G06Q30/0245

Managing internet advertising and promotional content
10990983 · 2021-04-27 · ·

Methods, systems and articles having machine-readable instructions can be implemented to manage advertising content using a computing device, for example, by retrieving a page of content from a network, the retrieved page including at least some advertising content, presenting the retrieved page of content to the user of the computing device, receiving user input via a user interface identifying at least a portion of the presented advertising content to be saved, saving the identified portion of advertising content, receiving user input via the user interface identifying some or all of the saved advertising content to share with another user, and causing the identified saved advertising content to be shared with the other user.

Automatic recommendation of digital offers to an offer provider based on historical transaction data
11010785 · 2021-05-18 · ·

According to an embodiment, a data processing system for managing electronic offers comprises: a memory storing a set of historical transaction records pertaining to past consumer transactions and a set of offer data relating to an offer provider; and a logic module adapted to automatically suggest an offer to the offer provider based on at least a subset of the historical transaction records and at least a subset of the offer data, the offer being targeted at a consumer. In an embodiment, the electronic offer is suggested in response to a request for a receipt made by the consumer. In an embodiment, the electronic offer is automatically approved by the offer provider and is included in a transaction receipt transmitted to a data processing system associated with the consumer.

METHODS, SYSTEMS, APPARATUS AND ARTICLES OF MANUFACTURE TO DETERMINE CAUSAL EFFECTS
20210158390 · 2021-05-27 ·

Methods, systems, apparatus and articles of manufacture to determine causal effects are disclosed herein. An example apparatus includes a weighting engine to calculate a first set of weights corresponding to a first treatment dataset, a second set of weights corresponding to a second treatment dataset, and a third set of weights corresponding to a control dataset, the weighting engine to increase an operational efficiency of the apparatus by calculating the first set of weights, second set of weights, and third set of weights independently, a weighting response engine to calculate a first weighted response for the first treatment dataset, a second weighted response for the second treatment dataset, and determine a causal effect between the first treatment dataset and the second treatment dataset based on a difference between the first weighted response and the second weighted response, and a report generator to transmit a report to an audience measurement entity.

Targeted online multimedia advertising
11030644 · 2021-06-08 · ·

A server system selects a question from a pool of questions associated with an online media campaign. The question is associated with a plurality of predefined answers to the question. The system transmits, to a client, instructions that cause: the question to be presented by the client device, an affordance to be provided corresponding to each of the predefined answers to the question upon a lapse of a first predetermined amount of time following initiating display of the question on the client device, and a multimedia-skip affordance to be presented upon a lapse of a second predetermined amount of time following initiating display of the question on the client device. In response with receiving an indication that the respective affordance was selected at the client device, the system stores a predefined answer that corresponds to the selected respective affordance.

System and method for delivering autonomous advice and guidance

The present disclosure relates to digital experience development platforms and, more particularly, one or more components, systems and methods thereof of an intelligent digital experience development platform (IDXDP) configured to assist different users in the development, design and deployment of digital applications. A computer-implemented method comprises: receiving, by a computing device, an event stream comprising user actions performed within a development tool; determining, by the computing device, using the event stream, that a user is performing an action in the development tool; determining, by the computing device, an intent of the user based on cognitive analysis of the action; determining, by the computing device, a different approach that satisfies the intent of the user; and providing, by the computing device, a recommendation of the different approach to the user.

Tracking a Digital Diet for Targeted Advertisement Delivery
20210166267 · 2021-06-03 ·

In the disclosed invention, systems and methods are described for accessing a collection of individual pieces of digital content (also referred to as a “digital content channel”), autonomously determining a therapeutic value for each of the individual pieces of digital content (also referred to as “individual content pieces” (ICPs)), and aggregating the therapeutic values of the individual pieces of digital content to generate a digital nutrition footprint for the collection. A graphical representation of the digital nutrition fingerprint may also be provided. The digital nutrition footprint may provide users with a holistic snapshot of the digital nutrition value of the collection of individual pieces of digital content.

SYSTEM, METHOD, AND ARTICLE OF MANUFACTURE FOR ANALYZING A DOCUMENT AND DETECTING MESSAGE IMPRESSIONS FROM THE DOCUMENT

A system, method and article of manufacture are provided for detecting message impressions from a document. The document includes one or more data collection areas adapted to receive input, and one or more message areas. Each message area includes a message. Memory representations of messages are stored in a memory. The document is received at a document processing engine which is adapted to access the memory to obtain the representations of messages. Message impressions are detected from the document by analyzing the document in the document processing engine. Message impressions are detected if it is determined that there is relevant input in the one or more data collection areas, and the document includes a representation of one or more of the messages.

Physical activity inference from environmental metrics

Portable devices include environmental sensors that generate metrics about the environment (e.g., accelerometers detecting impulses and vibration, and GPS receivers detecting position and velocity). Such devices often use environmental metrics to extract user input directed at the device by the user, and status information about the device and the environment. Presented herein are techniques for using environmental metrics to infer physical activities performed by the user while attached to the device. For example, jogging may be inferred from regular, strong impulses and typical jogging speed; walking may be inferred from regular, weak impulses and typical walking speed; and riding in a vehicle may be inferred from low-level vibrations and high speed (optionally identifying the type of vehicle ridden by the user). Based on these inferences, the device may automatically present applications and/or or adjust user interfaces suitable for the user's physical activity, rather than responsive to user input.

Devices, Systems, and Their Methods of Use for Desktop Evaluation
20210101068 · 2021-04-08 ·

Presented herein is an interactive platform for judging an activity by a participant in an event. The platform includes a client application program downloadable to a mobile device. The program may include a database storing a mobile device identifier (ID), a user ID, user information, and location data of the device. The application may further be configured to display one or more events of the activity as well as an input for receiving a score of the activity from the user. The platform may additionally include a server system connected with the client application programs via a communication network. The server system may be configured for receiving the mobile device ID, the user ID, the user information, and the location data for the client program, and may further be configured to receive the scores from the users, and to adjust the scores according to determined bias of the associated user.

Cognitive advertising triggered by weather data

Aspects of the invention include receiving, at a processing system, weather data that is associated with a target consumer. Content of a digital advertisement for a vendor is selected based at least in part on the weather data that is associated with the target consumer, and information about an item or a service provided by the vendor. The digital advertisement, including the content, is transmitted for presentation to the target consumer via a user interface. A response to the digital advertisement is received from the target consumer. The content of the digital advertisement is modified based at least in part on the response to the digital advertisement from the target consumer. The digital advertisement, including the modified content, is transmitted for presentation to the target consumer via the user interface.