An electronic apparatus comprises: a display; a memory that stores a trained first artificial intelligence model; and at least one processor that acquires viewing group information of a user by inputting context information including profile information of the user and use history information of the electronic apparatus into the first artificial intelligence model, controls the display to display advertisement content identified on a basis of the obtained viewing group information, acquires feedback information of the user related to the displayed advertisement content, and updates the first artificial intelligence model to a second artificial intelligence model retrained on the basis of the input context information and the obtained feedback information.

A query session system and method is operable to determine a current location of a consumer conversation acquisition system when the consumer conversation acquisition system is a mobile electronic device or determine a current operation of the consumer conversation acquisition system when the consumer conversation acquisition system is stationary. Stored state information corresponding to the determined location or operation is accessed that identifies one of a receptive state of the consumer, an unreceptive state of the consumer, or optionally an indeterminate state of the consumer. The query session is presented to the consumer when the consumer is the receptive state. A query session presents a series of audible questions to the consumer that pertain to a subject media content event that the consumer has previously consumed. Responses of the consumer to each one of the presented audible questions of the query session are acquired and are saved.

Methods, apparatus, systems, and articles of manufacture are disclosed that decode purchase data using an image. An example apparatus includes a dictionary including associated product descriptions and barcodes, interface circuitry, and processing circuitry to execute machine readable instructions to obtain purchase details and barcodes corresponding to a receipt, the purchase details including receipt product descriptions, generate a search query that includes a first receipt product description of the receipt product descriptions, a list of barcodes corresponding to the barcodes, and a store identifier associated with the receipt, execute a search against the dictionary using the search query to identify a barcode from the list of barcodes that corresponds to the first receipt product description, and in response to identifying the barcode that corresponds to the first receipt product description, associating the barcode and the first receipt product description and adding the association to the dictionary.

The SOCIAL CONTENT MONITORING PLATFORM METHODS (Social-Watch) transforms social media contents via Social-Watch components, into ad effects data. A method is disclosed, comprising: identifying a request to access user social media content; obtaining user authorization credentials to access user social media content; sending an access request with the obtained user authorization credentials to a social media platform; receiving social media content data from the social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism; receive a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; and determining impression heuristics for the item based on query results.

This disclosure provides systems, methods, services, and platforms for prompting a user to respond to an offer on a mobile device. The disclosure enables Mobile Network Operators to create campaigns to target customers who are nearing the limit of their data plans, voice plans, SMS plans, and MMS plans. In some embodiments, the cloud server interacts with a client application to prompt the use of a mobile device to respond to an offer send in a campaign. The disclosure also provides embodiments to check to see if the user has opted out of receiving offers, or if a device can not execute a command, or if a threshold number of offers has already been sent. This disclosure also provides embodiments for authenticating third party account log-in.

Social media content items are mapped to relevant time-based media events. These mappings are used as the basis for calculating metrics based upon the mappings, and ratings of the time-based media there from. Audience response metrics (ARMs) are calculated from the mappings, which provide an indication of audience engagement or response. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience. The calculated metrics are stored and are used to generate ratings for the time-based media. The ratings may be published in whole or in part, e.g., as part of a ratings system.

An online system predicts, using a first targeting model, a first group of users as candidates to be in a targeting cluster, and predicts, using a second targeting model, a second group of users as candidates to be in the targeting cluster. The online system determines a first set of users that are not part of the first group of users, and a second set of users that are not part of the second group of users, and provides surveys to the first and second set of users. The online system determines a first subgroup of the first group of users and a second subgroup of the second group of users, and provides an ad preferences tool to the first subgroup and the second subgroup. The online system scores the first and second targeting models based in part on responses to the surveys and/or the ad preferences tools.

A system and method are described for presenting on-line survey invitations to users over a network. The system enables selectively presenting survey invitations to users in accordance with a survey recruitment definition associated with a tag embedded within an on-line advertisement downloaded and executed on a user computer. If a determination is made by a survey recruitment server that a requestor is to be a potential control (unexposed) survey participant, then instructions are issued to the requesting user computer to obstruct presentation of the on-line advertisement which caused the issuance of the request for a survey invitation from the user computer.

Methods and systems that record the location of a user and transmit targeted content to a user based upon their current and past location information. A network is configured to include a server programmed with a database of targeted content, a database of location information, a database of user information, a database searching algorithm, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. The location information is analyzed to determine the routes taken by the user, businesses visited by the user, and other behaviors of the user. Targeted content is sent to the mobile device of the user or exposure to physical content is tracked. Whether the user visits the physical locations associated with the content is monitored. Detailed conversion tracking is provided to producers of targeted content and business owners.

A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.