Patent classifications
G06Q30/0246
COMPUTERIZED SYSTEMS AND METHODS FOR AUTOMATIC GENERATION OF LIVESTREAM CAROUSEL WIDGETS
Computer-implemented systems and methods for automatic generation of livestream carousel widgets are disclosed and may be configured to retrieve a plurality of candidate livestreams based on first data related to one or more users and second data related to a plurality of livestreams, organize the retrieved plurality of candidate livestreams, input third data related to a first user and fourth data related to the retrieved plurality of candidate livestreams into a ranking model, output, from the ranking model, a value for each livestream of the organized plurality of candidate livestreams, based on the outputted value for each livestream, determine a rank for each livestream of the organized plurality of candidate livestreams, generate a livestream carousel widget including a number of candidate livestreams based on the determined rank, and transmit the generated livestream carousel widget for display on a user interface associated with the first user.
Conversion path performance measures and reports
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.
Systems, methods and articles to facilitate interoperability between advertising inventory channels
Systems and methods for providing an advertisement marketplace where buyers and sellers can trade linear mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a real-time bidding (RTB) adapter through which digital advertising buyers may place bids for such inventory units using standard protocols utilized in digital RTB systems.
Methods, systems, and media for generating a media quality score associated with the presentation of a content item
Methods, systems, and media for generating a media quality score associated with the presentation of a content item are provided. In some embodiments, the method comprises: receiving a plurality of measurement streams associated with a presentation of a video content item comprising a plurality of frames; extracting, using the hardware processor, a plurality of measurements from the plurality of measurement streams; associating each measurement of the plurality of extracted measurements with a particular time position of the presentation of the video content item, wherein groups of measurements are associated with each time position of the presentation of the video content item; determining an interaction score between each measurement in a group of measurements at each particular time position of the plurality of measurement streams to obtain a plurality of interaction scores for the plurality of measurement streams at each time position; combining the plurality of interaction to generate a media quality score for the presentation of the video content item; determining whether the video content item was presented as intended by a content provider; and transmitting a notification that includes the media quality score and that includes an indication of the determination of whether the video content item was presented as intended by the content provider.
Techniques for implementing advertisement auctions on client devices
Embodiments set forth techniques for managing advertisement auctions on a client device. The method can include the steps of (1) receiving, from a server device, a plurality of objects, where each object is associated with a respective digital asset, and each object includes, in association with the respective digital asset (i) a server-derived digital asset vector, (ii) a server-derived predicted tap-through rate, and (iii) a bid amount. In turn, and for each object of the plurality of objects, the client device (2) generates a respective estimated cost per impression for the object based on the information provided by the server device as well as information derived by the client device. Subsequently, the client device (3) identifies, among the plurality of objects, the object associated with the highest respective estimated cost per impression, and (4) causes an advertisement for the respective digital asset associated with the identified object to be displayed.
Ad exchange bid optimization with reinforcement learning
A system for training a bidding model comprising: a plurality of tactics stored on at least one database; a plurality of hyperparameters; in response to an available inventory from a publisher relayed through a real time bid server, computing a bid on the available inventory; sending the bid to the real time bid server; receiving an auction result in response to the bid; calculating a plurality of rewards based on the auction result and the tactics; calculate a plurality of q values based on the rewards; calculate a plurality of losses; backpropogating the losses through the bidding model.
PRODUCT-DESIGN GENERATION SUPPORT DEVICE, PRODUCT-DESIGN GENERATION SUPPORT METHOD, AND PROGRAM STORAGE MEDIUM
In order to generate and present information that is effective for preparing and determining a product design, a product-design generation support device according to the present invention is provided with an acquisition unit, a classification unit, and an output unit. The acquisition unit acquires design information representing a target design for a target product, as well as gaze information of a plurality of target persons in relation to the target design. The classification unit classifies the plurality of target persons into a plurality of groups on the basis of the acquired design information and gaze information. The output unit outputs the result of the classification.
METHODS AND APPARATUS TO ANALYZE AND ADJUST DEMOGRAPHIC INFORMATION
A disclosed example includes accessing computer-generated impression records, the computer-generated impression records based on network communications received at a server of a database proprietor from client devices, the computer-generated impression records indicative of accesses to media at the client devices; accessing self-reported demographic data and behavioral data from a database of the database proprietor, the self-reported demographic data and the behavioral data corresponding to user accounts registered with the database proprietor and associated with the client devices; comparing the self-reported demographic data with a probability distribution of higher-accuracy demographic data; determining different adjustments for corresponding ones of self-reported demographics of the self-reported demographic data based on the comparison; adjusting the corresponding ones of the self-reported demographics based on corresponding ones of the different adjustments to generate adjusted user demographic data; and assigning the adjusted user demographic data to corresponding ones of the computer-generated impression records.
Privacy preserving data sharing for campaigns
A framework associated with an online store is configured to enable privacy preserving data sharing for invitational campaigns by limiting the amount of data that is shared to a content delivery network for the campaign until a sufficient number of interactions have occurred to provide crowd anonymity to participants in the campaign.
Method and system for estimating the cardinality of information
A computer-implemented method for efficiently estimating the number of unique elements in a collection of elements comprises generating, via hash logic, hash values associated with the elements. The hash values specify bit positions within an array of bits. Hash values output from the hash logic conform to a geometric distribution such that bit positions of the array of bits corresponding to lower orders bits are more likely to be generated than bit positions corresponding to higher-order bits. Bits of the array of bits corresponding to the bit positions are set. The number of bits of the array of bits that are set is counted. Estimation logic estimates the number of unique elements of the collection of elements as a function of the number of bits of the array of bits that are set.