Embodiments of the present disclosure may provide methods, systems, and computer-readable media configured to perform at least the following functions: specifying an advertising asset; receiving media content to be associated with the advertising asset; specifying at least one condition for transmitting the media content, wherein specifying the at least one condition comprises specifying at least one of the following: a first condition associated with at least one element of profile data corresponding with a device configured to receive the media content, a second condition associated with at least one action performed by the device, and a third condition associated with a device location; receiving a content captured by the device; detecting the advertising asset with the captured content; determining whether the at least one condition for transmitting the media content has been met; and transmitting the media content.

Embodiments of the present disclosure may provide methods, systems, and computer-readable media configured to perform at least the following functions: specifying an advertising asset; receiving media content to be associated with the advertising asset; specifying at least one condition for transmitting the media content, wherein specifying the at least one condition comprises specifying at least one of the following: a first condition associated with at least one element of profile data corresponding with a device configured to receive the media content, a second condition associated with at least one action performed by the device, and a third condition associated with a device location; receiving a content captured by the device; detecting the advertising asset with the captured content; determining whether the at least one condition for transmitting the media content has been met; and transmitting the media content.

Embodiments of the present disclosure provide methods, systems, and computer-readable media for: registering mobile asset; registering content associated with the mobile asset; tracking a location of the mobile asset, the mobile asset being associated with the content to be transmitted to at least one device in proximity to the mobile asset as the mobile asset propagates through the space; receiving a specification of at least one rule for transmitting the content, the at least one rule comprises at least one of the following: at least one element of profile data corresponding to the at least one device, and at least one action; receiving an indication that the at least one device is in proximity to the location of the mobile asset; determining whether the at least one rule is met; and transmitting the content associated with the mobile asset to the at least one device.

Embodiments of the present disclosure provide methods, systems, and computer-readable media for: registering mobile asset; registering content associated with the mobile asset; tracking a location of the mobile asset, the mobile asset being associated with the content to be transmitted to at least one device in proximity to the mobile asset as the mobile asset propagates through the space; receiving a specification of at least one rule for transmitting the content, the at least one rule comprises at least one of the following: at least one element of profile data corresponding to the at least one device, and at least one action; receiving an indication that the at least one device is in proximity to the location of the mobile asset; determining whether the at least one rule is met; and transmitting the content associated with the mobile asset to the at least one device.

In general, embodiments of the present invention provide systems, methods and computer readable media for data record compression using graph-based techniques.

A business monitoring system is described herein that brings together the previously separate worlds of social media and offline secret shopper and similar programs. With the business monitoring system, owners of brands are able to monitor the local voice of the customer to detect local and regional trends in sentiment and activity, build benchmarks and goals for local storefronts, evaluate in-store operations and customer service trends, and measure the local impact of marketing and advertising initiatives. The system collects and analyzes signals from online sources, producing reports, analytics, benchmarks, and alerts regarding offline activity at the local/store-front level. The system normalizes the signals from various sources, analyzes the signals at the individual location level, aggregates the data across various dimensions, builds benchmarks for comparison, and fires triggers notifying appropriate people upon detecting a meaningful variance. Thus, the system provides a rich and timely set of information to business decision makers.

An image processing unit (110) acquires a position of an advertisement and a position of a product by analyzing an image in which the product and the advertisement are disposed on a shelf rack are captured. A determination unit (120) determines whether or not a relation between the position of the product and the position of the advertisement satisfies a criterion. An output unit (130) outputs information indicating a determination result obtained by the determination unit (120).

An offer is played during a content stream, the offer including a tracking characteristic. The tracking characteristic is stored in a vehicle memory. Vehicle travel data corresponding to the tracking characteristic is recorded, responsive to storing the tracking characteristic. At least one change in vehicle behavior indicated by the recorded data is identified, based on comparison to previously recorded vehicle data. The change in vehicle behavior, the recorded data, and an identification of the offer is reported responsive to identifying the change in vehicle behavior.

Methods and systems for authentication, immutability and trusted timestamping of large audit event logs reported by electronic platforms are disclosed. In an embodiment, a method involves: audit log events aggregation into timeframe aligned data blocks, reporting of data block hashes into blockchain database for authentication, immutability and trusted timestamping. An aspect of the method involves achieving authentication, immutability and trusted timestamping guarantees for audit log events with low computational and networking overhead due to utilization of blockchain database consensus protocol only for batched event data blocks rather than for separate events. Multiple events during specific period of time are grouped into separate data block and cryptographic hash of the whole block is reported to blockchain database to ensure its authentication, immutability and trusted timestamping.

Methods and apparatus to incorporate saturation effects into marketing mix models are disclosed. An example apparatus includes a reach calculator to convert adstock data associated with an advertising campaign into effective reached realized (ERR) data based on a relationship between reach and adstocked gross rating points indicative of saturation effects of the advertising campaign on a target audience of the advertising campaign. The adstock data corresponds to adstocked gross rating points generated from marketing mix input data. The marketing mix input data includes (a) sales data associated with sales over a period of interest and (b) advertising data associated with the advertising campaign during the period of interest. The apparatus also includes a regression engine to determine an impact of the advertising campaign on the sales during the period of interest based on the ERR data analyzed relative to the sales data.