The present invention generally relates to the field of online advertising. More specifically, the present invention provides a method and system for monitoring and collecting user responses to advertisements when multiple advertisements are aggregated as slides in a single banner space rendered on user's display device. The method and system according to the present invention determines a valid impression score (VIS) by analyzing user active time on webpage, which further enables the advertisers to monitor whether the advertisements are viewed by the users or not. Also, the determined VIS enables removal/insertion/repositioning of one or multiple advertisements/slides in a banner advertisement. Generating accurate insights and results of effectiveness of advertisement for advertiser.

The present disclosure relates to digital experience development platforms and, more particularly, one or more components, systems and methods thereof of an intelligent digital experience development platform (IDXDP) configured to assist different users in the development, design and deployment of digital applications. A computer-implemented method comprises: receiving, by a computing device of a cloud-based campaign system, a campaign for products or services from a marketing system via a network; providing, by the computing device, the campaign to one or more participants on the network; obtaining, by the computing device, feedback from the one or more participants regarding the campaign; analyzing, by an artificial intelligence tool of the computing device, the feedback to generate marketing analytics information; and providing, by the computing device, the marketing analytics information to the marketing system via the network.

A platform, a method and a cloud data interaction product with customized alerts, fraud alerts,notifications, services, promotions and communication between financial institutions and their clients. The invention is a solution that allows the user to integrate information from several financial institutions, through all channels and for all financial products such as credit and debit cards, checking accounts, savings accounts, insurance policies, loans, investments and others. In addition, it creates a bridge for all channels used by clients, such as mobile devices, ATMs, electronic banking, IVR, POS and others

Disclosed here is a system that can obtain attributes of an advertisement, where an attribute has a continuous value, and a range of acceptable values is uncertain. The system can create a file including contents that when provided to a predetermined function produce a value of the attribute. Based on the file, the system can generate values corresponding to the attributes. Based on the generated values, the system can create the advertisement. The system can obtain a response data to the created advertisement and can fit a multidimensional function to the attributes and the user response data. Based on the multidimensional function, the system can determine next values and next ranges, where the next values and the next ranges indicate an improvement in the response data.

Embodiments of the present disclosure provide mechanisms for selection of a user survey data object from a set of user data objects, and processing of survey engagement data associated with a selected user survey data object. The user survey data object selected is appropriate for providing associated with a particular user data object, and the survey engagement data received associated therewith enables programmatic selection and use of particular ranking model(s) for use in generating and providing an output ranked item data object set. Example embodiments utilize selected ranking model(s) of a set of ranking models to programmatically generate and output an output ranked item data object set for a particular user profile.

Methods and systems for collecting feedback data. An application programming interface (API)-based survey feedback dashboard can be prepared for storing survey feedback data for an API-based survey, the API-based survey feedback dashboard capable of collecting survey feedback data comprising single choice feedback data, multi choice feedback data, or free form feedback data, or any combination thereof. A universally unique identifier (UUID) that links survey meta information and/or survey structural information with incoming survey feedback data can be generated, such that the UUID is available using the API. The survey feedback data can be collected using the API and the UUID.

A system of promoting or gifting a specific product or service by a person. The system includes a network and an e-commerce/customer social media and networking platform coupled to the network. The platform includes a social networking platform providing social networking services to a plurality of users communicating with the e-commerce/customer social media and networking platform via the network and an e-commerce module for performing online purchase transactions of goods and services published on the e-commerce/customer social media and networking platform. The e-commerce module displays products or services for sale to the plurality of users and enacts purchase transactions of a product or service selected by a purchasing user. Endorsements received from the purchasing user may be published to a plurality of members observing the purchasing user. The system may also provide a gifting feature to enable users to send gifts to other users.

Presented herein is an interactive platform for judging an activity by a participant in an event. The platform includes a client application program downloadable to a mobile device. The program may include a database storing a mobile device identifier (ID), a user ID, user information, and location data of the device. The application may further be configured to display one or more events of the activity as well as an input for receiving a score of the activity from the user. The platform may additionally include a server system connected with the client application programs via a communication network. The server system may be configured for receiving the mobile device ID, the user ID, the user information, and the location data for the client program, and may further be configured to receive the scores from the users, and to adjust the scores according to determined bias of the associated user.

Embodiments of a system method and computer program product for selecting an advertisement and presenting it to a user are described. Products and services offered by various merchants are read using a merchant specific catalog and stored in a common format. Categories for such products and services are normalized and virtual categories are created using various product attributes. Visual creatives, termed as ad-templates are created to control the visual and interactive aspects of the ad, including ad-size, color, as well as product attributes that are displayed in the ad. Ad-templates may be constrained to specific products or product categories. A learning algorithm uses an adaptive sampling process to sample various products, product categories and ad-templates independently for different learning units such as individual users, groups of users determined by some demographics, individual web pages and groups of web pages grouped using various similarity criteria. The performance of the ad is measured using various learning statistics, such as the click-through-rate, conversion rate, etc. The learning algorithm uses the learning statistics to optimize the return for the advertiser by favoring the products or categories that perform better on one or more specified criteria.

A computing system is configured to receive location data from a wireless device of a user. Upon receiving a search request from the wireless device, the computing system utilizes the location data to determine one or more likely travel routes of the user of the wireless device. In response to the search request, the computing system may select one or more establishments based on the likely travel routes and location data associated with the one or more establishments. The computing system may further transmit to the wireless device information associated with the selected one or more establishments.