A method for media content tracking is disclosed. The method includes receiving a user identifier and instructing display systems to display media content based on the user identifier. Each display system has a corresponding screen. The method also includes receiving image data from an imaging system configured to have a field of view arranged to capture images of a user. The method further includes determining gaze characteristics of the user including a gaze target of the user. The method further includes determining whether the gaze target corresponds to one of the screens. When the gaze target corresponds to one of the screens, the method includes determining a time period of gaze engagement with the corresponding screen. The method also includes storing at least one of the gaze characteristics and the media content or an identifier of the media content displayed on the screen corresponding to the gaze target.

Systems and methods are provided for discovering advertisements on publisher web pages and for identifying placement pathways by which discovered advertisements have been placed on the publisher web pages. An advertisement tracking and discovery system may use multiple web crawler applications to explore multiple publisher websites. The web crawler applications may gather advertisement data that includes times associated with each request made by the web crawler application. The system may use the gathered advertisement data and the times associated with each request to determine the placement pathways by which discovered advertisements have been placed. Each placement pathway may include one or more advertising channels or combinations of advertising channels. The system may accumulate and aggregate advertising data associated with the advertisements and the placement pathways and display the aggregated advertising data to a customer.

A method and system for providing at least a link to a content item related to a multimedia content element respective of an on-image gesture. The method comprises receiving, from a user device, at least on-image gesture and the multimedia content element; analyzing the at least on-image gesture determine at least one portion of the multimedia content element that a user is interested in; generating at least one signature for each of the at least a portion; determining a content item corresponding to the at least one identified portion of multimedia content, wherein the determination is based in part on a type of the at least on-image gesture; and modifying the received multimedia content element to include at least a link to an informative resource containing the content item.

This application relates to apparatus and methods for determining the effectiveness of digital advertisements in influencing purchasing decisions. A computing device obtains transaction data identifying previously purchases for at least one customer. The computing device may transmit an impression data request to a digital advertisement data server that provides impression data. In response to the request, the computing device receives impression data identifying impressions of at least one digital advertisement from multiple computing devices. The computing device can determine that the customer does not correspond to a first impression identity, but does correspond to a second impression identity based on matching a portion of the transaction data to a portion of the impression data. The computing device can then generate a record of attribute data identifying that the customer corresponds to the second impression identity.

Systems and methods are provided to allow advertisers to make ads available to publishers through an advertising system. The advertising system provides tamper proof tracking of conversion activity between publishers and advertisers. Further, advertisers can define plural different conversions to be associated with a single ad click through.

An improved architecture including system and methods for online advertising placement that provide possibly defaulting advertisement tags the opportunity to serve an advertisement ahead of a lower value tag that is guaranteed to fill, resulting in higher CPMs (i.e., Cost Per Mille) for web publishers. The system and methods are configured to deterministically render an advertisement impression from a list of possibly defaulting advertisements in a JavaScript-enabled web browser. The knowledge of the complete outcome of such an ad chain at render-time significantly reduces complexity and latency in the supporting ad server. The system and method centers around a novel JavaScript approach to detect when an advertisement has been loaded but not defaulted. Additionally, the system and methods integrate the network and RTB demand channels by looking at all demand sources simultaneously and selecting the buyer from within the user's browser, and address predictive pricing to further enhance the online advertising placement process.

Methods and apparatus to monitor media presentations are disclosed. Disclosed example apparatus include means for collecting demographic information from a user with a registrar of a media device, means for transmitting the demographic information to a central facility from the registrar, and means for storing a panelist identifier identifying the user in a shared memory of the media device, the panelist identifier accessible to a first monitoring-enabled application and a second monitoring-enabled application separate from the registrar, the panelist identifier to be retrieved by the first monitoring-enabled application, the first monitoring-enabled application to present media, the first monitoring-enabled application to collect monitoring information if the panelist identifier is in the shared memory and to disable collection of media monitoring information if the panelist identifier is not in the shared memory.

A system and method for clustering multimedia content. The method includes: detecting at least one clustering trigger event related to at least one multimedia content element to be clustered; generating at least one signature for the at least one multimedia content element, each signature representing at least a portion of the at least one multimedia content element; determining, based on the generated at least one signature, at least one multimedia content element cluster, wherein each multimedia content element cluster includes a plurality of clustered multimedia content elements sharing at least one common concept with the at least one multimedia content element; and adding, to each determined cluster, the at least one multimedia content element.

Estimating the effectiveness of an online ad campaign is disclosed. Impression data indicative of online ad activity associated with the ad campaign, such as a plurality of online ad impressions, is received. Awareness data indicative of an awareness of select users of the subject of the ad campaign is received. One or more timing characteristics associated with the online ad activity are determined. Using a survival analysis and based on the impression data, the awareness data, and the one or more timing characteristics, one or more factors are determined. The factors may indicate the degree to which one or more associated attributes of online ad activity influence the effectiveness of the ad campaign. The factors may be applied to second impression data indicative of second online ad activity associated with the ad campaign to determine the estimate of the effectiveness of the ad campaign.

An information processing system includes a vehicle and an information processing apparatus. The vehicle includes a display device disposed facing outside, and a first control unit configured to execute control so as to display advertisement information on the display device. The information processing apparatus includes a second control unit configured to execute: acquiring a congestion degree of persons present around the vehicle; and determining a display position of the advertisement information on the display device in accordance with the congestion degree. When the congestion degree is equal to or greater than a first threshold, the information processing system determines a display region of the advertisement information to be an upper region on a display screen of the display device.