Systems, methods, and other embodiments described herein relate to monitoring a vehicle user's reaction to an advertisement. In one embodiment, a method includes, responsive to determining commencement of an advertisement, request a user place a user's hand on an electrodermal activity (EDA) sensor. The EDA sensor is fixed to a dual-sided transparent display. The method includes acquiring EDA data relating to the user via the EDA sensor, determining a reaction of the user to the advertisement based on the EDA data, and transmitting the reaction of the user and at least one characteristic of the advertisement to a third party.

Presented herein is an interactive platform for judging an activity by a participant in an event. The platform includes a client application program downloadable to a mobile device. The program may include a database storing a mobile device identifier (ID), a user ID, user information, and location data of the device. The application may further be configured to display one or more events of the activity as well as an input for receiving a score of the activity from the user. The platform may additionally include a server system connected with the client application programs via a communication network. The server system may be configured for receiving the mobile device ID, the user ID, the user information, and the location data for the client program, and may further be configured to receive the scores from the users, and to adjust the scores according to determined bias of the associated user.

Presented herein is an interactive platform for judging an activity by a participant in an event. The platform includes a client application program downloadable to a mobile device. The program may include a database storing a mobile device identifier (ID), a user ID, user information, and location data of the device. The application may further be configured to display one or more events of the activity as well as an input for receiving a score of the activity from the user. The platform may additionally include a server system connected with the client application programs via a communication network. The server system may be configured for receiving the mobile device ID, the user ID, the user information, and the location data for the client program, and may further be configured to receive the scores from the users, and to adjust the scores according to determined bias of the associated user.

An information processing system that acquires feedback information from a first user having viewed an advertising activity of a second user, the advertising activity including displaying advertising information on an information processing apparatus possessed by the second user; and updates profile information for determining an effectiveness of the advertising activity based on the received feedback information.

A method of facilitating access to a promotional offer, the method comprising: receiving at a server system a page request from a client device; and sending program code executable in a browser application to the client device in response to the page request, the program code being executable to display at least one promotional offer and a promotional code, to provide a flash object at a display position of the promotional code and, in response to selection of the flash object, to cause the promotional code to be copied to a user-accessible memory of the client device and to open a new browser display of the browser application.

Features are disclosed relating to a collaborative ticketing system that manages various aspects of ticketing for events (e.g., movies, concerts, sporting events, and the like) using knowledge about the contacts, friends, and other social connections of system users. The collaborative ticketing system may generate dynamic ticket offers that are based on the number of friends, invited by users, ultimately obtaining tickets. The collaborative ticketing system can also streamline the procurement of concessions and other event-related items by allowing users to pre-purchase such items (e.g., in connection with ticket offers), and then pick up the items at the event venue with little or no wait. In addition, users can preview event-related content (e.g., movie trailers) for event providers (e.g., movie studios), and answer questions or otherwise provide feedback about the event-related content in return for special offers, rewards, and other considerations.

This disclosure provides methods, services, and platforms that automatically prompt mobile phone users to add contact information to their phone book after a triggering event such as calling a phone number. The methods, services, and platforms allow mobile network operators to provide a service that allows businesses to potentially have their numbers added to the phonebook of a mobile phone after a disconnected call.

A server system accesses a branding profile that includes one or more demographics associated with the user. The system selects an advertising campaign in accordance with the one or more demographics. The advertising campaign includes a pool of multimedia advertisements and a pool of questions, and is associated with a subset of the one or more demographics. The system selects a multimedia advertisement from the pool of multimedia advertisements and a question from the pool of questions. The question is associated with a plurality of predefined answers to the question. The system transmits, to a client, instructions that cause: the multimedia advertisement to be presented by the client device; the question to be presented by the client device concurrently with the multimedia advertisement; and an affordance to be provided corresponding to each of the predefined answers to the question. The system receives a response and updates the branding profile accordingly.

A system and method for displaying advertisements to a viewer. An advertiser may upload one or more advertisements to a server and select various parameters for displaying the advertisement to a viewer. A viewer may choose to view advertisements in return for compensation. The viewer may be asked to verify comprehension or provide feedback on the advertisements before compensation is awarded.

Systems and methods for frequency management, including: an online media service configured to: receive a request for a media item, the request including a recipient identifier; identify a set of candidate media items ranked by a set of matching criteria; a frequency management service configured to: perform a query against a lookup service, where the query includes (i) an entity identifier of at least one candidate media item of the set of candidate media items, and (ii) the recipient identifier; receive a response from the lookup service including a quantity of impressions associated with the entity identifier and the recipient identifier; identify a predefined frequency threshold; determine that the frequency threshold is exceeded and exclude the at least one candidate media item from a result set based on the determination; and provide the result set including an identifier of at least one other candidate media item.