A process operable using a computerized system (300) grades the clarity of a diamond (315, 400) as a function of internal defects within its body (315, 400). The computerized system (300) includes an optical image acquisition device (310), a processor module (320) and an output module (340) operably interconnected together. The process includes the steps of (i) acquiring via an optical image acquisition device (310) a plurality of top view images of a diamond (315, 400); (ii) in a processor module (320), detecting defects within the body of the diamond (315, 400); and (iii) from an output module (340), providing a signal indicative of the clarity grade assigned in (ii).

Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes means for logging a plurality of impressions based on impression requests from a plurality of client devices, the plurality of impressions corresponding to media accessed at the client devices; means for obtaining counts, the obtaining means to: obtain a count of demographic impressions logged by a database proprietor; and obtain a count of registered users of the database proprietor exposed to the media; and means for determining a unique audience size by: multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.

A dynamically regulated advertising delivery control system. A campaign is operated by sending bids to an exchange responsive to receiving bid requests from the exchange, each bid request representing an opportunity to expose a browser to content. Won bid notifications are received from the exchange and exposure notifications are received from exposed browsers. Failed exposures are detected by detecting won bid notification identifiers without corresponding exposure notification identifiers. Responsive to the failed exposures exceeding an upper limit, the campaign is operated in a throttled mode by sending bids to the exchange in response to a fraction of the suitable bid requests received from the exchange and ignoring some suitable bid requests. Responsive to detecting successful exposures in the throttled mode, the operation of the campaign is dynamically regulated by increasing the fraction.

Systems and methods for influencing an Internet-based marketing campaign are provided. An introduction panel is sent to a plurality of N generation recipients. Each respective N generation recipient that uses the introduction panel to invite N+1 generation recipients is tracked. An invitation panel is sent to the N+1 generation recipients. Which respective N+1 generation recipients use the invitation panel to perform a defined campaign action is tracked. Each respective N generation recipient is credited with N+1 generation recipients that (i) were invited to the campaign by the N generation recipient and (ii) performs a campaign action. These steps are repeated for subsequent generations N. For each N generation recipient credited during these repeated steps, each ancestor recipient that invited (i) the respective N generation recipient or (ii) another ancestor of the respective N generation recipient to the campaign is also credited.

In embodiments, the present invention provides a method and system for managing playback of content delivered to a mobile device with a pause and resume functionality. The method and system including receiving delivered content on a mobile device, initiating playback of the delivered content, pausing playback of the content being delivered to the mobile device in response to an action and resuming delivery of the content upon a request.

Systems and methods for optimizing content performance using creative extensions are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a creative extension performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential creative extensions. Each of the potential creative extensions defines a different action that occurs in response to a user interaction with the content item. The content generation system selects one of the potential creative extensions based on the predicted performance metrics and generates a content item having the selected creative extension using data assets extracted from various data sources. The creative extension performance model is updated using event data from the client device.

A computerized method of dynamically expanding an online advertisement campaign, comprising receiving from an advertiser an advertisement policy for an online advertisement campaign for offered item(s), the advertisement policy includes policy setting(s) and expanding the online advertisement campaign through multiple iterations. Each iteration comprises bidding to purchase candidate online advertisement space(s) of a plurality of available online advertisement spaces for small-scale use where the candidate online advertisement space(s) are selected by analyzing a performance of each of the available online advertisement spaces with respect to the online advertisement campaign according to the policy setting(s), placing an advertisement at the purchased online advertisement space(s) and determining a performance of the purchased online advertisement space(s) by calculating a performance score, adding the purchased online advertisement space(s) to a group of large-scale online advertisement spaces in case the performance score satisfies predefined criterion(s) and bidding for purchase of the group for large-scale use.

The claimed subject matter includes techniques for providing an application testing service with a user interface that enables a user to evaluate performance data for computer implemented decision policies. An example method includes displaying a first reward statistic comprising an actual performance result for a policy implemented by an application. The method also includes obtaining experimental data corresponding to previously implemented policies, computing a second reward statistic for a hypothetical policy using a reward function applied to the experimental data. The method also includes displaying the second reward statistic together with the first reward statistic to enable a user to compare the first reward statistic and the second first reward statistic.

An example method involves a computing device displaying a first action-outcome node corresponding to a first marketing-campaign action, displaying a plurality of outcomes of the first marketing-campaign action, positioned around the first action-outcome node, wherein each outcome corresponds to a potential result of the first marketing-campaign action, displaying a second action-outcome node corresponding to a second marketing-campaign action, displaying a plurality of outcomes of the second marketing-campaign action, positioned around the second action-outcome node, wherein each outcome corresponds to a potential result of the second marketing-campaign action, and displaying a graphical link connecting an outcome of the first action-outcome node to the second action-outcome node.

Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.