According to an aspect of the present invention, there is provided a method for estimating an emotion about an advertising content on the basis of a video chat, the method including providing an advertising content to at least one talker participating in the video chat, estimating an emotion of the at least one talker about the advertising content on the basis of at least one of a facial expression and chat contents of the at least one talker, and verifying whether the estimated emotion relates to the advertising content on the basis of gaze information of the at least one talker.

An interactive media management server that facilitates management of interactive media and delivery of such interactive media. It comprises a first interface to an interactive media distribution server communicatively coupled to a plurality of mobile devices, and a second interface to a service provider system or a content provider system. It comprises a manager module for managing creation, distribution and tracking of a plurality of interactive media. The manager module, via the second interface, manages the delivery of the plurality of interactive media from the service provider system or the content provider system, and the communication of user responses to the plurality of interactive media to the corresponding service provider system or content provider system.

Systems and methods for dynamically tracking delivery and performance of digital advertising placed on non-personal devices in physical locations and integrating, displaying, and reporting impressions and events in digital advertising systems.

A computing system is configured to receive location data from a first wireless device of a first user. The system determines one or more coordinates associated with an establishment. The system determines that the first user is located at the establishment using the location data and the coordinates associated with the establishment. The system receives, from a second wireless device of a second user, a request for a location of the first user. The system determines that that the second user has permission to obtain the location of the first user. The system then transmits, to the second wireless device, information associated with the establishment where the first user is determined to be located.

A marketing support system to provide the tool includes an acquisition unit acquiring questionnaire information including a response result of a questionnaire and an attribute of a respondent of the questionnaire, the questionnaire conducted to consumers in a product and service field to which a marketing target belongs, regarding recognition, usage experience and frequency of use of a brand belonging to the field, an assignment unit for assigning the respondent to any one of a plurality of segments set in advance based on the response result, a an aggregation unit configured to aggregate the respondent assigned to a corresponding segment by attribute with respect to each of the plurality of segments, and an output unit for displaying an aggregation result of the aggregation unit between different segments for comparison.

An information processing apparatus includes a controller configured to determine the demand of a consumer for a product based on a behavior of the consumer that is detected in a moving object and store the result of the determination about the demand into a storage unit with the result of the determination being correlated with the predetermined place, the moving object being configured to autonomously travel based on an operation instruction and move the product or an advertisement for the product to a predetermined place.

A system and process to estimate persuasiveness of public messaging using surveys are disclosed. According to one embodiment, a method comprises selecting survey participants. Pre-screening question responses are received from the survey participants. The survey participants are divided randomly into a control group and a treatment group. The treatment group is shown a creative and a control group is shown nothing or a placebo. After the creative has been shown, participants are asked post-message questions such as purchase intent, favorability of the brand, and brand awareness. Weighting and bias correction are applied to question responses. An effects report is generated that includes an average treatment effect and a backlash probability for the creative, and treatment effects specific to subgroups.

A method and system for identifying users for advertising. Users and attributes are identified. First web sites provided by ISPs accessed by the users are identified. First data received from the ISPs include content of the first web sites and user time spent thereon. The first data is analyzed to determine first attribute values indicative of interest in each attribute by each user. Second data received from ISPs include content of second web sites and user time spent thereon. Second attribute values are derived from questionnaires completed by the users, which indicate interest in each attribute by each user. Third attribute values are determined by combining the first attribute values with the second attribute values for each user. The third attribute values are processed to identify users to which a product or service may be advertised. The identified users are communicated to a provider of the product or service.

Features are disclosed relating to a collaborative ticketing system that manages various aspects of ticketing for events (e.g., movies, concerts, sporting events, and the like) using knowledge about the contacts, friends, and other social connections of system users. The collaborative ticketing system may generate dynamic ticket offers that are based on the number of friends, invited by users, ultimately obtaining tickets. The collaborative ticketing system can also streamline the procurement of concessions and other event-related items by allowing users to pre-purchase such items (e.g., in connection with ticket offers), and then pick up the items at the event venue with little or no wait. In addition, users can preview event-related content (e.g., movie trailers) for event providers (e.g., movie studios), and answer questions or otherwise provide feedback about the event-related content in return for special offers, rewards, and other considerations.

Advertisement delivery using audience grouping and image object recognition may include: receiving image data; identifying, based on the image data, a plurality of image objects associated with a plurality of persons; generating, from the plurality of persons and based on the plurality of image objects, a plurality of clusters, each of the plurality of clusters comprising one or more persons of the plurality of persons; determining a classification for a cluster of the plurality of clusters; determining an advertisement associated with the classification; and sending the advertisement to an advertising platform based on a location of the cluster.