This disclosure provides methods, services, and platforms that automatically prompt mobile phone users to add contact information to their phone book after a triggering event such as calling a phone number. The methods, services, and platforms allow mobile network operators to provide a service that allows businesses to potentially have their numbers added to the phonebook of a mobile phone after a disconnected call.

Selection strategies for a direct marketing campaign that identifies consumers from a credit bureau or other consumer database are refined on a stable subset of the credit database. Once refined, consumer selection criteria may be used to execute the direct marketing campaign on the full consumer/credit database. The data for the test database represents a random sampling of approximately 10% of the full database and the sampling is regenerated approximately weekly in order to provide a stable set of data on which campaign developers test their campaign. For each consumer in the sampling, the environment allows a client to access and use attributes calculated by the credit bureau and proprietary attributes and data owned by the client. The system allows for a plurality of clients to use the system substantially simultaneously while protecting the privacy and integrity of the client's proprietary data and results.

A method for testing advertising, said method comprising the steps of: recruiting prospective survey respondents within a single online platform and collecting inputs from the respondents representing a prospective advertising audience regarding their advertising creative variant preferences and desirability as customers, combining the individual inputs from the survey respondents to compute at least one score for each pairing of audience and creative; and recommending actions based on the computed score, wherein the recommended actions include at least one of activating pairings with high preference scores and density of desirable customers; suppressing pairings with low preference scores or low density of desirable customers; or conducting another test after changing at least one of the audience or advertising creative variants, wherein the recommended actions are within the single on-line platform.

A method for generating a user profile by an advertisement server includes receiving first content presented via a browser application at the user device, the first content being generated in accordance with one or more web based languages or protocols. The method also includes selecting one or more first questions from a set of first questions associated with the first content and one or more second questions from a group of second questions. The method still further includes generating an interactive quiz including the second questions and the first questions, the interactive quiz being generated in the one or more web based languages or protocols. The method also includes transmitting the interactive quiz, such that the interactive quiz is displayed at the browser application with the first content. The method further includes generating the user profile based on receiving a respective response to each first question and each second question.

The present disclosure is directed to generating animated images for presentation by a dynamic keyboard interface. In particular, the methods and systems of the present disclosure can: receive data describing advertisement content, and data describing a first context in which to present the advertisement content; generate data describing a first animated image including at least a portion of the advertisement content; determine a second context in which to present the advertisement content; generate data describing a second animated image including at least a portion of the advertisement content; and communicate, to one or more user devices on which one or more applications are executed, data indicating a plurality of different animated images for presentation by a dynamic keyboard interface in association with the one or more applications, the plurality of different animated images comprising the first animated image and the second animated image.

A social network advertises to its members with engagement interfaces. An engagement interface comprises a call to action and a link to perform the action within the social network from within the engagement interface. Responsive to a user selection of the link to perform the action, the engagement interface modifies one or more objects within the social network associated with the call to action according to the selection of the link to perform the action. The engagement interface may be refreshed on the user's screen to indicate to the user that the action has been performed. An engagement interface may also be presented to a user from the social network or from an external system apart from the social network.

The MEDIA CONTENT BASED ADVERTISING SURVEY PLATFORM APPARATUSES AND SYSTEMS (AD-SURVEY) transforms user advertisement exposure data via AD-SURVEY components, into ad effects data including user responses to survey questions. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for obtaining TV program schedule listing data including a plurality of ad tags at a server; providing the obtained TV program schedule listing data to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; extracting key terms from the ad tags based by parsing ad contents; querying a survey question list based on the extracted key terms; generating and sending a survey question from the query to the user mobile device; and obtaining a user reaction to the survey question.

The MEDIA CONTENT BASED ADVERTISING SURVEY PLATFORM APPARATUSES AND SYSTEMS (AD-SURVEY) transforms user advertisement exposure data via AD-SURVEY components, into ad effects data including user responses to survey questions. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for obtaining TV program schedule listing data including a plurality of ad tags at a server; providing the obtained TV program schedule listing data to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; extracting key terms from the ad tags based by parsing ad contents; querying a survey question list based on the extracted key terms; generating and sending a survey question from the query to the user mobile device; and obtaining a user reaction to the survey question.

Features are disclosed relating to a collaborative ticketing system that manages various aspects of ticketing for events (e.g., movies, concerts, sporting events, and the like) using knowledge about the contacts, friends, and other social connections of system users. The collaborative ticketing system may generate dynamic ticket offers that are based on the number of friends, invited by users, ultimately obtaining tickets. The collaborative ticketing system can also streamline the procurement of concessions and other event-related items by allowing users to pre-purchase such items (e.g., in connection with ticket offers), and then pick up the items at the event venue with little or no wait. In addition, users can preview event-related content (e.g., movie trailers) for event providers (e.g., movie studios), and answer questions or otherwise provide feedback about the event-related content in return for special offers, rewards, and other considerations.

Systems and methods for measuring brand uplift in a computer networked environment are provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.