A method and system for identifying social trends are provided. The method includes collecting multimedia content from a plurality of data sources; gathering environmental variables related to the collected multimedia content; extracting visual elements from the collected multimedia content; generating at least one signature for each extracted visual element; generating at least one cluster of visual elements by clustering at least similar signatures generated for the extracted visual elements; correlating environmental variables related to visual elements in the at least one cluster; determining at least one social trend by associating the correlated environmental variables with the at least one cluster.

A method and system for identifying a correct orientation of a multimedia content item are presented. The method includes receiving from a user device the multimedia content item; identifying at least one object shown in the multimedia content item; generating by a signature generator system (SGS) at least one signature for the at least one object shown in the multimedia content item; querying, using the at least one generated signature, a deep-content-classification (DCC) system to find at least one concept that matches the at least one object, wherein the querying of the DCC system is performed using the at least one signature generated for each object shown in the multimedia content item; determining a correct orientation of the at least one matching concept; and comparing an orientation of the at least one object to the determined correct orientation to determine if the at least one object is correctly oriented.

The System provides a commerce engine for ingesting Brand data, presenting campaign choices to the Brand, providing Priority Score information, identifying consumers to target, dynamically selecting offers and environments via which to promote, optimizing conversion and fulfillment during a transaction, getting completed information from a consumer, transmitting necessary data to the Brand, and updating the purchasers data/profile.

The present disclosure provides methods, systems, and computer-readable media for performing at least the following: receiving a specification of a geolocation; receiving content to be associated with the geolocation; associating the geolocation with the content; defining a delivery condition for delivering the content, the delivery condition comprising a course of travel of a mobile computing device; receiving a first indication associated with a first location of a mobile computing device; determining that the first location is within a radius of the geolocation; receiving a second indication associated with a second location of the mobile computing device; determining the course of travel of the mobile computing device based on a comparison of the first location to the second location; and transmitting, when the delivery condition is met, the content associated with the geolocation.

A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.

Techniques and systems are described for analyzing components of digital marketing content as part of a digital marketing campaign. A computing device of an analytics system receives user interaction data that describes an effect of user interaction with a plurality of items of digital marketing content on achieving an action. The analytics system identifies which of a plurality of components are included in respective items of digital marketing content. The analytics system then generates outcome data describing a likely effect of the plurality of components on achieving the action based on association with respective items of digital marketing content. Additionally, the analytics system generates a recommendation to configure a subsequent item of digital marketing content based on the outcome data. The recommendation is based on the likely effect of the different ones of the plurality of components, to generate more effective digital marketing content items for digital marketing campaigns.

A system and method enable exploration of cold ads in an online information system. Cold ads are ads that are new to the system and do not yet have reliable click through rate (CTR) estimates or click probabilities. The method and system selectively boost the click probabilities of cold ads to increase their likelihood of participating in and winning an auction so that the cold ad get more impressions, but without adversely affecting revenue in a production environment when cold ads are introduced.

A system and method for determining parameters based on multimedia content. The method includes generating at least one signature for at least one multimedia content element, wherein each signature represents a concept, wherein each concept is a collection of signatures and metadata describing the concept; analyzing the generated at least one signature, wherein the analysis includes matching the generated at least one signature to a plurality of other signatures; and determining, based on the analysis, at least one parameter for each multimedia content element.

A system and method for generating personalized multimedia content element clusters. The method includes determining, based on at least one interest, at least one personalized concept, wherein each personalized concept represents one of the at least one user interest; obtaining at least one multimedia content element related to a user; generating at least one signature for the at least one multimedia content element, each generated signature representing at least a portion of the at least one multimedia content element; determining, based on the generated at least one signature, at least one multimedia content element cluster, wherein each cluster includes a plurality of multimedia content elements sharing a common concept of the at least one personalized concept; and creating at least one personalized multimedia content element cluster by adding, to each determined cluster, at least one of the at least one multimedia content element sharing the common concept of the cluster.

The present invention relates to digital signage comprising a large display part for outputting visual information. The digital signature comprises: a display part extending in one direction and formed in a bar shape; a sensing part, which is positioned in a region adjacent to the display part and detects at least one group; and a control part for dividing the display part into a plurality of regions such that the regions of the display parts are assigned to each of the at least one group, and controlling the display part such that visual information related to the at least one group is outputted to the region adjacent to the at least one group among the plurality of regions, wherein the control part divides the display part such that the region adjacent to the at least one group has a width corresponding to the width of the space occupied by the at least one group.