Systems and methods for incorporating intelligent virtual assistants into advertisements on social networking platforms are provided. When a user interacts with a content item, an intelligent virtual assistant is selected and put into contact with the user. The intelligent virtual assistant is provided with a context that includes information about the user in the social networking platform, information about the user in a customer relationship management platform, and information about the product, service, or entity associated with the content item. The context allows the intelligent virtual assistant to converse with the user in a way that feels natural and relevant to the user and allows the intelligent virtual assistant to answer any questions about the product, service, or entity associated with the content item.

Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instruction to, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; generate a product by multiplying a count of the impressions by a square of a count of registered users of a database proprietor exposed to the media; generate a quotient by dividing the product by a count of demographic impressions logged by the database proprietor; and determine a unique audience size based on a square root of the quotient.

Systems and methods for incorporating intelligent virtual assistants into advertisements on social networking platforms are provided. When a user interacts with a content item, an intelligent virtual assistant is selected and put into contact with the user. The intelligent virtual assistant is provided with a context that includes information about the user in the social networking platform, information about the user in a customer relationship management platform, and information about the product, service, or entity associated with the content item. The context allows the intelligent virtual assistant to converse with the user in a way that feels natural and relevant to the user and allows the intelligent virtual assistant to answer any questions about the product, service, or entity associated with the content item.

A digital platform for aggregating ad campaign data relating to one or more ad campaigns that is configured to allow users to generate customized data sets and perform user-customized operations on those data sets. The platform enables users to create and perform these operations on data from various sources through use of standardized data formats that is applied to the data retrieved from such sources.

A charging station for an electric vehicle determines that a first person is in proximity to the charging station and identifies whether the first person is a user of the charging station. In accordance with a determination that the first person is a user of the charging station, the charging station provides, using a first mode for selecting content for users of the charging station, first content for display. The charging station determines that a second person is in proximity to the charging station and identifies whether the second person is a user of the charging station. In accordance with the determination that the second person is not a user of the charging station, the charging station provides, using a second mode for selecting content distinct from the first mode for selecting content, second content for display. The second mode provides content for non-users of the charging station.

Allocating bids for providing content within a segmented campaign is controlled to ensure that an event rate associated with the provided content meets or exceeds a threshold rate. A campaign-level event rate, associated with the provided content, is estimated and provided as a feedback signal. This feedback signal is employed to dynamically update bid allocations for each of the segments, which in turn varies the number or rate of provided impressions and events. Such feedback enables the control of the campaign-level rate and ensures that the campaign-level rate meets or exceeds the rate threshold. To control these rates, the number of total impressions, as well as the number of associated events, is temporally sampled across the campaign segments. Based on the number of impressions and events, the campaign-level event rate is estimated and employed as the feedback signal. Updating the bid allocations may be based on the Beta Distribution.

Performance feedback related to media presented to a user is received at a processing system including an analytics module. The performance feedback includes metadata identifying the user. The analytics module determines, based on the metadata included in the performance feedback, whether the performance feedback is related to a valid user. In response to determining that the performance feedback is related to a valid user, the analytics module strips the metadata identifying the user from the performance feedback, and transmits the performance feedback from the processing system to a media proposal server.

A method to create advertisement and sales trackability is provided. The method includes collecting a consumer data and retrieving, from a publishing server, a media data linking an audience with a content provided by the publishing server, the content including an advertisement for a product, and retrieving a retailer data indicative of a purchase track record of the product. The method also includes identifying one or more attributes of a population segment associated with the consumer data, the media data, and the retailer data, determining an adjustment factor indicative of a statistical data associated with the population segment, and generating, based on the adjustment factor, a measurement scheme to support a decision to modify, improve, or cancel a campaign. A system and a non-transitory, computer-readable medium storing instructions to perform the above method are also provided.

An electronic device and a control method therefor. The electronic device comprising a communication unit, and a processor to receive information from a display device, from among a plurality of display devices, through the communication unit, the display device being configured to display an advertising campaign based on a user command input into the display device, identifying, based on the received information, whether a preset event involving the display of the advertising campaign on the display device has occurred, and transmitting information about a new advertising campaign through the communication unit so that the display device is provided with an updated advertising campaign, based on the present event being identified as having occurred.

Devices, systems, and methods for allocating consumer communications can include obtaining consumer activity data, designating a number of consumer communication campaigns concerning consumer features based on the consumer activity data, entering consumer activity data as inputs to one machine learning model for each determined consumer communication campaign, each machine learning model configured determine a campaign consumer activation profile based on the entered consumer activity data, and assigning the consumer communication campaigns to consumers based on the determined campaign consumer activation profiles.