Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The ads include those served by publisher ad server and also real time bidding. An offline campaign controller orchestrates the allocation of guaranteed and real time bidding by monitoring performance of the direct sold campaigns and generating updates to targeting parameters of UOE ad campaign and rules for an edge server. When a direct sold campaign is on track, the updates on UOE campaign permits an ad segment to be considered for real time bidding.

A system and method of creating and overseeing advertisement campaigns utilizing and synthesizing data from third party systems in a new and novel manner. An internet connected system uses modern web coding techniques, frameworks, and languages to integrate data generated by third party remote systems. The system includes a single interface that allows for utilizing and interacting with analytic data provided from and to these third party remote systems in a real time and innovative manner. The system optimizes content marketing advertisement buying through focusing on productivity gain and automated advertisement generation. The productivity gain is used to facilitate campaign and advertisement launch, and includes performance tools to scale campaigns and automation rules for programmatic campaign management.

A learning apparatus according to the subject application includes an acquisition unit, a generating unit, and a specifying unit. The acquisition unit acquires terminal information that is information about a terminal device receiving information content. The generating unit generates a model indicating a tendency of predetermined behavior related to predetermined information content to be taken, by learning the relation between result information indicating whether the predetermined behavior related to the predetermined information content has been taken and terminal information acquired by the acquisition unit. The specifying unit specifies a terminal device to serve as a destination receiving the predetermined information content, based on the model generated by the generating unit.

Advertisement systems may have an administration server, a broadcast system, a receiver, and a consumer device. The receiver may be configured to receive an advertisement with a call-to-action code. The receiver may also be configured to broadcast the advertisement with the call-to-action code to a consumer. The receiver may have an input mechanism. The consumer device may be in communication with the receiver and the administration server. The consumer device may be configured to receive the call-to-action code from the receiver when the consumer engages the input mechanism. The consumer device may include a software application. The software application may be configured to parse the call-to-action code with the administration server into call-to-action instructions. The software application may be further configured to permit the consumer to selectively integrate the call-to-action details into a third-party application on the consumer device.

A system and method are disclosed permitting the reservation of a publically accessible stationary location, such as a parking spot along a public highway, a parking lot, or a parking ramp. In some aspects, selection of mobile unit types, media messages to be presented, and/or the times that the stationary location is to be occupied by a reserving mobile unit is permitted. The system may also determine a value assigned to the locations or other of the above-mentioned characteristics. The mobile unit makes a determination of its geographic location and transmits the geographic location, and also sends an acknowledgement that the mobile unit occupies the selected location. The mobile unit may be a self-powered vehicle, towable vehicle, portable station, ground vehicle, nautical vehicle, and airborne vehicle.

Methods and systems that allow a user (e.g., an Internet distribution partner of an advertisement listings provider, etc.) to selectively adjust the display of advertisements through an online interface. For example, an embodiment of the present invention allows users (e.g., publishers, account managers, etc.) to adjust the targeting of content advertisements on individual URLs, domains, properties, etc. Users can manually replace advertisements or apply various filters used to generate advertisements.

In one aspect, an example method includes (i) causing, by a computing system, a first replacement advertisement segment to be transmitted to a content-presentation device for output by the content-presentation device in place of a modifiable advertisement segment in connection with performing a content-replacement operation; (ii) prior to the content-replacement operation, receiving, by the computing system and from the content-presentation device, a re-evaluation request; (iii) based on receiving the re-evaluation request, determining , by the computing system, whether the content-presentation device should output a second replacement advertisement segment instead of the first replacement advertisement segment; and (iv) upon determining that the content-presentation device should output the second replacement advertisement segment instead of the first replacement advertisement segment, causing, by the computing system, the second replacement advertisement segment to be transmitted to the content-presentation device.

The present invention generally relates to the field of online advertising. More specifically, the present invention provides a method and system for monitoring and collecting user responses to advertisements when multiple advertisements are aggregated as slides in a single banner space rendered on user's display device. The method and system according to the present invention determines a valid impression score (VIS) by analyzing user active time on webpage, which further enables the advertisers to monitor whether the advertisements are viewed by the users or not. Also, the determined VIS enables removal/insertion/repositioning of one or multiple advertisements/slides in a banner advertisement. Generating accurate insights and results of effectiveness of advertisement for advertiser.

A method for targeting marketing for user conversion includes receiving a list of users. Data pertaining to the users is received. A conversion likelihood score representing an estimation of how likely the user would be to converted from a trial user to a paid user is determined for each user. A similarity score representing how similar the users of the pair are to one another is determined for each possible pair of users. A graph in which each node thereof represents each user and edges between the nodes have edge weights representing the determined similarity scores is constructed. Each node is associated with a value representing its conversion likelihood score. A marketing potential score is calculated for each user using both the node-associated-values and the edge weights of the graph. A set of target users having highest marketing potential scores is constructed.

A method and a system for monitoring an advertisement presented within a mobile application, including: tracing in real-time executable code of the mobile application that processes an advertisement. Where this traced process of advertisement performs: negotiating advertisement display, communicating an advertisement, and displaying an advertisement. The system then detects within the process of advertisement an advertisement processed by the executable code. The system then records the advertisement as displayed, and parameters associated with the advertisement.