receiving information relating to a set of deals. For any service included in one or more deals of the set of deals but not included in one or more other deals of the set of deals, the method further comprises augmenting, for any or all of the one or more other deals that does not include the service, one or more missing values for the service with one or more recommended values based on a recommendation algorithm. The service may be at any service level of a hierarchy of services.

An example system disclosed herein includes an analyzer to determine a first priming characteristic of media at a first location based on first neuro-response data and determine a second priming characteristic of the media at the second location based on second neuro-response data. The example system includes a selector to select a third location in the media after the first location or a fourth location in the media after the second location as a candidate location for introduction of advertising material based on the first priming characteristic and the second priming characteristic. The selector is to select the third location when the first priming characteristic indicates increased receptivity to the advertising material at the first location relative to the second priming characteristic and select the fourth location when the second priming characteristic indicates increased receptivity to the advertising material at the second location relative to the first priming characteristic.

Embodiments of the present disclosure provide methods, systems, and computer-readable media for: tracking a location of a mobile asset configured to propagate through space, and associated with content to be transmitted to a device within a region defined by the location of the mobile asset as the mobile asset propagates through the space; defining the region surrounding the mobile asset that follows the mobile asset it propagates through the space; receiving an indication that the device is within the region defined by the location of the mobile asset; transmitting the content associated with the mobile asset to the device, wherein transmitting the content comprises confirming at least one of: a first condition defining an environment around the device, a second condition defining a path from the mobile asset to a destination; and a third condition identifying a plurality of brand assets within the region of the mobile asset.

A method and apparatus for managing and integrating lead sources for a marketing/advertisement campaign on a platform that allocates and optimizes lead source budgets and provides a customer service and payment processing function. The present technology as disclosed and claimed herein provides a platform that is a customer retention and customer management system that is automated to provide lead estimations and optimizations to allocate and optimize lead source budgets where the system has a learning function that improves over time.

A system includes an offer datastores including one or more offers from one or more merchants, a registered card module to register one or more payment cards to be used for a purchase transaction, a transaction matching module to identify the one or more merchants from a collection of purchase transaction data and to match the purchase transaction of the identified one or more merchants with one or more offers in the offer datastore from the identified one or more merchants, and a rewards module to determine an incentive to be applied to the one or more payment cards based on any offer associated with the matched merchant and generate a qualified transaction data to be transmitted to an issuer of the one or more payment cards.

A coordinated mobile media projection system is provided using multiple media projection systems (MPSs). Each MPS is attachable to a mobile platform (e.g., automotive vehicle or aircraft). Each MPS is selectively enabled to supply a portion of coordinated media, and includes a location subsystem to determine the geographic location of the MPS. The combination of the MPSs supplies a coordinated media integration or unified message, with a first portion of the coordinated media being linked to a second portion of the coordinated media. Each MPS may include a deployment subsystem to supply an enablement signal in response to either the mobile platform occupying an assigned position or the MPS being enabled. The geographic location determined by the locations subsystem may be a stationary location or a moving location route. The first and second portions of the coordinated media may be identical, sequentially projected, form a billboard, or display related topics.

A dynamically regulated advertising delivery control system. A campaign is operated by sending bids to an exchange responsive to receiving bid requests from the exchange, each bid request representing an opportunity to expose a browser to content. Won bid notifications are received from the exchange and exposure notifications are received from exposed browsers. Failed exposures are detected by detecting won bid notification identifiers without corresponding exposure notification identifiers. Responsive to the failed exposures exceeding an upper limit, the campaign is operated in a throttled mode by sending bids to the exchange in response to a fraction of the suitable bid requests received from the exchange and ignoring some suitable bid requests. Responsive to detecting successful exposures in the throttled mode, the operation of the campaign is dynamically regulated by increasing the fraction.

Various systems and methods for aggregating data from disparate sources to determine an optimal package of data items are disclosed. For example, the system described herein can obtain data items from various sources, aggregate and/or organize the data items into an optimal package based on various criteria, and present, via an interactive user interface, the optimal package. Furthermore, the interactive user interface may enable a user to adjust the criteria used to aggregate and/or organize the data items. The system may interactively re-aggregate and re-organize the data items using the adjusted criteria as the user interacts with the package via the user interface. The system and user interface may thus enable the user to optimize the packages of data items based on multiple factors quickly and efficiently.

A method for representing and managing an inventory of overlapping multi-dimensional items such as advertising or ad impressions. The method uses an inventory management module to generate unique segment identifiers for sets of inventory items by processing descriptions of the sets of impressions including defining criteria. The method includes processing the unique segment identifiers to create a representation of the inventory as a plurality of inventory regions, which may include non-overlapping regions that correspond to inventory items in a single set of the inventory and also include overlapping regions that correspond to inventory items in two or more of the sets (e.g., items that match two or more sets of defining criteria or attributes). Availability and selection of inventory is determined using the information on inventory regions to control effects of cannibalization, such as by implementing logically necessary allocation to only cannibalize a region on a limited or forced basis.

A task circumstance processing system includes a processor that executes a process. The process includes: referencing a recognition information stored in a memory, the recognition information stores, for each of plural task processes in task definitions defining relationships between the plural task processes, recognition information for recognizing execution of each of the plural task processes, and extracting for each of the task processes a timing where the recognition information is expressed in observation data from observing circumstances of the task; and outputting a result of comparing a relationship between plural task processes that have been executed as identified by the extracted timings, against a relationship between plural task processes defined by the task definitions stored in the memory.