Patent classifications
G06Q30/0245
Marketing support system, marketing support method and program
A marketing support system includes an acquisition unit acquiring questionnaire information including a response result of a questionnaire and an attribute of a respondent of the questionnaire, the questionnaire conducted to consumers in a product and service field to which a marketing target belongs, regarding recognition, usage experience and frequency of use of a brand belonging to the field, an assignment unit for assigning the respondent to any one of a plurality of segments set in advance based on the response result, an aggregation unit configured to estimate the number of consumers and the ratio of the number of consumers with respect to all the segments based on the number of respondents assigned to each of the plurality of segments, and an output unit configured to display a policy for respective consumers of the plurality of segments and information on costs for the policy for comparison among different segments.
Automatic recommendation of offer parameters to an offer provider based on historical transaction data
According to an embodiment, a computer-implemented method stores a set of historical transaction records pertaining to past consumer transactions, contextual transaction data, and offer activation and redemption tracking logs; receives a request to generate a new item offer; and uses a parameter optimizer to create suggested additional parameters. The parameter optimizer receives the stored records and data and determines a potential impact of the suggested additional parameters on sales of the item. In an embodiment, a visualization of the impact of the set of the parameters is presented on an offer definition interface. In an embodiment, the suggested additional parameters are automatically sent to the offer provider based in part on previous offer data associated with the offer provider.
SINGLE CONVERSION ADVERTISEMENTS
This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving ad information from a seller; generating, using one or more processors, a single conversion ad using the received ad information, where the single conversion ad has an available inventory of one such that only a single conversion of the ad can be performed; transmitting the single conversion ad to one or more potential buyers; receive an input from one of the one or more potential buyers; and notifying the seller of the user input. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
Information sending method, apparatus, and storage medium
Embodiments of this application provide a method of distributing information from an allocator terminal to a client terminal over a communication network. Information allocation data in an information allocation system is collected by processing circuitry. The information allocation system is configured to allocate the information to a client terminal. The information allocation data includes data associated with a process of allocating the information. Data of actual effect and estimated effect of allocating the information is calculated according to the information allocation data. An allocation instruction is generated according to a comparison between the actual effect data and the corresponding estimated effect data. The allocation instruction is provided to the allocator terminal.
Automatic event triggered balance top-up, money transfer, and location based advertising platform
This disclosure provides aspects and embodiments of methods, services, and platforms for prompting users with a zero account balance to send a callback message to a contact informing the contact that the user cannot call them and asking the contact to call the user. This disclosure further provides location determining platforms and rewards platforms for users.
Generating aesthetics and safety information for billboard marketing
A method, computer system, and computer program product for billboard aesthetics and safety rating generator are provided. The embodiment may include receiving, by a processor, a plurality of information related to a billboard. The embodiment may also include extracting specific billboard information from the received data. The embodiment may further include generating ratings on safety, aesthetics and legal conformance levels of the extracted billboard information. The embodiment may also include generating a 3D model of the billboard that incorporates updates based on the generated ratings. The embodiment may further include generating improvement recommendations designed to increase the generated ratings.
Apparatuses and methods for identifying content distribution opportunities in accordance with advertising performance
Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.
Method for accounting for impact of uncertainty in customer surveys
A method for identifying, contracting, evaluating, bounding, and filtering out uncertainty in survey data is provided. The method includes: receiving survey responses with respect to a customer survey; constructing a simulated numerical model that replicates the structure of the original survey by using responses that are generated randomly from distribution of responses with constraint variability that specifically account for the uncertainty that arises from the subjective nature of sampling response from an ordinal range of possible options; matching between the original survey and the numerical model using a machine learning algorithm; and evaluating and filtering out the uncertainty of the original survey. In addition, a method is offered to constrain and contract the uncertainty by assigning survey responses to corresponding evenly distributed bins and by calibrating the survey responses by attaching a short textual description to each of the ordinal values in the original survey.
System and method for connecting end-users to business systems
The present disclosure relates to digital experience development platforms and, more particularly, one or more components, systems and methods thereof of an intelligent digital experience development platform (IDXDP) configured to assist different users in the development, design and deployment of digital applications. A computer-implemented method includes: determining, by a computing device, an action of a user within a collaborative software development environment; automatically routing, by the computing device, a request to an interactive system based on the action of the user; logging, by the computing device, the request in a queue; receiving, by the computing device, a response to the request from the interactive system; and automatically providing, by the computing device, a notification to the user with the response.
Intelligent digital experience development platform (IDXDP)
The present disclosure relates to digital experience development platforms and, more particularly, one or more components, systems and methods thereof of an intelligent digital experience development platform (IDXDP) configured to assist different users in the development, design and deployment of digital applications. A computer-implemented method comprises: rendering, by a computer device, an object in response to actions performed through the computer device; collecting, by the computer device, a syntax associated with the object; processing, by the computing device, the collected syntax to determine an intent associated with the object; and matching, by the computing device, a recommended action to the intent.