Features are disclosed relating to a collaborative ticketing system that manages various aspects of ticketing for events (e.g., movies, concerts, sporting events, and the like) using knowledge about the contacts, friends, and other social connections of system users. The collaborative ticketing system may generate dynamic ticket offers that are based on the number of friends, invited by users, ultimately obtaining tickets. The collaborative ticketing system can also streamline the procurement of concessions and other event-related items by allowing users to pre-purchase such items (e.g., in connection with ticket offers), and then pick up the items at the event venue with little or no wait. In addition, users can preview event-related content (e.g., movie trailers) for event providers (e.g., movie studios), and answer questions or otherwise provide feedback about the event-related content in return for special offers, rewards, and other considerations.

Methods and apparatus to compensate impression data for misattribution and non-coverage by a database proprietor are disclosed. An example method includes obtaining a count of media impressions occurring on a first type of computing device, a first portion of the media impressions corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the media impressions corresponding to persons for whom demographic information is unavailable to the database proprietor; and determining the demographic information for the second portion of the media impressions based on a first probability that media corresponding to the media impressions is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device.

A method of facilitating access to a promotional offer, the method comprising: receiving at a server system a page request from a client device; and sending program code executable in a browser application to the client device in response to the page request, the program code being executable to display at least one promotional offer and a promotional code, to provide a flash object at a display position of the promotional code and, in response to selection of the flash object, to cause the promotional code to be copied to a user-accessible memory of the client device and to open a new browser display of the browser application.

Techniques for providing content to a computing device of a user are described. For example, a platform hosts a plurality of tools includes an analytics tool and a content tool. Input of a customer of the platform is received and specifies user segments and content to be provided accordingly. The tools are updated based on the customer input. User interactions of the user are also received and analyzed by, for example, the analytics tool. The analytics tool outputs an indication that the user is associated with a user segment based on the analysis. The output identifies the user segment and the user based on a format usable by the other tools. In turn, the content tool automatically receives and uses the output as an input to determine the content and the target of the content. Accordingly, the content tool provides the content to the computing device of the user.

This disclosure provides methods, systems, and platforms for automatically prompting a mobile device user to download an application to their mobile device after a triggering event. Triggering events include calling a business, receiving a call from a business, and navigating to a website. In some embodiments, a business can run a targeted campaign to automatically prompt a mobile device user to download an application. In some embodiments, the platform interacts with an application installed on the mobile device. The prompt displayed on the mobile device includes an actionable option to download an application.

This disclosure provides aspects and embodiments of methods, services, and platforms for prompting users with a zero account balance to send a callback message to a contact informing the contact that the user cannot call them and asking the contact to call the user. This disclosure further provides location determining platforms and rewards platforms for users.

Embodiments of this application provide a method of distributing information from an allocator terminal to a client terminal over a communication network. Information allocation data in an information allocation system is collected by processing circuitry. The information allocation system is configured to allocate the information to a client terminal. The information allocation data includes data associated with a process of allocating the information. Data of actual effect and estimated effect of allocating the information is calculated according to the information allocation data. An allocation instruction is generated according to a comparison between the actual effect data and the corresponding estimated effect data. The allocation instruction is provided to the allocator terminal.

Techniques and systems are described for analyzing components of digital marketing content as part of a digital marketing campaign. A computing device of an analytics system receives user interaction data that describes an effect of user interaction with a plurality of items of digital marketing content on achieving an action. The analytics system identifies which of a plurality of components are included in respective items of digital marketing content. The analytics system then generates outcome data describing a likely effect of the plurality of components on achieving the action based on association with respective items of digital marketing content. Additionally, the analytics system generates a recommendation to configure a subsequent item of digital marketing content based on the outcome data. The recommendation is based on the likely effect of the different ones of the plurality of components, to generate more effective digital marketing content items for digital marketing campaigns.

The embodiments herein provide a method and system for capturing, measuring and analyzing audience feedback. The system includes a plurality of client devices and a server. The server includes an objective module, a publishing module, and a feedback module. A content creator creates an online content using a plurality of pre-determines objectives available in the objective module and publishes the content using the publishing module. The created content is transmitted to the plurality of client devices for receiving feedback on the created online content. The feedback module receives the feedback from the audience and analyses the audience perception of the content created online.

Disclosed in some examples is a question platform which matches survey creators with survey takers (entities) referred by publishers. In some examples, the match can happen in real-time or near real time based upon a number of match criteria. Match criteria may include survey creator criteria submitted by the survey creators that describe desired entity attributes, a bid price (e.g., maximum price they are willing to pay), and survey content information. Match criteria may also include publisher criteria that describe entity information, an ask price (minimum price that the publisher is willing to accept for providing access to the entity), and content criteria (e.g., restrictions on the types of survey, the number of questions, and the like).