Media monitoring and measurement systems and methods are disclosed. Some embodiments of the present invention provide a media measurement system and method that utilizes audience data to enhance content identifications. Some embodiments analyze media player log data to enhance content identification. Other embodiments of the present invention analyze sample sequence data to enhance content identifications. Other embodiments analyze sequence data to enhance content identification and/or to establish channel identification. Yet other embodiments provide a system and method in which sample construction and selection parameters are adjusted based upon identification results. Yet other embodiments provide a method in which play-altering activity of an audience member is deduced from content offset values of identifications corresponding to captured samples. Yet other embodiments provide a monitoring and measurement system in which a media monitoring device is adapted to receive a wireless or non-wireless audio signal from a media player, the audio signal also being received wirelessly by headphones of a user of the monitoring device.

Media monitoring and measurement systems and methods are disclosed. Some embodiments of the present invention provide a media measurement system and method that utilizes audience data to enhance content identifications. Some embodiments analyze media player log data to enhance content identification. Other embodiments of the present invention analyze sample sequence data to enhance content identifications. Other embodiments analyze sequence data to enhance content identification and/or to establish channel identification. Yet other embodiments provide a system and method in which sample construction and selection parameters are adjusted based upon identification results. Yet other embodiments provide a method in which play-altering activity of an audience member is deduced from content offset values of identifications corresponding to captured samples. Yet other embodiments provide a monitoring and measurement system in which a media monitoring device is adapted to receive a wireless or non-wireless audio signal from a media player, the audio signal also being received wirelessly by headphones of a user of the monitoring device.

Media monitoring and measurement systems and methods are disclosed. Some embodiments of the present invention provide a media measurement system and method that utilizes audience data to enhance content identifications. Some embodiments analyze media player log data to enhance content identification. Other embodiments of the present invention analyze sample sequence data to enhance content identifications. Other embodiments analyze sequence data to enhance content identification and/or to establish channel identification. Yet other embodiments provide a system and method in which sample construction and selection parameters are adjusted based upon identification results. Yet other embodiments provide a method in which play-altering activity of an audience member is deduced from content offset values of identifications corresponding to captured samples. Yet other embodiments provide a monitoring and measurement system in which a media monitoring device is adapted to receive a wireless or non-wireless audio signal from a media player, the audio signal also being received wirelessly by headphones of a user of the monitoring device.

Computer implemented sales prediction system collects data relating to events of visitors showing an interest in a client company from plural data sources, an organization module which organizes collected data into different event types and separates collected event counts in each event type between non-recent and recent events occurring within a predetermined time period, a first processing module which periodically calculates weighting for each event type based on recent and non-recent events for the event type compared to totals for other selected event types, a second processing module which periodically calculates sales prediction scores for each visitor and companies with which visitors are associated based on accumulated event data and weighting, and a reporting and data extract module which is configured to detect variation in sales prediction scores over time to identify spikes which can predict upcoming sales and to provide predicted sales information and leads to the client company.

Various embodiments relate generally to data science and data analysis, computer software and systems, and control systems to provide a platform to facilitate implementation of an interface, and, more specifically, to a computing and data storage platform that implements specialized logic to predict effectiveness of content in electronic messages as a function, for example, modifiable portions of the content. In some examples, a method may include receiving data signals to cause formation of an electronic message, determining a component of the electronic message, identifying one or more message performance criteria, characterizing the component to identify a component attribute, predicting the component attribute matches at least one of the message performance criteria, and transmitting the electronic message.

A business monitoring system is described herein that brings together the previously separate worlds of social media and offline secret shopper and similar programs. With the business monitoring system, owners of brands are able to monitor the local voice of the customer to detect local and regional trends in sentiment and activity, build benchmarks and goals for local storefronts, evaluate in-store operations and customer service trends, and measure the local impact of marketing and advertising initiatives. The system collects and analyzes signals from online sources, producing reports, analytics, benchmarks, and alerts regarding offline activity at the local/store-front level. The system normalizes the signals from various sources, analyzes the signals at the individual location level, aggregates the data across various dimensions, builds benchmarks for comparison, and fires triggers notifying appropriate people upon detecting a meaningful variance. Thus, the system provides a rich and timely set of information to business decision makers.

Aspects of the present invention relate to computer processes adapted to identify influencers and other users interested in certain topics and uses thereof.

An example apparatus includes means for identifying a pattern in first cookies received via the Internet and stored in a storage device, the first cookies corresponding to devices accessing media via the Internet, means for determining an error between a first demographic estimate based on a potential pattern in the first cookies and a second demographic estimate based on user identifiers corresponding to the devices and received via the Internet, the means for determining the error to determine the potential pattern to be the pattern when the error is less than a threshold, means for accessing impression information received from a database proprietor via the Internet, the impression information including second cookies, and means for identifying a subset of the second cookies that are associated with a same person based on the pattern, the means for identifying the subset to associate impressions corresponding to the identified subset with the same person.

A system and method for contextually enriching a concept database. The method includes determining, based on at least one signature of a first multimedia data element (MMDE) and signatures of a plurality of third concepts stored in the concept database, at least one matching first concept among the plurality of third concepts; generating a reduced representation of the first MMDE; comparing the reduced representation of the first MMDE to signatures representing a plurality of second MMDEs to determine a plurality of matching MMDEs among the plurality of second MMDEs; generating, based on the reduced representation of the first MMDE and the signatures representing the plurality of matching MMDEs, a second concept; and generating at least one context based on the second concept and the plurality of third concepts, wherein each context includes at least one common pattern among the second concept and at least one of the plurality of third concepts.

Systems and methods are provided for discovering advertisements on publisher web pages and for determining whether the advertisements are obscured by other content on the web pages. An advertisement tracking and discovery system may use web crawler applications to explore multiple publisher websites. The web crawler applications may gather advertisement data that includes information associated with detected advertisements, placement pathways by which the advertisements were placed on the publisher web pages, and obscuration information for the detected advertisements. Obscured advertisements that have been detected may be ignored during advertisement tracking and discovery operations or obscuration information may be stored and provided with other advertisement information for the obscured advertisements. The advertisement data may be aggregated and formatted to be provided to a user. The provided data may include advertisement screenshots and web page screenshots containing the advertisements.