Patent classifications
G06Q30/0245
Single conversion advertisements
This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving ad information from a seller; generating, using one or more processors, a single conversion ad using the received ad information, where the single conversion ad has an available inventory of one such that only a single conversion of the ad can be performed; transmitting the single conversion ad to one or more potential buyers; receive an input from one of the one or more potential buyers; and notifying the seller of the user input. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
Capturing a cluster effect with targeted digital-content exposures
This disclosure covers methods, non-transitory computer readable media, and systems that determine a cluster effect representing the impact that a user's digital-content exposure has on other users' conversion actions. The disclosed methods, non-transitory computer readable media, and systems detect the downloads, purchases, or other forms of consumption of a featured item that result from users within the same cluster viewing digital content featuring the item. In some embodiments, the methods, non-transitory computer readable media, and systems apply the cluster effect by, for example, generating a conversion report representing the cluster effect or by providing tools that exploit the cluster effect in distributing digital content.
System and method for strategizing and executing marketing campaigns
Some implementations may provide a method for conducting a marketing campaign, including: providing a user interface to a marketing professional; receiving, via the interface, input from the marketing professional prescribing a sequence of at least three steps for engaging at least one target customer, the sequence comprising: a start step corresponding to a beginning point for the at least one target customer to enter into the sequence, at least one end step corresponding to a finishing line for the at least one target customer to complete the sequence, at least one step for communicating information to the at least one target customer for the at least one target customer to progress through the sequence; subsequent to determining that the sequence of steps is valid, receiving an instruction from the marketing professional to launch the sequence; and in response to the received instruction, launching the sequence to conduct the marketing campaign.
Electronic survey and entity matching marketplace
Disclosed in some examples is a question platform which matches survey creators with survey takers (entities) referred by publishers. In some examples, the match can happen in real-time or near real time based upon a number of match criteria. Match criteria may include survey creator criteria submitted by the survey creators that describe desired entity attributes, a bid price (e.g., maximum price they are willing to pay), and survey content information. Match criteria may also include publisher criteria that describe entity information, an ask price (minimum price that the publisher is willing to accept for providing access to the entity), and content criteria (e.g., restrictions on the types of survey, the number of questions, and the like).
Media management system supporting a plurality of mobile devices
An interactive media management server that facilitates management of interactive media and delivery of such interactive media. It comprises a first interface to an interactive media distribution server communicatively coupled to a plurality of mobile devices, and a second interface to a service provider system or a content provider system. It comprises a manager module for managing creation, distribution and tracking of a plurality of interactive media. The manager module, via the second interface, manages the delivery of the plurality of interactive media from the service provider system or the content provider system, and the communication of user responses to the plurality of interactive media to the corresponding service provider system or content provider system.
METHOD FOR EVALUATING THE EFFECTIVENESS OF COMMUNICATION, ADVERTISING AND PROMOTIONS IN COMMUNICATION MEDIA, METHOD FOR DEVELOPING OPTIMIZED MEDIA PLANS AND METHOD FOR PURCHASING OPTIMIZED MEDIA
The present invention relates to methods for evaluating the effectiveness of all types of communication carried on offline communication media so as to generate data equivalent to the data obtained in online communication media. The present invention uses tangible tools such as fixed-line telephones, cellphones, computers, tablets and any other wearable mobile device to generate that data that will be used in media plans that are much more precise and efficient than the plans currently known. Finally, the present invention relates to said media plan obtained using one of said methods as well as the purchase of optimized media.
Social platform promotion system and method
A computer-implemented method, computer program product, and computing system for receiving a social platform inquiry from a client; analyzing a current responsibility score associated with the client; defining one or more score conditions of the client based, at least in part, upon the current responsibility score; and recommending one or more social platforms based, at least in part, upon the one or more score conditions.
Evaluation device, market research device, and learning evaluation device
An estimation device includes at least one of a facial skin temperature acquisition unit and a facial photographic image acquisition unit, and an evaluation unit. The facial skin temperature acquisition unit acquires, in time-series, facial skin temperature data of a facial surface of a subject to which brain function activation information is provided. The facial photographic image acquisition unit obtains, in time-series, facial photographic image data obtained by imaging the facial surface of the subject to which the brain function activation information is provided. The evaluation unit evaluates a degree of interest of the subject based on at least one of the facial skin temperature data acquired by the facial skin temperature acquisition unit and the facial surface photographic image data acquired by the facial surface photographic image data acquisition unit.
Social platform promotion system and method
A computer-implemented method, computer program product, and computing system for receiving a social platform inquiry from a client; executing the social platform inquiry on a social platform pool to generate a result set; and providing the result set to the client.
Automatic aftercall directory and phonebook entry advertising
This disclosure provides methods, services, and platforms that automatically prompt mobile phone users to add contact information to their phone book after a triggering event such as calling a phone number. The methods, services, and platforms allow mobile network operators to provide a service that allows businesses to potentially have their numbers added to the phonebook of a mobile phone after a disconnected call.