Systems and methods for the selection of the promotions are provided. A set of possible offers are initially received, each including a set of variables, with each variable having a set of possible values. These form a combination of variable values for each offer. A heuristic is applied to all possible offers to reduce the number of offers being considered. The combination of variable values for these reduced number offers is converted into a vector value, which is then scored, ranked and the top ranked offers are selected for inclusion in a promotional campaign. The remaining offers are then analyzed to select additional offers to include into the promotional campaign which maximizing a determinant for the selected offers using their vectors. All selected offers are administer in a promotional test campaign across many consumer segments. Feedback from the campaign may be collected to generate a “general” offer.

Various implementations of the invention for predicting customer behavior are described. Various implementations of the invention comprise an embedding component configured to receive and embed sequential inputs regarding a plurality of customer interactions with an online presence of a client; a plurality of causal dilated convolutional “CDC” elements configured to receive the embedded sequential inputs and to output a feature vector, where each CDC element comprises two causal dilated convolutions with regularization that is bypassed with a skip connection; a plurality of dense neural network elements configured to receive the feature vector and non-sequential inputs regarding a plurality of other customer interactions with the client, where each of the plurality of dense neural network elements comprises two dense neural networks with regularization that is bypassed with a skip connection; and an output generator configured to receive the output from the plurality of dense neural network elements and to generate a distribution of times over which a particular customer event will occur and/or a likelihood estimation that the particular customer event will occur within a particular time period.

A method, apparatus, and computer program product are disclosed to improve the process of generating promotions. The method includes identifying a promotion structure for approval, the promotion structure defining a promotion to be displayed via a promotion and marketing service and determining whether the promotion structure satisfies automatic approval requirements, the automatic approval requirements including one or more parameters relating to the promotion structure. The method further includes in an instance in which the promotion structure satisfies the automatic approval requirements, automatically approving the promotion structure for display via the promotion and marketing service, and in an instance in which the promotion structure does not satisfy the automatic approval requirements, indicating that the promotion structure cannot be automatically approved. A corresponding apparatus and computer program product are also provided.

A gig parking system is provided with a mobile platform having a secure access mechanism permitting a trusted parking agent to gain control over the platform. The platform may include a location subsystem to determine the geographic location of the platform and a communications subsystem to transmit verification information including an identification code associated with the parking agent, an identification code associated with the vehicle, and geographic location. A parking software application may permit the selection the destination parking location from a plurality of potential destination parking locations, which may have weighted values with a corresponding reward, and which may be given to either, or both, the platform owner and the parking agent. The reward may be based upon additional factors, such as vehicle starting parking location, distance between starting and destination parking locations, travel time between starting and destination parking locations, time of day, and day of the week.

A mobile media projector system is provided with a chassis, configured for attachment to a mobile platform, having a screen deployment mechanism. A viewing screen is selectively deployable when the mobile platform is parked in a stationary geographic location. An imaging projector subsystem projects an image onto the deployed viewing screen. Typically, the chassis is configured for attachment to an automotive vehicle with a roof, and the viewing screen is deployed over an exterior surface of the automotive vehicle. The system may include a WLAN and/or WPAN access point. A targeting application may select the geographic location from a group of stationary geographic locations, each having a weighted value. A second mobile media projector system includes a chassis configured for attachment to a roof of an automobile having a side mirror. An image projected onto the side mirror is reflected onto a surface such as the automobile door.

A mobile media projector system is provided with a chassis, configured for attachment to a mobile platform, having a screen deployment mechanism. A viewing screen is selectively deployable when the mobile platform is parked in a stationary geographic location. An imaging projector subsystem projects an image onto the deployed viewing screen. Typically, the chassis is configured for attachment to an automotive vehicle with a roof, and the viewing screen is deployed over an exterior surface of the automotive vehicle. The system may include a WLAN and/or WPAN access point. A targeting application may select the geographic location from a group of stationary geographic locations, each having a weighted value. A second mobile media projector system includes a chassis configured for attachment to a roof of an automobile having a side mirror. An image projected onto the side mirror is reflected onto a surface such as the automobile door.

A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of smart brand assets across the websites. The websites can host webpages containing codes representing the smart brand assets. When a user device retrieves a webpage from one of the websites and renders the webpage, it executes the codes and requests the content of the smart brand assets from a brand asset server. Through the brand asset server, a brand owner can control the content and the presentation of the smart brand asset hosted by the websites, based on various factors such as previous click through rates, aggregated shopper behaviors, geographical locations of the websites or website visitors, categorized types of websites, blacklist of websites.

Systems and methods are described which provide targeted advertisements to a charging station for electric vehicles. A data collector records data associated with individuals near a charging station. A meter determines whether the charging station is being used to charge an electric vehicle. When the charging station is being used, a display displays advertisements targeted to the individuals. The targeted advertisements are selected from a database according to the data recorded by the data collector, and the database stores advertising content with discrete advertising segments that are electronically accessible. A processor is coupled to the data collector, the meter, and the display. The processor transmits the data recorded by the data collector, and receives the targeted advertisements.

Systems and method are disclosed for providing advertisements to users by determining the occurrence of user defined external triggering events comprising a moment. One method comprises defining a set of conditions or criteria that define a moment, collecting data associated with said set of conditions or criteria, evaluating whether the conditions or criteria are satisfied and whether the user defined moment has occurred, executing an advertisement campaign associated with said user defined moment, transmitting an advertisement associated with said user defined moment to a target user, and modifying said advertisement in accordance with changes in the data associated with the conditions or criteria.

Online retailers and advertisers typically attempt to glean information about a potential customer from his or her web browser click history. However, relying on only a potential customer's click history is not an effective means for tailoring and personalizing web content for the user in the moment of customer interaction with the web content. Obtaining information about the user's engagement with web content is critical to successful personalization of web content in real-time. The present invention provides solutions for monitoring, tracking and calculating user engagement with web content that enables successful personalization of web content in the moment of interaction. The features of the present invention improve the customer experience of shopping online for products by providing web content that is personalized and targeted to the customer, as well as providing online retailers with a way of customizing the customer's shopping experience such that prospective customers convert to buyers at a high rate.