A computer-implemented method, computer program product, and computing system for receiving a contribution for a social platform from a client; funding the social platform; and calculating a contribution ROI experienced by the client as a result of the contribution to the social platform.

A computer-implemented method, computer program product, and computing system for receiving a social platform inquiry from a client; defining one or more client identifiers for the client; defining one or more identity-based conditions of the client based, at least in part, upon the one or more client identifiers; and recommending one or more social platforms based, at least in part, upon the one or more identity-based conditions.

A computer-implemented method, computer program product, and computing system for identifying a social platform; obtaining one or more efficiency data points concerning the social platform; and processing the one or more efficiency data points to generate a value impact multiplier for the social platform.

A computer-implemented method, computer program product, and computing system for preparing a proposal for a client on a CRM platform, wherein the proposal identifies a defined contribution that will be made to a social platform on behalf of the client if the client accepts the proposal; and submitting the proposal to the client.

A computer-implemented method, computer program product, and computing system for preparing a request that solicits participant proposals on a procurement platform, wherein the request identifies a defined contribution that will be made to a social platform on behalf of a client if the client accepts a particular participant proposal; and receiving the participant proposals.

A computer-implemented method, computer program product, and computing system for receiving a social platform inquiry from a client; executing the social platform inquiry on a social platform pool to generate a result set; and providing the result set to the client.

Systems and methods including one or more processors and one or more non-transitory computer-readable media having computing instructions that are configured to run on the one or more processors and perform acts of creating content variations for including in initial communications to initial targets, the content variations each comprising one or more content items selected from content item options, setting weightings for the content item options, transmitting the initial communications comprising the content variations to the initial targets, receiving initial response information, determining whether a minimum level of statistically significant difference is achieved between responses, determining updated weightings of the first and second ones of the content item options in relation to the initial response information, and transmitting updated communications comprising the content variations to subsequent targets. Additional embodiments are disclosed herein.

A computer-implemented method, computer program product, and computing system for receiving a social platform inquiry from a client; analyzing a current responsibility score associated with the client; defining one or more score conditions of the client based, at least in part, upon the current responsibility score; and recommending one or more social platforms based, at least in part, upon the one or more score conditions.

An online social network is provided. A sentiment is determined for each of a plurality of users of an online social network (OSN) in relation to a first product. A category is determined for each of the plurality of users based, at least in part, on the sentiment of each of the plurality of users, respectively. A group including a first user and a second user of the plurality of users is generated based, at least in part, on the category of each of the first user and the second user and a relationship within the OSN between the first user and the second user. An advertisement is presented to the first user. An indication is presented to the first user that the advertisement is also presented to the second user.

Systems and methods to provide a response to advertising determine and/or obtain a commercial good that is related to an advertisement presented to a user, and further determine and/or obtain a commercial source for that commercial good. Information regarding the particular commercial good and/or the corresponding commercial source is presented to the user, for example using a graphical user interface. The user may subsequently be able to buy the commercial good from the commercial source.