A method is disclosed for displaying dynamic media content on a vehicle-mounted display as the vehicle travels along a route. The dynamic content may be audio or video content, and is selected based in part on sensor data, which may pertain to contextual or environmental factors. The content may be dynamically adjusted during playback, such as by bouncing or sharply changing direction during a sudden change in velocity or acceleration. Aside from motion-related factors, other contextual and environmental factors include weather, visibility, traffic, location, and time of day.

Among other things, advertisements are received for brands or products of brands. Criteria for placement of the advertisements are received at online retail sites. The online retail sites are controlled independently from one another. Inventory data for the products at the online retail sites is received and stored. Data about propensities of the consumers to favor one or more of the brands or one or more products of the brands, from activities of consumers on the online retail sites, is stored. Activity data about current activities of the consumers on the online retail sites is received. One or more of the advertisements are placed on pages served to the online retail sites based on the placement data, the inventory data, the propensity data, and the activity data. Conversion data is received indicating that consumers engaged in conversion events with respect to products associated with the brands or products of brands being advertised. The brands are charged based on the placing of the advertisements and the conversion events. The online retail sites are paid for the placing of the advertisements and the conversion events.

Users of personalized messaging systems can encounter message fatigue, thereby reducing the efficacy of a message on its intended recipient. Message fatigue can result in wasted computational resources and bandwidth as messages transmitted over a network to the user's client device are not acted upon at the client device. For applications involving desired user interactions and responses, personalized messaging can be a tool to achieve user engagement targets. The systems and methods presented herein may address several of the technical challenges with personalized messaging.

Aspects of the present disclosure involve a system and a method for performing operations comprising: receiving, by a messaging application, content from a given user; selecting a metric for measuring performance of the content on the messaging application; measuring performance of the content on the messaging application; computing a value of the performance of the content on the messaging application based on the selected metric; and updating a restricted use token wallet stored in a profile for the given user based on the computed value of the performance of the content.

Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions; and at least one processor configured to execute the instructions to: receive, over a network, consumer data from a client device; identify a plurality of client-provided consumers from the consumer data; obtain a plurality of unique consumer identifiers corresponding to the plurality of client-provided consumers; and identify at least one first overlapping unique consumer identifier by matching at least one of the plurality of client-provided consumers with at least one publisher-provided consumer provided by a first publisher device of a plurality of publisher devices, the first publisher device having a highest priority among the plurality of publisher devices.

The present disclosure provides a computer system (112). The computer system (112) performs a method for encoding user count with a low memory footprint. The method includes a first step of receiving real-time and adaptive frequency of user visibility. Further, the method includes another step of receiving a user device (106) id associated with one or more users (104). Furthermore, the method includes yet another step of encoding the user visibility count. The frequency of the user visibility is the number of times the computer system receives a request from a user device (106). The user device (106) id is a unique string of numbers and letters. The unique string of numbers and letters identifies the user device (106) associated with one or more user (104). The user visibility count is encoded by using one or more data structures and one or more algorithms.

In one embodiment, a method includes obtaining, from a demand-side platform (DSP), impression data specifying service providers and consumer tokens representing consumers who have received digital impressions of a set of advertising campaigns. A set of tokenized claims data records related to a prescription of a product is then received from a database server. A result set of integrated measurement records specifying measured campaigns linking the tokenized claims data records with impression data associated with consumer tokens and/or service provider identifiers is further received from the database server. Aggregated analytics reports based on the integrated measurement records are generated and presented. A machine learning model may be trained using a training dataset comprising features selected from the impression data and tokenized claims data records, to predict bid values or other parameters for use in updating, optimizing or modifying operation of the DSP for the original campaign or for other campaigns.

A vehicular display device includes at least one display panel arranged on a vehicle body of a vehicle and configured to display an image, and a display control unit configured to control display of the image. The display panel includes a movable portion provided on the vehicle body, and the display control unit includes an image control unit configured to control a display form of an image when the movable portion is operated.

Techniques herein provide an audience participation software application, system and method construction that enables remote and present users of the audience participation software application, system, and method to produce an accumulated output device effect wherein, components of the output device effect may be shared between the users, stored for further use, and/or used to control outputs of one or more communicatively coupled output device systems located and operated at one or more live entertainment events.

A method includes determining, by a computing system, a probability of whether at least a threshold portion of a particular advertisement will be presented on a particular content presentation device, and a cost associated with presentation of the particular advertisement on the particular content presentation device. The computing system calculates an expected revenue associated with presentation of the particular advertisement based on the probability and the cost. When the expected revenue exceeds a threshold revenue, the computing system communicates the particular advertisement to the particular content presentation device.