Systems and methods to guide a user response to advertising determine and/or obtain information identifying a commercial good that is related to an advertisement presented to a user, and further determine and/or obtain commercial sources for that commercial good. Information regarding the particular commercial sources is used to select a commercial source. Information regarding the particular commercial good and the selected commercial source is presented to the user, for example using a graphical user interface. The user may subsequently be able to buy the commercial good from the selected commercial source.

An information sending method, an apparatus, and a system are provided. The method includes receiving, by a server, an information obtaining request sent by a terminal, the information obtaining request carrying a user identifier; and querying, by the server according to the information obtaining request, historical information corresponding to the user identifier. The method also includes obtaining, by the server, negative feedback information corresponding to the user identifier and associated with the historical information, the negative feedback information comprising a negative feedback reason; and determining, by the server, an information adjustment manner according to the negative feedback reason in the negative feedback information. The method also includes: adjusting, according to the information adjustment manner, an information queue corresponding to the user identifier; and sending, by the server, corresponding information to the terminal according to the adjusted information queue.

An online social network is provided. A sentiment is determined for each of a plurality of users of an online social network (OSN) in relation to a first product. A category is determined for each of the plurality of users based, at least in part, on the sentiment of each of the plurality of users, respectively. A group including a first user and a second user of the plurality of users is generated based, at least in part, on the category of each of the first user and the second user and a relationship within the OSN between the first user and the second user. An advertisement is presented to the first user. An indication is presented to the first user that the advertisement is also presented to the second user.

A technique for dynamically adjusting a digital advertising campaign during an active campaign flight is discussed. Using feedback from a digital survey over an exposed audience of user populations, brand lift may be calculated on a per ad creative and/or per site basis. User characteristics derived from content consumption patterns may be used to optimize ongoing campaigns and formulate target audiences and target creative formats for new campaigns.

This disclosure covers methods, non-transitory computer readable media, and systems that determine a cluster effect representing the impact that a user's digital-content exposure has on other users' conversion actions. The disclosed methods, non-transitory computer readable media, and systems detect the downloads, purchases, or other forms of consumption of a featured item that result from users within the same cluster viewing digital content featuring the item. In some embodiments, the methods, non-transitory computer readable media, and systems apply the cluster effect by, for example, generating a conversion report representing the cluster effect or by providing tools that exploit the cluster effect in distributing digital content.

Associating social comments with individual assets used in a campaign is described. In one or more embodiments, a campaign that includes one or more assets (e.g., images or videos of products) is published to one or more social networks. Comments (e.g., user comments, user shares, or other textual feedback) to the campaign on the one or more social networks are collected and analyzed to attribute each comment to an individual asset of the campaign. Social metadata, such as a social mention count and a social sentiment score, is generated based on the comments to enhance metadata of the individual asset.

Methods and systems that record the location of a user and transmit targeted content to a user based upon their current and past location information. A network is configured to include a server programmed with a database of targeted content, a database of location information, a database of user information, a database searching algorithm, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. The location information is analyzed to determine the routes taken by the user, businesses visited by the user, and other behaviors of the user. Targeted content is sent to the mobile device of the user or exposure to physical content is tracked. Whether the user visits the physical locations associated with the content is monitored. Detailed conversion tracking is provided to producers of targeted content and business owners.

Techniques are provided for generating adjustment factors, on a per-demographic-group basis, to compensate for errors in audience verification statistics caused by co-usage of devices. The adjustment factors are based on a comparison of (a) per-group counts produced by applying one audience verification approach to a set of exposures, to (b) per-group counts produced by applying another audience verification approach to the same set of exposures. For example, the first per-group counts may be produced under the assumption that the user to whom content is exposed is the owner of the device, and the second per-group counts may be produced by obtaining demographic information directly or indirectly from a user at the time the user is exposed to the content.

Disclosed in some examples are systems, methods, devices, and machine-readable mediums for providing information about the actual viewing audience of an online advertisement. When an online advertisement is displayed to a viewer, the online advertisement image may contain a tracking pixel pointing to a system which, when retrieved, causes a data object to be installed on the viewer's computer. Later, the viewer may return to the system as part of participation in an otherwise unrelated online survey. The system may recognize the data object, and insert questions related to the online advertisement in the survey.

The present disclosure relates to systems and methods for experiential marketing, and more particularly, to experiential marketing that customizes experiences and events based on the specific preferences of selected consumers, comprising registering one or more consumers with an experiential marketing platform; collecting data of the one or more consumers identifying a targeted subset of the one or more consumers based on the data; identifying one or more preferred experiences of the targeted subset; and hosting an experiential marketing event relating to the one or more preferred experiences for the targeted subset.