An apparatus, system and method of implementing a computerized brand affinity engine. The apparatus, system and method include at least a plurality of computerized access points having accessible thereto a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, wherein at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, wherein the tracker tracks positive ones of the mentions of the at least one sponsor on ones of the plurality of sites and negative ones of the mentions of the at least one sponsor on ones of the plurality of sites, in accordance with positive and negative keywords of the categorized, hierarchical database in the sponsor category, and wherein the tracker issues an rating with regard to the at least one sponsor in accordance with the positive ones and the negative ones of the mentions. An assessment of optimal sponsors for particular markets and/or in particular geographies that additionally increases sponsorship opportunities in particular markets and/or in particular geographies is thereby provided.

Enabling advertisers to evaluate performance of an email advertisement campaign is disclosed. An advertisement is circulated via email among the users of an email system and feedback associated with one or more of user actions or automated actions by the email system with respect to the circulated advertisement are detected. The feedback is analyzed to determine the performance of the email advertisement campaign across various user segments. Informative reports regarding the feedback are generated and provided to the advertiser for a charge by the email system provider.

Methods, systems, computer-readable media, and apparatuses for optimized survey targeting are presented. In some embodiments, a system comprising one or more processors determines, for each question in a plurality of questions in a survey, a prediction indicative of a likelihood that a first user will provide a specific answer to the question and a certainty score associated with the prediction. The system may then identify, based upon the predictions and the certainty scores determined for the plurality of questions in the survey, a first subset of questions from the plurality of questions in the survey, the identifying comprising excluding one or more questions in the plurality of questions from the first subset of questions. The system may also present, a first question from the first subset of questions to the first user.

Metadata may be associated with media objects by providing media objects for display, and accepting input concerning the media objects, where the input may include at least two different types of metadata. For example, metadata may be in the form of tags, comments, annotations or favorites. The media objects may be searched according to metadata, and ranked in a variety of ways.

Systems and methods for dynamically tracking delivery and performance of digital advertising placed on non-personal devices in physical locations and integrating, displaying, and reporting impressions and events in digital advertising systems.

The present invention relates to a method and system for evaluating the cause and effect of advertising and marketing programs using card transaction data. In one embodiment, access is provided to voluminous card-holder transaction data detailing accurate-to-the-penny transaction amounts, twenty-four hour active customers, and a multi-year transaction history per customer. Furthermore, such data is captured in real-time, and due to the sample size, can provide granular, statistically significant information at a local level for client and merchant coverage.

Customers are able to create campaigns that consist of either polls, ads, or coupons and will receive direct feedback from the consumer(s) they inquire with. Campaigns are delivered by a software platform where the campaign is delivered to participating consumers without the consumers having to physically travel somewhere. Consumers will receive push notifications on their smartphones through a mobile app letting them know that they have an inquiry. The consumers will then read the poll/ad/coupon, provide their feedback, and get paid. Feedback is provided in a couple different ways, depending on the type of campaign. In polls and ads, feedback comes in the form of a choice of either yes or no answers or an answer from a multiple choice question. With coupons, members provide their feedback by choosing to either save the coupon to their coupon wallet in the mobile app, or discard it if they are not interested.

A method and system for using individualized customer models when operating a retail establishment is provided. The individualized customer models may be generated using statistical analysis of transaction data for the customer, thereby generating sub-models and attributes tailored to customer. The individualized customer models may be used in any aspect of a retail establishment's operations, ranging from supply chain management issues, inventory control, promotion planning (such as selecting parameters for a promotion or simulating results of a promotion), to customer interaction (such as providing a shopping list or providing individualized promotions).

Methods and apparatus for conducting test promotions in a highly scalable and cost-effective manner using randomized experiment methodology are disclosed. Test promotions of interest are presented to visitors of a website in a randomized experiment manner wherein each page presents one test promotion of interest among other promotions. The other promotions presented in the same page may be randomized. The visitors' responses with respect to the test promotions of interest are then recorded and analyzed to determine the performance of each presented test promotion of interest.

Feedback regarding a presentation may be received from viewers who have viewed the presentation. In some instances, the presentation may be segmented into a plurality of segments and one or more discrete segments included in the plurality may be divided into a plurality of sub-segments. The presentation may be provided to the plurality of viewers and feedback regarding a discrete sub-segment of the plurality of sub-segments may be received from each of the plurality of viewers via the feedback mechanism. A report based on the received feedback information may then be generated.